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4 Minutes Read

24 Simple Marketing Strategies for New Businesses

Starting a new business? You need customers! Here are 24 easy-to-implement marketing ideas to help your startup grow:

Simple Marketing Strategies


  1. Start a Referral Program
  • What it is: Encourage your current customers to bring in new ones.
  • How to do it: Use a tool like Ambassador to set up your program.
  • Example: Offer existing customers a 10% discount for each new customer they refer.
  1. Work with Influencers
  • What it is: Partner with people who have a large social media following.
  • How to do it: Find influencers in your niche on Instagram or TikTok.
  • Example: If you're selling fitness products, reach out to popular fitness YouTubers to review your product.
  1. Create a Product Challenge
  • What it is: Encourage customers to use your product in a fun way.
  • How to do it: Set up a hashtag and ask users to share their experiences.
  • Example: If you sell art supplies, create a "30-day drawing challenge" using your products.
  1. Offer Exclusive Beta Access
  • What it is: Let a select group try your product before it's widely available.
  • How to do it: Create a waiting list on your website.
  • Example: "Sign up now for exclusive early access to our new app!"
  1. Attend Trade Shows
  • What it is: Set up a booth at industry events.
  • How to do it: Research relevant shows in your area and book a spot.
  • Example: If you're in tech, attend local startup meetups or larger events like TechCrunch Disrupt.
  1. Give Away Stickers
  • What it is: Create eye-catching stickers with your logo or slogan.
  • How to do it: Use a service like StickerMule to print in bulk.
  • Example: Hand out stickers at local events or include them with product shipments.
  1. Engage in Online Forums
  • What it is: Participate in discussions related to your product or industry.
  • How to do it: Join relevant subreddits or Facebook groups.
  • Example: If you sell gardening tools, answer questions in gardening forums.
  1. Start a Blog
  • What it is: Regularly publish helpful content on your website.
  • How to do it: Use WordPress to set up a free blog.
  • Example: Write weekly tips related to your product or industry.
  1. Get Featured in Publications
  • What it is: Have your business mentioned in popular media.
  • How to do it: Reach out to journalists with interesting story angles.
  • Example: If you have a unique founding story, pitch it to local news outlets.
  1. Target Specific Communities
  • What it is: Create content for a particular group of people.
  • How to do it: Identify your ideal customer and tailor your message to them.
  • Example: If you sell eco-friendly products, create content for environmentally conscious consumers.
  1. Write Guest Posts
  • What it is: Contribute articles to other popular blogs.
  • How to do it: Reach out to blog owners with your article ideas.
  • Example: If you sell cooking gadgets, write recipe posts for food blogs.
  1. Use Your Own Product
  • What it is: Become your biggest customer and share your experience.
  • How to do it: Regularly use your product and document it.
  • Example: If you have a fitness app, share your personal fitness journey using the app.
  1. Host a Contest
  • What it is: Offer prizes to engage potential customers.
  • How to do it: Use social media to run and promote your contest.
  • Example: "Share a photo using our product to win a year's supply!"
  1. Try Different Content Types
  • What it is: Create various forms of content to reach more people.
  • How to do it: Experiment with videos, podcasts, infographics, etc.
  • Example: Turn your most popular blog post into a YouTube video.
  1. Convert Competitors' Customers
  • What it is: Attract users from similar products.
  • How to do it: Highlight your unique benefits compared to competitors.
  • Example: Offer a special discount for customers switching from a competitor.
  1. Offer Cash Incentives
  • What it is: Give new customers money to try your product.
  • How to do it: Provide a sign-up bonus or cashback.
  • Example: "Get $10 when you make your first purchase!"
  1. Partner with Another Brand
  • What it is: Collaborate with a complementary business.
  • How to do it: Reach out to non-competing brands in your industry.
  • Example: If you sell coffee, partner with a local bakery for a joint promotion.
  1. Give Away T-Shirts
  • What it is: Create branded shirts as walking advertisements.
  • How to do it: Use a service like UberPrints to create custom shirts.
  • Example: Give free shirts to early customers and ask them to wear them.
  1. Support a Social Cause
  • What it is: Align your product with a charitable mission.
  • How to do it: Donate a portion of sales to a relevant cause.
  • Example: If you sell pet products, support local animal shelters.
  1. Create Buzz with Unique Marketing
  • What it is: Do something unexpected to grab attention.
  • How to do it: Think outside the box for promotions.
  • Example: If you sell umbrellas, host a "rain dance" event in your city.
  1. Offer Free Gifts with Purchase
  • What it is: Include a surprise with every order.
  • How to do it: Choose small, relevant items to include.
  • Example: If you sell skincare, include free sample sizes of other products.
  1. Make a Viral Video
  • What it is: Create a shareable, entertaining video about your product.
  • How to do it: Focus on humor or emotional appeal.
  • Example: Create a funny skit showcasing your product's benefits.
  1. Use Bumper Stickers
  • What it is: Create eye-catching stickers for cars.
  • How to do it: Design a catchy slogan and print stickers.
  • Example: If you have a food delivery app, use "Honk if you're hungry!"
  1. Organize a Flash Mob
  • What it is: Surprise people with a sudden public performance.
  • How to do it: Hire dancers or use willing employees.
  • Example: If you sell headphones, organize a silent disco flash mob.

