Add Row
Add Element
Digital Marketing All
update
cropper
update
Add Element
  • Facebook icon
    update
  • update
  • update
  • Linkedin Icon
    update
  • update
  • YouTube Icon
    update
  • Instagram Icon
    update
  • Home
  • Categories
    • Business
    • Reviews
    • semantic search
    • Company Reviews
    • Reputation
    • Marketing
    • Brand strategy
    • Brand voice
    • Social Media
    • Content
    • AI
    • Blog
    • Online Directories
    • SEO
    • Traffic
    • Lead Generation
    • Email Marketing
    • Video Blogging
    • Sales Funnel
    • Website
    • Advertising
    • Marketing Strategy
    • Marketing Tools
    • E-Commerce
    • Email Strategies
    • Keywords
    • GBP
    • Landing Pages
    • Black Friday Tips
    • Search Engines
    • Backlinks
    • Dominating Local Market
    • SEO Strategy
    • PPC
    • Keywords
    • YouTube
    • Online Directories
    • Google
    • FaceBook
    • SMS Marketing
    • Email Marketing
    • Referrals
    • Selling Tips
    • Sales Strategy
    • Customer Retention
    • Tik Tok
    • Reddit
    • Instagram
    • Google
    • Chat bots
    • Video
    • Social Media Strategy
    • LinkedIn
    • Influencers
    • Brand Loyalty
    • Paid Ads
    • Customer Journey
    • Zero Click
    • Answer Engine Optimization
    • Webinar
    • Local Marketing
    • AI Search
    • event marketing
    • Voice Search
    • Search Box Optimization
    • Podcast
    • Search Price Optimization
    • Google Ads
    • Google Map Pack
    • Backlinks
    • Domain Authority
    • storytelling content
    • Video Content
  • Life Advantage Series
  • Featured Clients
  • What's In Mass
  • All Posts
  • AI
  • Brand voice
  • Brand strategy
  • Company Reviews
  • Reviews
  • Reputation
  • Marketing
  • Social Media
  • Content
  • Blog
  • Video Blogging
  • Online Directories
  • Marketing Strategy
  • Website
  • SEO
  • Traffic
  • Lead Generation
  • Sales Funnel
  • Email Marketing
  • Advertising
  • Marketing Tools
  • Business
  • E-Commerce
  • Email Strategies
  • PPC
  • Keywords
  • GBP
  • Landing Pages
  • Black Friday Tips
  • Search Engines
  • Backlinks
  • Dominating Local Market
  • SEO Strategy
  • Keywords
  • Chat bots
  • Video
  • Podcast
  • LinkedIn
  • AI Search
  • Online Directories
  • Google
  • FaceBook
  • Webinar
  • Tik Tok
  • Reddit
  • Featured Clients
  • SMS Marketing
  • Email Marketing
  • Referrals
  • semantic search
  • Selling Tips
  • Sales Strategy
  • Backlinks
  • Customer Retention
  • Video Content
  • storytelling content
  • Google Ads
  • event marketing
  • Zero Click
  • Answer Engine Optimization
  • Instagram
  • YouTube
  • Influencers
  • Brand Loyalty
  • Paid Ads
  • Local Marketing
  • Social Media Strategy
  • Life Advantage Series
  • Voice Search
  • Customer Journey
  • Search Box Optimization
  • Search Price Optimization
  • Google Map Pack
  • Google
  • Domain Authority
10 Minutes Read

AI Overviews Are Killing Your Clicks: The Urgent Shift to Transactional Content That Converts

The marketing landscape is always changing, and right now, it feels like a massive earthquake! Many online businesses are seeing their website visits — what we call "clicks" — drop significantly, even though more people are seeing their content, leading to a strange situation where "impressions" are up but clicks are down.


Key Takeaways


  • AI Overviews are changing the game: Google's new AI Overviews are summaries that show up right at the top of search results, often answering questions directly without users needing to click on a website.

  • Informational content is most affected: If your content mainly provides "how-to" guides or general information, you're more likely to see a drop in clicks because AI Overviews are designed to answer these types of questions.

  • Focus on transactional content: The big secret to thriving in this new environment is to create content that encourages people to do something — buy a product, book a service, or sign up for a consultation. This is called "transactional content."

