7 Content Marketing Challenges in 2025 You Can’t Ignore (And How to Crush Them)

Unlock the Secret to Making Content Go Viral Fast

Did you know that 6 million pieces of content are shared on Facebook every 60 seconds? But among this staggering flood of videos, memes, and stories, only a select few make it to the front page of our digital lives—gaining millions of views and becoming viral sensations overnight. What’s the real difference between a post that fizzles out and a viral video that everyone is talking about? Today, we’re diving deep into the secret sauce of making content go viral, sharing real-world stories, surprising insights, and simple steps you can start using right now to create viral content that resonates on social media and boosts your viral marketing success with expert tips from Jonah Berger."6 million pieces of content are shared on Facebook every 60 seconds. But what makes just a handful take the world by storm?"Key Takeaways: What You'll Learn About Making Content Go ViraWhat viral content really means on social media and beyondStory-driven factors that increase your chances for viral on social platformsCore tactics to create content that resonatesCase studies: Real-world viral video and TikTok video breakthroughsExpert insights from Jonah Berger, top viral marketing authorityCommon obstacles and how to beat themA Surprising Truth: Why Making Content Go Vira Is Simpler Than You ThinkMany people believe that making content go viral is a mysterious process reserved for internet stars, big brands, or those who simply get lucky, but proven viral marketing strategies from viral marketing expert Jonah Berger show how anyone can create content that goes viral on social media. But in reality, anyone can create viral content—if they understand the basic building blocks. Research shows what really matters is the connection you forge with your target audience on social media, the clever use of timely trends, and knowing how to give people something to talk about to increase your chances of viral success and make your content go viral. From spontaneous TikTok videos filmed in bedrooms to carefully planned brand campaigns on Instagram, the fastest-rising viral content always taps into emotional, story-driven elements, often sparked by something totally unexpected.Viral on social media isn’t always about flashy graphics or massive ad spends. Sometimes, a single heartfelt story or a seemingly small idea makes people click ‘share’ and send your piece of content flying across media platforms. With guidance from viral marketing expert Jonah Berger and firsthand success stories, you’ll see that creating viral content moments comes down to mastering a few repeatable skills—no luck required.As you refine your approach to crafting share-worthy posts, it's also important to consider how your calls to action can drive engagement and conversions. For actionable ideas on optimizing your website's CTAs, explore these 22 calls to action proven to increase conversions and see how small tweaks can make a big difference in your content's performance.Understanding Making Content Go Vira: What Is Virality?How Content Goes Viral on Social MediaWhen you scroll through your social media feed and stumble upon viral content like a viral video or a trending TikTok video, it’s not just coincidence but the result of strategic viral marketing and content that goes viral by design. Virality happens when a post quickly spreads from a few users to thousands—or even millions—because people are motivated to share it across their favorite social media platforms. Whether it’s a laugh-out-loud meme, an insightful infographics, or a powerful Youtube video, viral content leverages the unique strength of each media platform: fast sharing, community participation, and emotional resonance.The mechanics are straightforward: captivating storytelling or sharp visuals capture attention, while easily recognizable sharing options give people a reason to pass it along, helping your content go viral on social media platforms. On TikTok, for instance, a creative dance or clever edit in a TikTok video can make content go viral in hours, especially if viewers feel it captures a trend or speaks to a common experience, helping your content go viral on social media quickly. Ultimately, it’s about making content that stands out so much that viewers stop, react, and hit that share button—helping your content go viral as it spreads across diverse audiences.Why Not Every Post Achieves Viral on SocialStill, not everything posted gets to join the ranks of viral videos. Most blog posts, images, or memes quickly vanish, buried beneath the endless scroll. The truth? Many creators ignore the things that give people something to talk about. If a post feels generic, lacks emotional punch, or misses out on timely trends, it’s more likely to fade into the background—a missed chance to make content that spreads.Consider the difference between a basic how-to article and a powerful story that makes people smile, gasp, or think. The latter has what we call “share triggers”—moments or elements that make people feel compelled to pass it on. If you want your content to go viral on social, you need to move beyond surface-level information and create content that connects, surprises, or delivers value instantly.The Science of Making Content Go Vira: Psychology & DataGive People Something to Talk About: Jonah Berger’s InsightsAccording to viral marketing expert Jonah Berger, viral content doesn’t spread by magic—it spreads because