Remember, start small and try one or two strategies at a time. Track your results and focus on what works best for your business. With persistence and creativity, you'll soon see your customer base grow! If you need any help, contact us at Digital Marketing All. 

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Cost-Effective Strategies for Small Business Advertising on a Tight Budget

Are you a small business owner struggling to stretch your small business advertising budget while trying to attract more customers? This challenge is common in today’s competitive market where bigger companies have deep pockets. But what if you could maximize your marketing impact without breaking the bank? In this article, we explore powerful strategies to help your business shine in search results, capture ready-to-buy customers, and do it all on a tiny budget. Key Takeaways Small business advertising budgets must be strategically allocated to compete effectively. Search engine autosuggest advertising offers exclusive, cost-effective visibility. Pay-per-click pricing with caps ensures predictable spending and ROI. Combining search-based advertising with branding on social media maximizes reach. Regular monitoring and keyword optimization are essential for sustained success. Understanding the Challenges of Small Business Advertising Budget Small businesses face a unique set of challenges when it comes to advertising. Unlike large companies that can afford massive marketing campaigns, small business owners often juggle limited funds while trying to maintain visibility across multiple platforms. The struggle to balance investment between branding activities and direct customer acquisition can feel overwhelming, especially when time and resources are scarce. Diane O'Brien, of Digital Marketing All, explains, "Small business owners often feel overwhelmed trying to be everywhere at once with limited resources. Our goal is to help them get more customers on a tiny budget." This encapsulates the core challenge: making every marketing dollar count and ensuring maximum return on a shoestring budget. Limited funds to compete with larger companies Need to be visible across multiple platforms Balancing branding and direct customer acquisition Time constraints for small business owners and teams Evaluating Popular Advertising Platforms for Small Businesses Choosing the right advertising platform is crucial for small business advertising budgets. Each platform offers distinct advantages and drawbacks based on your business goals, target audience, and budget size. Google Ads: High Cost but High Intent Traffic Google Ads remains the gold standard for capturing customers actively searching for specific services. When someone types "plumber near me" or "retirement planning," they are ready to take action. However, this intent and visibility come at a cost. The cost per click (CPC) on Google Ads varies significantly — ranging from as low as $6 to upwards of $200 depending on the industry and location. This variability reflects the competitiveness of keywords. Larger businesses with deep pockets often outbid smaller competitors, pushing up prices and limiting exposure once your budget runs out. Best for capturing customers actively searching for services Cost per click can range from $6 to $200 depending on industry and location Competitive bidding drives prices up, favoring larger budgets Limited visibility once budget runs out Facebook Ads: Ideal for Branding and Impulse Purchases Facebook Ads excel in building brand awareness and driving impulse purchases, especially for eye-catching products. Its user base primarily consumes content for entertainment rather than actively searching for services, making Facebook less effective for businesses that depend on immediate customer inquiries. If you are a plumber or a CPA eager to generate leads quickly, Facebook might build your brand but not necessarily bring direct customers today. Instead, it’s best viewed as a long-term branding channel supporting your overall marketing mix. Great for brand awareness and spontaneous buying Less effective for service-based businesses needing immediate customers Users primarily seek entertainment, not product searches LinkedIn Ads: Targeting Business-to-Business Customers LinkedIn is the hub for professional networking and business-to-business (B2B) marketing. If your business targets other companies, such as financial advisors or marketing consultants, LinkedIn ads can effectively reach your audience. However, LinkedIn is less appropriate for consumer-focused services like local plumbing or roofing businesses, where direct consumer searches occur elsewhere. Effective for professional services and B2B marketing Less suitable