  • Find underserved keywords: Look for specific phrases people search for when they're ready to buy or act, especially those where your competitors aren't actively trying to capture those searches.

  • Local presence matters: For businesses serving a local area, optimizing for local searches and building a strong local online presence is more crucial than ever.


Frustrated small business owner analyzing declining website clicks with AI insights.

The AI Tsunami: Why Your Website Clicks Might Be Disappearing

Have you ever searched for something on Google and, instead of clicking on a website, found the answer summarized right there at the top? That's Google's new AI Overviews in action. While super helpful for users looking for quick answers, it's creating a seismic shift for online businesses, especially those who rely on people clicking through to their websites.

Imagine a bustling storefront. Suddenly, a helpful robot pops up right outside, giving everyone exactly what they came for without them ever needing to step inside your shop. That's what AI Overviews are doing to many online publishers.

Studies are already showing the impact. Ahrefs, a big name in the world of online marketing research, conducted a study that revealed AI Overviews can decrease clicks by as much as 34.5%. Think about it: that's over a third of your potential customers no longer visiting your site directly!

This "click drought" primarily hits informational content. This is content that answers questions like "How to fix a leaky faucet?" or "What are the best dog foods?" AI Overviews are designed to summarize this kind of information, making it less likely for users to click through to the original source. If your business primarily publishes these types of "how-to" articles or general guides, you're likely feeling the squeeze.

Don't Just Inform, Inspire Action!

The solution to this challenge isn't for everyone, but if you offer a product or service, you have a golden opportunity. The key is to pivot your content strategy from simply informing to actively encouraging action. We're talking about transactional searches.

Transactional searches are when someone types something into Google because they're ready to do something or buy something. They're looking for a solution to a problem and are ready to take the next step.

Think about the difference:

  • Informational: "How to choose a reliable plumber?" (They're still researching.)

  • Transactional: "Emergency plumber near me" or "Best boiler repair services Biddeford, Maine" (They need help now.)

This is where the magic happens! When you focus on these transactional searches, you're connecting with people who are much closer to becoming a customer.

"The best way to predict the future is to create it." - Peter Drucker


See How Digital Marketing Can Drive More Traffic to Your Website

Ready to not just survive but thrive in this new digital landscape? Our team specializes in strategies that cut through the noise and get you in front of customers who are ready to say "YES!"

  • Brand Voice Strategy – Let our team help you create your unique brand voice to attract your ideal customer. This means finding the perfect way your business "talks" to the world, ensuring consistency everywhere.

  • Market Growth Opp Research – Let our team show you where you can gain additional traffic that you are missing. We dig deep to find hidden opportunities in your market.

  • Local SEO - Unlock more SEO (Search Engine Optimization) traffic. See real results. Dominate your local market. For local businesses, showing up for searches like "best pizza near me" is crucial, and we make sure you do!

  • Dominate Google – Let us get your company to the top of Google. We use our expertise to make sure your business ranks high in search results.

  • Competitive Link Analysis – Know what your competitors are doing. We look at who links to your competitors' sites to understand their strategies and find opportunities for you.

  • Geo-Targeting – Let us find your customers in your desired location. We help you target your marketing efforts to people in specific geographical areas.

  • Content Marketing - Our team creates epic content to be shared, generate links, and attract traffic. We know the secret recipe for success. This is about creating valuable, engaging content that people love and Google rewards.

  • Paid Media Advertising- Effective paid strategies with clear ROI (Return on Investment). You pay per result with us. This is where we run ads on platforms like Google, Facebook, YouTube, and TikTok, making sure you get the most bang for your buck.

  • Blogging Services – Let us create a blog that will help you rank. Our blogs are not just informative, they're designed to attract attention and get found by potential customers.

  • Search Box Optimization—Owning a keyword in your local area is the best way to dominate your local market. Imagine someone typing "best plumber in [your town]" and your business being the first thing they see!

  • Search Price Optimization – Not only can you own the keyword in your local area and nationally, but you can control your advertising cost by getting out of the price war that exists in pay-per-click advertising and achieve a higher ROI. We help you get more for less from your ad budget.

  • Marketing Consulting: Develop tailored strategies to grow your brand and maximize impact.