it gives people something to talk about and share across social media platforms, a crucial factor in successful viral marketing. Berger’s research uncovered six key principles of contagious content, most notably emotion and social currency. People love to share things that make them look smart, in-the-know, or simply because it stirs up strong emotions. When you create content that lets your users talk about new ideas, personal experiences, or clever solutions, you’re handing your audience a gift they love to give away.Think about the last time you saw a viral video—you probably shared it with a text: “You’ve got to see this!” The secret is to give people a reason to feel engaged and let them become part of the story. A million views won’t happen by accident; it’s about building stories that connect with audiences on a deep level, so they not only watch but spread your message too.Emotion, Sharing, and Viral Content on Social MediaViral content isn’t luck—it emerges when creators harness emotional narratives that make people act and share on social media, a crucial factor in viral marketing and the science behind how content goes viral. Surprise, awe, joy, laughter—even outrage—move users to hit the share button. Social media amplifies these feelings, allowing a single piece of viral content to spread at lightning speed. The most successful viral on social media campaigns often start small, but inspire conversations, challenges, or memes, turning everyday users into powerful promoters.Even seemingly random viral videos or posts usually tap into a relatable feeling, a trending topic, or a visual so striking that users feel compelled to join the moment. If your content makes people laugh out loud, helps solve a real problem, or triggers a strong reaction, you’re giving your audience the tools—and reasons—to spread your message far and wide."Viral content isn't luck; it's strategy paired with deep audience understanding."Core Elements for Making Content Go ViraStorytelling: The Foundation of Virality on Social MediaEvery viral video or post that captures attention tells a story. Storytelling isn’t just for fairy tales; it’s the backbone of every successful piece of content that goes viral. Think about cases when a brand humanizes a product by sharing real-life customer journeys, or when a TikTok video draws you into a day-in-the-life adventure. Storytelling personalizes your message and gives viewers a reason to care.A great story doesn’t need to be long. Sometimes a single image or a 15-second clip filled with emotion, humor, or suspense, can make a huge impact. Whenever you create content, ask yourself: Does this piece create an emotional connection? Does it inspire, educate, entertain, or empower? If so, it’s on the right track to viral.Novelty and Surprise: Catching Attention to Increase Your ChancesIn the crowded world of social media, it’s the unexpected that stands out. Viral content breaks patterns—think of the viral TikTok video where a grandmother masters a next-gen dance trend, or an Instagram reel that reveals a never-seen-before hack. Novelty sparks curiosity, and the element of surprise can turn viewers into eager sharers.If you want to increase your chances of making content go viral, add a twist to what everyone else is doing. Remake a trending meme with your unique spin or reveal something astonishing in the first few seconds. Memorable, surprising moments stick—and that’s what makes people reach for the share button again and again.Create Content With a Purpose: Why Value Drives SharesThe most shared posts aren’t just entertaining—they’re useful. When you create content that solves a problem, answers a burning question, or helps viewers save time or money, people are eager to share with friends. Need proof? Think about all the viral videos and blog posts that demystified everyday challenges or gave people smart tips they could use right away.Make your message clear: Let people know what they’ll gain from watching, reading, or listening. When content gives people something genuinely valuable—whether it’s inspiration, a free resource, or a brand-new perspective—it becomes a social currency they want to pass along. A clear sense of value is the difference between a post that’s quickly forgotten and content that racks up millions of views.Visual Virality: Pictures, Infographics, and Viral VideoImages, infographics, and short-form videos supercharge virality by making complex ideas simple and shareable. A viral video can turn a low-key moment into the talk of the town, while infographic-styled posts can condense a lot of information into bright, bite-sized chunks perfect for platforms like Instagram or Pinterest.Think about the power of a single image or GIF—sometimes all it takes is one visual punchline to set off a chain reaction of shares. As a content creator or brand, investing in visual storytelling is a proven shortcut for getting your message noticed and passed along, even to users who rarely read captions or listen to sound.Step-by-Step: Making Content Go Vira Across PlatformsHow to Go Viral on Social Media: Facebook to TikTok VideoEach social media platform has its own unique recipe for virality, and understanding how content goes viral on platforms like Facebook, Instagram, and TikTok video can significantly increase your chances of success in viral marketing. On Facebook, heartfelt stories or community-driven causes can rack up shares quickly—especially if you tap into nostalgia or trending news. On Instagram, striking visuals paired with