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The opportunities for
promoting your business can feel endless and, frankly, dizzying. That's why
we've curated 37 of the best ways to promote your business. You'll find that no
matter what your budget may be, adopting these promotional tactics can help you
crush your goals and leave the competition wondering how you did it.
We'll explore ways to promote your business on channels like:
- Social media
- Business listings
- Your community
Key Takeaways
- Understand your target audience and tailor your promotion strategies accordingly
- Leverage both digital and traditional marketing channels for a well-rounded approach
- Consistency in brand voice across all platforms is crucial for brand recognition
- Utilize data-driven decisions to optimize your marketing efforts
- Embrace both free and paid promotional tactics to maximize your reach within your budget
Google Promotion Strategies
- Search Engine Optimization (SEO)
- Optimize your website content with relevant keywords
- Improve your site's loading speed (Google favors fast-loading sites)
- Create high-quality, informative content regularly
Example: A local bakery could create blog posts about "Best Birthday Cake Ideas" or "How to Choose the Perfect Wedding Cake," incorporating keywords like "custom cakes [city name]" throughout their content.
- Google My Business
- Claim and verify your Google My Business listing
- Keep your information up-to-date (hours, address, phone number)
- Encourage customers to leave reviews
Statistic: Businesses with verified Google My Business listings are 70% more likely to attract location visits and 50% more likely to lead to a purchase. (Source: Google)
- Google Ads
- Use targeted keywords to appear in search results
- Create compelling ad copy that speaks to your audience's needs
- Utilize ad extensions to provide more information
Example: A fitness studio could create ads targeting keywords like "beginner yoga classes" or "personal training near me" to attract potential customers actively searching for these services.
Social Media Promotion Strategies
- Facebook Marketing
- Create a business page and keep it updated
- Use Facebook's targeting options to reach your ideal audience
- Experiment with different content types (videos, images, polls)
Statistic: Facebook has over 2.8 billion monthly active users, making it the largest social media platform. (Source: Statista)
- Instagram Promotion
- Use relevant hashtags to increase discoverability
- Leverage Instagram Stories for behind-the-scenes content
- Collaborate with influencers in your niche
Example: A fashion boutique could partner with local fashion bloggers for Instagram takeovers, showcasing their latest collections to a wider audience.
- TikTok Marketing
- Create entertaining, trend-based content
- Participate in popular challenges
- Use TikTok's duet feature to engage with other users
Statistic: TikTok has over 1 billion monthly active users worldwide. (Source: TikTok)
- LinkedIn Networking
- Share industry insights and thought leadership content
- Engage with other professionals in your field
- Utilize LinkedIn's publishing platform for long-form content
- Create helpful tutorial videos related to your products or services
- Optimize video titles and descriptions with relevant keywords
- Engage with viewers through comments and community posts
Example: A software company could create "How-To" videos demonstrating their product's features, addressing common user questions and showcasing solutions.
Business Listing Promotion Strategies
- Yelp for Business
- Claim your Yelp business page
- Respond to reviews (both positive and negative) professionally
- Add high-quality photos of your products or services
- Become BBB Accredited to build trust
- Respond promptly to any complaints
- Display your BBB rating on your website
- List your business on relevant industry directories
- Keep your information consistent across all listings
- Encourage satisfied customers to leave reviews on these platforms
Example: A dentist could list their practice on healthcare-specific directories like Healthgrades or Zocdoc, in addition to general business directories.
Community Promotion Strategies
- Local Event Sponsorship
- Sponsor local sports teams or community events
- Offer your products or services as prizes for charity raffles
- Set up a booth at local fairs or festivals
- Attend industry-specific conferences and trade shows
- Join local business organizations or chambers of commerce
- Host your own networking events or workshops
- Partner with complementary businesses for cross-promotion
- Offer bundled services or products with other local businesses
- Participate in local business alliances
Example: A coffee shop could partner with a local bookstore to host a monthly book club, attracting both businesses' customer bases.
See How Digital Marketing Can Drive More Traffic to Your Website
- Brand Voice Strategy – Let our team help you create your brand voice to attract your ideal customer.
- Keyword Weak Spot Report – Let our team show you where you can gain additional traffic that you are missing.
- SEO - unlock more SEO traffic. See real results.
- Content Marketing - our team creates epic content that will get shared, get links, and attract traffic.
- Paid Media - effective paid strategies with clear ROI.