Book a Call


Happy business owner smiling at a chart showing website traffic improvements.

Your Launchpad to Content Greatness: How to Get Google AI and Customers to Say "YES!"


To truly shine in this new era, your content needs to be more than just informative. It needs to be a call to action! This is where we shift our focus to action-driven content that encourages your audience to say "YES" to themselves and, ultimately, to your business.


1. Focus on Benefits, Not Just Features


Think about what your product or service does for your customer, not just what it is.

  • Instead of: "Our software has 50 different tools." (That's a feature)

  • Try: "Imagine cutting your workload in half and doubling your productivity." (That's a benefit!)

When you talk about benefits, you're painting a picture of a better future for your customer. For example, a local gym shouldn't just say "We have 20 treadmills." Instead, they could say, "Picture yourself feeling energized and confident, ready to conquer your day after an amazing workout."


2. Use Emotional Triggers


People make decisions based on emotions as much as logic. Appeal to their desires.

  • Appeal to desires: Success, recognition, financial freedom, peace of mind.

  • Example: "Picture yourself closing deals effortlessly, becoming the top performer in your company."

Consider a financial advisor. Instead of listing investment options, they could say, "Imagine the peace of mind knowing your future is secure, and you can truly enjoy your retirement without financial worries."


3. Create a Sense of Urgency


Sometimes, a gentle nudge is all it takes to get someone to act.

  • Limited-time offers or exclusive opportunities: These can drive immediate action.

  • Example: "Only 5 spots left for our transformative workshop – will one be yours?"

For a small bakery, this could be, "Our fresh-baked sourdough sells out fast – grab yours before they're gone!" This encourages immediate decision-making.


4. Provide Social Proof


People trust what other people say about you.

  • Testimonials and user-generated content: These build trust and credibility.

  • Example: "Join the 10,000+ professionals who have revolutionized their careers with our method."

A local restaurant could feature a customer testimonial: "Sarah from down the street says, 'This is the best burger I've ever had!'" This is much more convincing than the restaurant just saying they have good burgers.


Balancing Information with Motivation


While we're moving away from pure "how-to" content, it's still important to provide value. The key is finding the right balance:

  • Offer a taste of your expertise without giving away the entire recipe: Share enough to show you're an expert, but leave them wanting more, which leads them to contact you.

  • Present challenges and pain points, then position your solution as the answer: Show you understand their struggles, then reveal how you can help.

  • Use storytelling to make complex concepts relatable and engaging: People connect with stories.


Real-World Success Stories: Turning AI Challenges into Opportunities


Let's look at real examples to spark inspiration and see how businesses are already winning with this approach:

  • Local Coffee Shop: "What’s the best coffee shop in Seattle?" A Seattle café optimized for this by creating a blog post highlighting their unique roasting process and inviting people to "taste the difference." Result? They landed a Google Featured Snippet (that quick answer at the top) and saw a 15% increase in foot traffic within a month. People weren't just looking for information; they were looking for their next great cup of coffee.

  • Fitness Coach: Instead of just "How to start a fitness routine at home?", a personal trainer answered with a 50-word snippet about achieving your fitness goals and a motivational story about a client's amazing transformation, showing how they helped someone reach their dreams. Their site appeared in the People Also Ask (PAA) section, driving 200 new sign-ups in three months.

  • Plumber’s Triumph: A local plumber targeted "How to unclog a drain without chemicals?" with a clear, step-by-step answer that still subtly highlighted the complexity and potential for DIY mistakes, concluding with an invitation to "let the pros handle it safely." Their PAA appearance led to a 25% boost in service calls.

These businesses understood that while AI Overviews answer questions, they don't replace the need for services or products. They leveraged the AI to get seen and then crafted their message to inspire action.


How to Get Google AI to Love Your Content (And Get You Customers!)

The key is creating content that Google’s AI loves and that inspires your audience to act. Here’s how to do it:

  • Find the Right Questions: Use tools like AnswerThePublic or Google’s own PAA (People Also Ask) boxes to discover what your customers are asking. For example, a home organizer might target “How to declutter a small apartment fast.” Pro tip: Type your main keyword (e.g., “home organizer”) into Google and scroll to the PAA section for ideas.