short, punchy captions do well. The world of TikTok video is fast-paced, favoring bold, quick edits, humor, and challenges that encourage remixing (like duets or stitches).To make the most of any platform, start by understanding your audience’s preferences. Are they here for a laugh, to learn, or to be inspired? Use platform-specific tools—like trending sounds on TikTok or Stories on Instagram—to give people a reason to engage. Remember, a great piece of content may not work everywhere; adapt your approach to fit each platform’s culture and the audience's expectations to give your content the best shot at going viral on social.Timely Posting: When and Where Content Goes Viral MostTiming is often the secret ingredient in making content go viral on social media. Even the most engaging post can flop if it’s buried in off-hours, while a well-timed story can ride a trending wave for hours or days. Study when your audience is most active—often evenings or weekends for casual users, weekday mornings for professionals—and schedule your releases accordingly.Consider using social listening tools to track popular topics in real time, and be ready to jump into conversations or trends while they’re hot. Consistency matters, but so does agility: many viral campaigns succeed because creators spot opportunities and act fast, catching the right moment for maximum impact.Using Hashtags and Trends to Boost ViralityHashtags and trends aren’t just for show—they’re how social platforms sort, spotlight, and boost discoverability. Using a mix of broad, trending hashtags and more specific, niche ones relevant to your audience helps content reach both mainstream feeds and specialty communities. Don’t just copy the most popular tags; research which ones your target audience follows and which are catching fire in your industry.Trends evolve quickly, especially on platforms like TikTok video and Twitter, making timely participation essential to making content go viral and effectively boosting your viral marketing efforts. Timely participation in challenges, meme formats, or cultural moments increases your chances to make content go vira and be seen by millions of viewers beyond your usual circles. Always put your unique spin on trends to stand out and keep your brand voice authentic.Comparing Platforms: What Content is Most Likely to Go Viral on Social MediaPlatformBest Content TypeKey Feature for ViralityFacebookStories, videos, blog postsEmotional resonance, easy sharingInstagramPhotos, infographics, short clipsStriking visuals, hashtags, Stories/ReelsTikTokShort-form video, challengesTrends, music, remixabilityTwitter/XMemes, opinions, updatesHashtags, real-time relevanceYouTubeTutorials, viral video, vlogsLonger format, searchable titlesViral Content Blueprints: Powerful Real-World ExamplesCase Study 1: A Viral TikTok Video and Why It WorkedLet’s look at a TikTok video that swept the globe—a teenager filmed herself dancing with her grandmother to a trending pop song. It wasn’t overly polished, but it felt fun, real, and packed with feel-good energy. Thousands jumped in to remix or duet the same dance, creating a cascade effect across TikTok, Instagram Reels, and even mainstream news. The keys to its success? Relatability, novelty, and the urge to participate turned viewers into active creators themselves.With the right blend of heart and surprise, this video didn’t just clock million views; it made people smile, get talking, and create their own responses. That’s what gives people something to talk about—and keeps the viral cycle going strong!Case Study 2: Creating Content for Brand Explosions on InstagramA boutique beauty brand once launched a simple challenge: share your morning skincare routine in under 30 seconds. The brand reposted charismatic entries and awarded mini-gifts for standout participants. The hashtag blew up as followers, then influencers, then unrelated users joined in—leading to magazine features and booming sales. The takeaway? Brands can create content that goes viral on social by combining community participation, incentives, and strong visuals.Designed to be easy, sharable, and fun, this campaign also highlighted the brand’s values and style. If your content aligns with the culture of the platform, and encourages participation, watch your reach explode.How Influencer Strategies Create Content That SpreadsInfluencers are the new superheroes of viral on social media. When you team up with the right influencer, their personal style, trust, and reach amplify your content to new audiences. Some of the biggest viral marketing hits—think fashion hauls, branded dance challenges, or product unboxings—began with one bold creator sparking a movement.The secret isn’t just follower count—it’s alignment. Choose influencers whose vibe matches your brand and whose audience is eager to engage, not just scroll. Ask them to create content with their signature twist, letting authenticity and creativity drive the campaign.Common Pitfalls: Why Content Fails to Go Viral on SocialIgnoring share triggers: Content that doesn’t spark conversation is easy to forget.Forgetting emotional connection: Posts without heart rarely inspire action.Misjudging platform culture: Each platform has its unique audience and vibe—don’t copy-paste content blindly.Relying only on luck, not proven strategies: Consistency and smart tactics beat pure randomness.Lack of engagement with audience: Failing to respond to comments or join discussions weakens your viral potential.Expert Tips: Viral Marketing to Increase Your