for consumer-focused services like plumbing or roofing YouTube Ads: Growing Search Engine with Video Impact Owned by Google, YouTube is the second-largest search engine globally. Many consumers turn to YouTube for both entertainment and education, which creates valuable advertising opportunities, particularly for companies with strong video channels. One unexpected example involves life insurance sales, where targeted YouTube ads have yielded remarkable results when paired with a large, engaging channel. Still, the cost can be substantial, and success depends heavily on producing compelling video content with clear call-to-actions. Owned by Google, offering high search volume Effective when combined with a strong channel presence Ads are seen but can be costly Best for engaging audiences with compelling video content TikTok Ads: Short-Form Video for Younger Audiences TikTok thrives on short, engaging videos designed to capture younger demographics’ attention. For brand recognition and quick calls-to-action, TikTok offers an innovative platform. However, its format is restrictive with videos capped at under 30 seconds, and its user base skews younger, potentially limiting reach for certain service businesses. Good for brand recognition and quick calls to action Targets younger demographics Limited to short videos under 30 seconds Expert Insights: Why Small Business Owners Should Focus on Search-Based Advertising Robin Johansson, of Digital Marketing All, shares a critical insight, "The best place to be is where people are searching for your business. Google and Bing search autosuggest features offer a unique opportunity to get in front of high intent buyers." This highlights a novel advertising avenue that many small businesses overlook: search engine autosuggest. Leveraging Google and Bing Autosuggest for Maximum Visibility Autosuggest anticipates what users type in real time, offering keyword suggestions that speed up their search. By positioning your business name right alongside these suggestions, you capture customer attention before they even hit "enter." This approach creates a compelling impression of search engine endorsement, boosting your business’s credibility and click-through rates. Imagine a roofer’s company name appearing instantly next to “roofer near me”—a powerful advantage over competitors buried deeper in search results. Autosuggest anticipates user queries and displays suggestions Exclusive placement of your business name alongside relevant keywords Creates the impression of endorsement by search engines Increases click-through rates by dominating the first page Exclusive Keyword and Location Targeting for Small Businesses A unique feature of this advertising model is exclusivity: only one business can own a specific keyword in a particular location, eliminating competition within your market niche. This exclusivity ensures your brand is front and center, attracting all relevant search traffic. To maximize reach, multiple related keywords are grouped for you, and your presence spans both Google and Bing—covering the majority of search engine users. Plus, flexible monthly click budgets with capped costs give you control and predictability, essential for tight small business advertising budgets. Only one business per keyword per location to avoid competition Multiple relevant keywords can be added to increase click volume Coverage includes both Google and Bing search engines Flexible monthly budgets with pay-per-click pricing capped for predictability While exclusive keyword targeting and autosuggest advertising can give you a competitive edge, it's also important to address the real-world challenges of engaging your audience on social platforms. If you’re looking to improve your results with Meta ads, you may find it helpful to explore common challenges in building comments on Meta ads and how to overcome them for practical solutions that complement your advertising strategy. Cost Comparison: Small Business Advertising Budget Efficiency Advertising Platform Average Cost Per Click Suitability for Small Businesses Visibility Duration Google Ads $6 - $200 High intent but expensive Limited to budget duration Facebook Ads Varies, generally lower Good for branding, less for services Ongoing with budget LinkedIn Ads Moderate to high Best for B2B services Ongoing with budget YouTube Ads Moderate to high Effective with video content Ongoing with budget Search Autosuggest (Google & Bing) $2.50 per click Exclusive, cost-effective, high intent Persistent presence Implementing a Small Business Advertising Budget Strategy Starting an effective small business advertising budget plan begins with knowing your customer and important keywords they use. Secure exclusive