    • Example: A dog trainer finds “How to stop puppy biting quickly?” and creates a blog post answering it, but focuses on how their training program provides a long-term solution.

  • Answer Clearly and Concisely: Google loves answers that are 40–60 words for Featured Snippets. Use simple language and structure your answer as a paragraph, list, or table.

    • Example: For “What’s the best way to learn guitar?”, write: “Look for certified instructors, structured lessons, and a supportive learning environment. Check reviews and try a sample class to ensure it fits your style and goals.”

  • Optimize Your Content: Place the question as an H2 or H3 heading, followed by the answer. Include your main keyword (e.g., “guitar lessons”) and related terms (e.g., “beginner guitar,” “guitar classes”).

    • Example: A blog post titled “Top 5 Questions About Learning Guitar Answered” with subheadings like “What Makes a Great Guitar Instructor?”

  • Use Structured Data: Add FAQ schema markup to your website. This is a simple code that tells Google your content answers specific questions, increasing your chances of appearing in PAA. Don't worry, you don't need to be a tech wizard; there are plugins and tools that make this easy.

    • Example: A tax accountant adds FAQ schema to a page answering “How often should I pay estimated taxes?” and lands in PAA.

  • Engage with Storytelling: Instead of a dry answer, weave a story. For “What’s the best gym in town?”, describe a person's journey from being out of shape to feeling incredible, all thanks to your gym's welcoming community and personalized coaching.

    • Example: “When Mark joined our fitness community, he was struggling with motivation. Now, he's lost 30 pounds and runs marathons. Our secret? A supportive environment and coaches who truly care.”


Frequently Asked Questions (FAQs)


Q: What is a "keyword" in marketing? A: A keyword is simply a word or phrase that people type into search engines like Google when they're looking for information, products, or services. For example, "best coffee maker" is a keyword.

Q: What does "SEO" mean, and why is it important? A: SEO stands for Search Engine Optimization. It's the process of making changes to your website content and technical setup so that it appears higher in search engine results. It's important because the higher you rank, the more likely people are to find your business.

Q: How do I know if my content is "transactional"? A: Transactional content focuses on helping someone make a purchase or take a specific action. If your content aims to get someone to buy, sign up, or book a service, it's transactional. If it just gives information, it's informational.

Q: What's the difference between "impressions" and "clicks"? A: An impression means your content was shown to someone, even if they didn't click on it. A click means someone actually clicked on your link and visited your website. AI Overviews can increase impressions because your summary shows up, but they can decrease clicks because people get the answer without visiting your site.


The dark reality of being an internet publisher today is facing the disruption of AI Overviews. But for businesses offering products or services, this disruption is your golden opportunity. It’s a chance to stop merely informing and start inspiring, to shift from "how-to" to "how you can achieve it with us." By focusing on underserved transactional searches, understanding your competitors' weaknesses, and building content that resonates with both Google's AI and your audience's deepest desires, you won't just survive—you'll thrive.

I hope you enjoy reading this blog post. If you want to be our next success story, have my team at Digital Marketing All do your marketing. Click here to book a call!