Chances of SuccessInfluencer Collaboration for Making Content Go ViraIf you want to boost your odds for virality and viral marketing success, reach out to micro-influencers and niche community leaders who can help your content go viral on social media and increase your chances of widespread engagement. They have loyal fans who trust their opinions, making it easier for a piece of viral content to catch fire. Start with collaborations that feel natural—product reviews, “day in the life” videos, or challenge-driven campaigns tied to your brand values.Remember, you don’t need a celebrity budget! Many small-scale influencers are eager to team up for creative projects, behind-the-scenes looks, or simply a chance to connect with new audiences through shared interests and authentic stories.Using Social Proof and Give People Reason to ShareSocial proof—likes, shares, comments, and visible engagement stats—acts as a magnet. When viewers see a post is blowing up, they’re more likely to engage, confident that others have already found value or entertainment there. Add nudges like “Share this if you agree” or highlight positive comments to encourage more participation.Also, don’t forget to actually give people a reason to share by creating viral content that offers real value and engagement. Whether it’s a chance to win, spotlight, or simply be part of a viral movement, incentivize users to spread the word. Even a simple call-to-action—“Tag a friend who needs this!”—can create powerful ripple effects.Tracking and Tweaking: How to Measure and Improve Viral ContentYou can’t improve what you don’t track. Use analytics tools on every media platform to monitor how your posts perform—is your video go viral because of a specific time, hashtag, or influencer boost? Notice when engagement spikes or dips and adjust your approach. Compare which types of content creator posts get the most shares and jump on similar trends.Don’t be afraid to tweak, test, and experiment. Sometimes a small change, like a more eye-catching thumbnail or a punchier headline, can transform a good post into great viral content. The journey to viral on social media is rarely straight—make it a learning process and celebrate your growing wins along the way!People Also Ask: Making Content Go Vira Frequently Asked QuestionsHow do I make my content go viral?Answer: The key to making content go vira is understanding your audience, leveraging current social media trends, and using emotional triggers that inspire sharing. Consistent quality and timely posting combine with strategic promotion for the best results.How does content become viral?Answer: Content becomes viral when it quickly reaches a large audience through shares, reposts, and organic engagement. Often, it taps into cultural moments, humor, or strong emotions, and is easy to find and interact with on both major and niche platforms.What content is most likely to go viral?Answer: Highly emotional, visually stunning, or exceptionally useful content stands the best chance to go viral. Videos, infographics, and timely memes often thrive, especially when they offer immediate value or entertainment.Is 10,000 views considered viral?Answer: While 'viral' is subjective, 10,000 views could qualify depending on context and timing. For niche topics, it's an impressive milestone; for mainstream social media, it may be a strong start but not global virality.Checklist: Your Step-by-Step Guide for Making Content Go ViraDefine your audience and their interestsSpot current trends on social mediaCreate content with emotional and visual impactOptimize your posting time and hashtagsEncourage shares with clear calls to actionEngage with early commenters and influencersTrack performance and adapt strategyNext Step: Start Making Content Go Vira Today"A story told is a story shared. Start telling yours and watch your reach multiply."You have the formula, the inspiration, and the real-world proof—now take the leap! Whether you’re a creator, brand, or just someone with a story to tell, your moment to go vira is just one great idea away.If you're ready to take your digital presence even further, consider exploring the essential platforms that can accelerate your business growth. Discover a curated list of must-use sites for skyrocketing your business and learn how leveraging the right tools can amplify your reach beyond viral content alone. By combining smart content strategies with the power of top-performing platforms, you'll be equipped to build lasting momentum and sustainable success. Dive deeper into the world of digital marketing and unlock new opportunities for your brand's next big breakthrough.Understanding the dynamics of viral content is essential for creators aiming to amplify their reach. In “The Secret to Online Success: What Makes Content Go Viral,” authors Liz Rees-Jones, Katherine L. Milkman, and Jonah Berger delve into the psychological factors that drive content sharing, emphasizing the role of emotional engagement and social currency. (scientificamerican.com) Additionally, the article “Viral video” provides insights into the history and characteristics of videos that achieve widespread popularity, highlighting the importance of relatability and entertainment value. (en.wikipedia.org) Exploring these resources can equip you with strategies to craft content that resonates and spreads organically.I hope you enjoyed reading our blog. If you would like to assistance with your marketing, give us a call at 207-710-1449 or visit our website at www.digitalmarketingall.org.