keyword placements in your key locations, setting a monthly click budget that ensures you pay only for results you receive. Enhance your credibility with Google My Business and Bing Places profiles, which gather your reviews and social presence in the search results, making your business look authoritative and trustworthy. Monthly monitoring of Google Analytics and Bing Webmaster Tools reports allows optimization of keywords and budgets, ensuring continuous improvement and ROI maximization. Identify your average customer and relevant high intent keywords Secure exclusive keyword placement in your target locations Set a monthly click budget with a capped cost to control spending Utilize Google My Business and Bing Places to enhance credibility Monitor monthly reports from Google Analytics and Bing Webmaster Tools Diane O'Brien emphasizes, "Our pay-per-result model ensures you only pay for actual clicks, with no hidden fees and no competition for your keywords. This is ideal for small business owners on tight marketing budgets." Maximizing Return on Investment with Targeted Advertising The secret to stretching your small business advertising budget lies in focusing on high intent search terms—those keywords customers actively type when ready to buy. With exclusive keyword targeting, you avoid costly bidding wars and get the undivided attention of your prospects. Search engine endorsement through autosuggest placement builds trust with potential customers by showcasing your business as a recommended choice. Monthly adjustments to keywords and geographic locations based on detailed reports ensure your ads remain effective and cost-efficient. Complementing search-based advertising with branding on social media helps build long-term customer relationships and supports sustained business growth. Focus on high intent search terms to attract ready-to-buy customers Use exclusive keyword targeting to avoid bidding wars Leverage search engine endorsements through autosuggest placement Adjust keywords and locations monthly based on performance data Combine with branding efforts on social media for long-term growth People Also Ask (FAQs) About Small Business Advertising Budget What is the 70/20/10 rule for marketing budget? The 70/20/10 rule suggests allocating 70% of your marketing budget to proven strategies, 20% to promising new tactics, and 10% to experimental ideas. This balance helps maintain steady growth while exploring innovative approaches. How much does it cost for a small business to advertise? Costs vary widely based on industry, platform, and location. Typical cost per click on Google Ads can range from $6 to $200. Smaller budgets can leverage targeted strategies like search autosuggest advertising to maximize impact. What is the SBA recommended marketing budget? The U.S. Small Business Administration recommends allocating approximately 7-8% of your gross revenue towards marketing, though this can vary by industry and growth goals. What is the average monthly budget for advertising? For many small businesses, monthly advertising budgets range from a few hundred to several thousand dollars, depending on scale and objectives. Setting a capped budget with pay-per-click models ensures spending stays within limits. Next Steps: Empowering Small Business Owners with Smart Advertising Solutions Achieving advertising success on a tight budget is possible with a strategic approach focused on exclusive keyword targeting and pay-per-click results. Start by identifying your high intent keywords, securing your niche on both Google and Bing, and leveraging detailed analytics to continuously optimize. This method gives you the best chance to attract ready-to-buy customers without overspending. If you would like to pay per result, rather than competing with companies with larger budgets, contact us at 207-710-1449. I hope you enjoyed reading our blog. If you would like assistance with your marketing, give us a call at 207-710-1449 or visit our website at www.digitalmarketingall.org. For small business owners ready to take their marketing to the next level, exploring a broader range of marketing tips and strategies can unlock even greater growth potential. Discover actionable insights and proven approaches in Marketing Tips and Strategies To Grow Your Business, where you’ll find guidance on optimizing your efforts across channels and scaling your results. Whether you’re refining your advertising budget or seeking new ways to engage your audience, these expert resources can help you build a more resilient and successful business. Take the next step and empower your brand with strategies designed for sustainable growth and long-term impact.

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