Content Google AI Search

12 Views

0 Comments

Write A Comment

*
*
Related Posts All Posts
08.22.2025

Why Ranking on Page One Isn’t Enough in the Age of AI Search

Startling Statistic: Google's daily searches surged from 8.5 billion to 13.7 billion in less than a year, driven by AI-powered search features. But here’s the catch: ranking on page one no longer guarantees visibility. In today’s AI search era, brands must be cited in AI-generated summaries to truly be seen. This article explores how AI search ranking is transforming search engines, why traditional SEO strategies fall short in the AI search era, and practical AI SEO strategies to position your brand as a trusted source. Join Neil Patel of NP Digital as he reveals how to win the new search game and leverage AI search ranking to skyrocket your brand’s authority and visibility. Startling Growth in AI Search: The New Reality of Search Engines The evolution of search engines into AI-powered answer machines is reshaping the digital landscape. Traditional searches have exploded in complexity and volume due to AI integration. According to Neil Patel, "Google is no longer just a list of links. It's a curated answer engine pulling from content the algorithm trusts." Consumers now ask complete questions rather than simple keywords, expecting detailed, authoritative answers right on the results page. This phenomenon has led to a dramatic surge in question-based queries, skyrocketing from 38% to 87% over eight months. Concurrently, total daily Google searches increased by over 60%, reaching approximately 13.7 billion searches per day. This massive growth creates more opportunities for brands to capture attention through the AI layers of search. Dynamic graph illustrating surging daily Google searches and question-based query growth, reflecting the new trends in AI search ranking Understanding AI Overviews and Their Impact on AI Search Ranking At the heart of AI search ranking lies the concept of AI overviews: concise summaries generated by advanced AI models that deliver quick answers drawn from trusted content sources. Contrary to popular belief, AI overviews do not dominate every search but appear selectively based on user intent. Neil Patel explains, "AI overviews are showing up exactly where intent is the highest — when people are researching, comparing, or about to make a decision." By analyzing Google's search volume across key types—informational, commercial, navigational, and transactional—we find that AI overviews show up most frequently for high-intent informational and commercial queries. Informational searches account for nearly 46% of AI overviews, while commercial queries see AI overview inclusion in 18% of cases. This selective appearance highlights AI’s strategic focus on moments where customer decisions are forming. Distribution of AI Overviews by Search Intent Search Intent Percentage of Total Searches AI Overview Presence (%) Informational ~45.9% 45.9% Commercial 14.8% 17.8% Navigational 34.6% 1.5% Transactional 8% 6.1% Advanced Web Ranking dashboard showing 57% of searches including AI overviews as of June 27, 2025 AI Mode: The Next Evolution in AI Search Ranking and Search Results How AI Mode Changes the Search Engine Landscape AI mode elevates the search experience by replacing traditional search results pages with conversational AI outputs, revolutionizing how users interact with modern AI search engines. Instead of providing a list of links, Google's AI synthesizes answers through complex multi-layered query fanout, running dozens of subsearches behind the scenes to deliver comprehensive, conversational responses. Neil Patel highlights this evolution, stating, "This isn’t about ranking anymore. It’s about becoming the source Google’s AI trusts to summarize the buying journey." In AI mode, visibility depends on semantic positioning and the AI’s trust in your brand as the go-to source for relevant, trustworthy content rather than traditional keyword rankings. Futuristic AI search interface showing multi-layered query fanout process exemplifying AI search ranking dynamics Why Traditional SEO Strategies Fall Short in AI Search Engines Traditional SEO focuses heavily on keyword rankings and link building, but these traditional SEO approaches lose relevance in the evolving AI search engine and generative engine optimization landscape. Google's AI no longer prioritizes keyword stuffing or page rank alone; it prioritizes brand authority and trustworthiness . Content must be semantically rich and trustworthy to be cited by AI-generated answers. This shift demands marketers to adapt from chasing page rankings to building brand recognition and influence throughout the AI search ecosystem. The underlying goal is now to become the trusted source Google’s AI relies on — a far different game from yesterday's SEO tactics. Marketers reviewing outdated keyword tracking charts, symbolizing why traditional SEO strategies fall short in AI search ranking The Shift from Ranking to Brand Authority in AI Search Ranking Neil Patel famously compares modern SEO to "a billboard on the freeway or a sponsor logo on a Formula 1 car," emphasizing that brand recognition and AI SEO authority now matter more than immediate clicks in AI search results. The AI search ecosystem cites trusted brands as a news anchor cites sources—providing exposure even without direct user interaction. This means investing in brand equity and visibility has become crucial to success in the new AI search ranking landscape. Building this authority ensures your brand remains front-of-mind as consumers move through the customer journey. Animated concept of brand logo appearing in an