Additional Promotion Strategies
- Email Marketing
- Build an email list through website sign-ups or in-store promotions
- Send regular newsletters with valuable content and exclusive offers
- Segment your list to personalize content for different audience groups
Statistic: Email marketing has an average ROI of $42 for every $1 spent. (Source: DMA)
- Referral Programs
- Offer incentives for customers who refer new business
- Make it easy for satisfied customers to share their experiences
- Track and reward successful referrals
- Create blog posts, infographics, or eBooks that provide value to your target audience
- Optimize your content for search engines and social sharing
- Repurpose content across different platforms to maximize reach
- Identify influencers whose audience aligns with your target market
- Collaborate on product reviews, giveaways, or sponsored content
- Measure the impact of influencer partnerships on your brand awareness and sales
- Sponsor relevant podcasts in your industry
- Appear as a guest on podcasts to share your expertise
- Start your own podcast to establish thought leadership
- Create unexpected, memorable experiences for potential customers
- Use low-cost, creative tactics to grab attention
- Encourage social sharing of your guerrilla marketing efforts
Example: A fitness app could set up a pop-up outdoor gym in a busy park, offering free workouts and app trials to passersby.
- Customer Loyalty Programs
- Implement a points-based or tiered reward system
- Offer exclusive perks or early access to loyal customers
- Use data from loyalty programs to personalize marketing efforts
- Share newsworthy updates about your business with local media
- Craft compelling stories that journalists will want to cover
- Build relationships with reporters in your industry
- Host educational webinars related to your products or services
- Invite industry experts for panel discussions or Q&A sessions
- Use webinars to generate leads and showcase your expertise
- Encourage customers to share photos or videos using your products
- Create branded hashtags for easy content discovery
- Feature user-generated content on your social media or website
Example: A travel company could encourage customers to share their vacation photos with a branded hashtag, offering a chance to win a free trip.
- Retargeting Ads
- Use pixel tracking to show ads to previous website visitors
- Create tailored ad content based on the pages users visited
- Test different ad formats and messages to improve conversion rates
- Create explainer videos for your products or services
- Share customer testimonials or case studies in video format
- Optimize videos for different platforms (e.g., short-form for TikTok, longer for YouTube)
- Optimize your website for local search terms
- Ensure consistent NAP (Name, Address, Phone) information across all online listings
- Encourage and respond to customer reviews on Google and other platforms
- Plan and execute attention-grabbing events or activities
- Ensure your PR stunt aligns with your brand values and message
- Leverage social media to amplify the reach of your stunt
Example: A sustainable clothing brand could organize a fashion show using only recycled materials, inviting local press and influencers to attend.
- Affiliate Marketing
- Partner with affiliates who can promote your products or services
- Offer commission on sales generated through affiliate links
- Provide affiliates with marketing materials and support
- Offer risk-free trials of your product or service
- Provide free samples at events or through targeted mailings
- Use free trials to collect customer data and nurture leads
- Collaborate with complementary brands on joint products or services
- Share marketing efforts and costs with your partner
- Tap into each other's customer bases for expanded reach
- Create quizzes, calculators, or assessments related to your industry
- Use interactive content to engage visitors and collect valuable data
- Share results on social media to encourage virality
Example: A financial advisor could create a "Retirement Readiness Quiz" that helps users assess their financial preparedness and offers personalized advice.
- Community Service and Philanthropy
- Support local charities or causes aligned with your brand values
- Organize volunteer days for your employees
- Share your philanthropic efforts on social media and in marketing materials
- Seek opportunities to speak at industry conferences or local events
- Share your expertise through TED-style talks or panel discussions
- Record and share your presentations on your website and social media
- Build an opt-in list for text message marketing
- Send timely, relevant offers or updates to subscribers
- Use SMS for appointment reminders or order status updates
- Send follow-up emails to abandoned cart users
- Create personalized email sequences based on user behavior
- Test different subject lines and email content to improve open rates
- Encourage employees to share company updates on their personal social media
- Provide guidelines and training for effective employee advocacy
- Recognize and reward employees who contribute to your marketing efforts
Statistic: Content shared by employees receives 8 times more engagement than content shared by brand channels. (Source: Social Media Today)
FAQs
- Q: How much should I budget for marketing? A: A common rule of thumb is to allocate 5-10% of your revenue for marketing. However, this can vary based on your industry, growth stage, and specific goals. Start with a smaller budget and increase it as you see positive ROI from your efforts.
- Q: How do I measure the success of my promotional efforts? A: Key metrics to track include website traffic, conversion rates, social media engagement, email open and click-through rates, and ultimately, sales or leads generated. Use tools like Google Analytics and social media insights to monitor these metrics.
- Q: How often should I post on social media? A: Consistency is key, but the ideal frequency can vary by platform. As a general guideline, aim for 1-2 posts per day on Facebook and Instagram, 3-5 tweets per day on Twitter, and 1-2 posts per week on LinkedIn. Always prioritize quality over quantity.
- Q: Is it better to focus on paid or organic promotion? A: A balanced approach using both paid and organic strategies often yields the best results. Organic efforts build long-term brand awareness and credibility, while paid promotion can provide quick boosts in visibility and targeted reach.
- Q: How do I create a consistent brand voice across all channels? A: Develop clear brand guidelines that outline your tone, style, and key messaging. Create a content calendar to plan and align your messaging across platforms. Regularly review and update your guidelines to ensure consistency as your brand evolves.
I hope you enjoy reading this
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