AI-generated results carousel, representing brand authority in AI search ranking How to Reverse Engineer AI Search Ranking to Get Your Brand Cited To thrive in the AI-driven search environment, brands must learn how to get cited within AI overviews and AI mode answers, optimizing their content for effective AI SEO and AI search ranking. The key is to understand where Google’s AI currently pulls information from and then build your content to compete for those spots. Neil Patel recommends leveraging tools like UberSuggest to analyze competitors' SEO pages and identify high-value topics you are missing. This reverse-engineering strategy unlocks actionable insights: Enter competitor domain in UberSuggest to view top SEO pages and backlinks. Analyze the most visited pages and the keywords responsible for driving traffic. Use the keyword gap feature to discover high-value topics your brand isn’t covering yet. Create richer, multimedia content targeting those keywords to become the AI’s trusted source. Professional marketer researching SEO competitors on a dual monitor setup, utilizing UberSuggest to enhance AI search ranking strategy As you refine your approach to AI search ranking, it's also valuable to explore how Google's evolving features—like follow-up search—can further influence customer engagement and visibility. For a deeper dive into leveraging these advancements, consider reviewing how Google’s follow-up search feature can become a strategic asset for winning customers in 2025 . Creating Content That Gets Cited in AI Search Results Producing content that ranks in AI search results goes beyond writing lengthy blog posts. Google’s AI search increasingly values a multi-format, multimedia approach that caters to different learning styles and speeds of consumption, enhancing AI search results and AI search ranking visibility. Videos, images, infographics, and diagrams enrich user experience and increase the likelihood your content will be cited. By pairing rich multimedia content with strategically chosen keywords derived from competitor gap analysis, your brand can transform from just another webpage into the authoritative voice Google AI selects to answer complex queries. It's these multi-layered content ecosystems trusted by AI that drive real long-term customer demand. Engaging multimedia content layout incorporating videos and infographics, designed to enhance AI search ranking What You'll Learn: Key Takeaways on AI Search Ranking AI search ranking demands brand citation, not just page one ranking. AI overviews and AI mode prioritize user intent and trustworthiness. Semantic positioning and multi-format content are critical for AI visibility. Tools like UberSuggest help identify keywords favored by AI. Building brand authority within AI search leads to sustainable long-term visibility. Happy team celebrating SEO visibility success with growing brand citations in AI search ranking People Also Ask: FAQs on AI Search Ranking Which AI search engine is best? Currently, Google leads as the top AI search engine with its AI-enhanced search capabilities, combining traditional Google search with AI overviews and AI mode to deliver comprehensive AI search results. Alternative engines like Bing and emerging AI-first platforms are improving but Google’s vast data and AI integrations keep it at the forefront of AI search ranking . Who is leading AI research? Tech giants like Google, OpenAI, Microsoft, and Meta dominate AI research. Google’s dedicated AI teams continuously innovate in natural language processing and search technologies, shaping the future of AI-powered search engines and setting industry standards for AI search ranking. How to rank for AI search? Ranking for AI search requires focusing on semantic relevance, brand authority, and leveraging advanced AI SEO techniques to become a trusted source in AI search engines. Creating comprehensive, multimedia-rich content optimized for user intent and leveraging tools like UberSuggest to identify keyword gaps are critical to becoming a trusted source for AI-driven summaries and answers. What is the best AI for job search? Specialized AI platforms like LinkedIn’s AI-powered job recommendations and emerging AI job search assistants offer personalized insights. While Google’s AI search helps broadly, niche AI job engines are tailored for effective job discovery aligned with career goals. Conclusion: Embracing AI Search Ranking to Future-Proof Your Brand In this new era of AI-enhanced search engines, including advanced AI search engines, the rules of search engine optimization and generative engine optimization have fundamentally changed. Ranking on page one is no longer sufficient; your brand must be cited in AI-generated results to secure visibility. Neil Patel concludes, "The smart brands realize Google's AI features aren’t taking visibility away; they’re redistributing it to sources Google trusts most." By understanding the mechanics of AI search ranking , reverse engineering trusted content sources, and creating rich, authoritative multimedia content, your brand can capture this emerging opportunity. Don’t wait for competitors to outpace you — adapt now and lead your market in the AI search revolution. If you’re ready to take your digital strategy even further, consider exploring the fundamentals of first-party data acquisition. Building a robust data foundation not only strengthens your brand’s authority in AI search but also unlocks new levels of personalization and customer insight. Contact us at Digital Marketing All and discover how to harness this powerful asset and position your brand for long-term success in the evolving digital landscape.

08.17.2025

Unlock Explosive Growth with User Generated Content Now

Did you know that a massive 92% of consumers trust user generated content more than branded content? This one fact alone has radically changed the marketing landscape and elevated brands that harness the voices of their communities. What if the secret to rapid business growth isn’t in creating more content, but in inspiring your customers to create it for you? In this comprehensive guide, you’ll discover actionable strategies, inspiring examples, and proven techniques to make user generated content (UGC) the engine of your next explosive growth phase. Whether you’re a startup, an established retailer, or an online powerhouse, these insights will help you win trust, drive conversions, and build a fiercely loyal customer base in today’s digital-first world. Did You Know? 92% of Consumers Trust User Generated Content Over Branded Content User generated content (UGC content) has flipped the script for businesses worldwide, becoming a vital part of any effective marketing strategy that leverages authentic generated content. Instead of relying solely on expensive ad campaigns and painstakingly curated product pages, brands are finding that empowering real customers to share content—in the form of reviews, social media posts, and unboxing videos—builds instant credibility. This seismic shift isn’t just a trend. When potential customers see UGC content—like authentic customer photos, honest testimonials, and viral hashtag campaigns—they see proof that your brand delivers on its promises. The ripple effect is enormous: higher engagement rates, increased trust, and a magnetic draw for new buyers. Your next social media strategy should center on giving your community the stage, not just the script. Understanding User Generated Content and Its Impact on Business Growth What is User Generated Content? Defining UGC Content User generated content (UGC) refers to any kind of media—such as images, reviews, blog posts, or videos—created and shared by people who aren’t official representatives of your brand. Unlike slick marketing content produced in-house, UGC content puts your audience in the spotlight, letting them share their personal experiences and product stories. For example, a happy customer sharing an Instagram photo wearing your product, an enthusiastic “unboxing” video on YouTube, or a heartfelt text review for a product page all count as user generated content. It is this relatability and authenticity that gives UGC content its unique power in swaying purchasing decisions, as potential customers are far more likely to believe a peer than a paid ad. Types of User Generated Content: A Comprehensive Guide There are several types of UGC that brands can engage with and leverage in their ugc strategy to boost brand awareness and social proof. The most common kind of content includes image reviews (think of a customer posting product pictures on Instagram), video unboxings (popular on TikTok and YouTube), text testimonials (shared on company Facebook pages or Google reviews), and blog contributions (guest posts detailing personal brand experiences). Social media content is easily the most prolific across social networks, including hashtag campaigns, video challenges, stories, and even memes relating to your brand. Product review videos or side-by-side comparison media content also drive value by guiding potential customers through a person’s real experience. Using a mix of these types of UGC content across various social networks grows your reach while adding authentic voices to your marketing campaign. One of the most effective forms of user generated content is the testimonial, which serves as a powerful form of social proof and can significantly influence purchasing decisions. If you want to dive deeper into how testimonials can directly boost your sales and credibility, explore the power of testimonials and their impact on social proof for actionable insights and real-world examples. The Power of UGC in Brand Loyalty and Awareness When customers see others just like them sharing content about your brand, something powerful happens: brand loyalty surges. UGC content helps potential buyers relate to and trust your brand, setting off a virtuous cycle—more engagement, more sharing, and an ever-widening base of loyal fans. UGC campaigns like customer photo contests, spotlighting fans in regular social media posts, or retweeting happy customer reviews, all help foster a sense of belonging and significantly enhance brand loyalty. This strengthens the emotional bond between your brand and its community, amplifying brand loyalty and accelerating word-of-mouth reach. Smart marketers know that each new share, review, or customer post is like a mini-endorsement, organically raising brand awareness with every view. Why User Generated Content Is a Game Changer for Your Marketing Strategy Integrating user generated content into your marketing strategy instantly gives your brand authenticity, boosts social proof, and strengthens your presence across key social networks. When your audience creates content, they organically vouch for your products, eliminating the skepticism that sometimes comes with branded ads. In fact, many product review pages highlight real customer testimonials, making them a cornerstone of the purchasing decision process. Traditional marketing campaigns often struggle to break through the noise. UGC content, however, naturally cuts through with relatable stories and visual proof, all while boosting engagement on your brand’s social media channels. As you’ll see in upcoming sections, the ripple effect of UGC extends from brand awareness to conversion rates, putting it at the heart of a winning media strategy. The Influence of UGC on Social Media and Social Proof Social media thrives on authenticity, and UGC content provides exactly that, making it a cornerstone for building social proof and expanding your social network reach. When fans share content or review your products, prospective buyers see genuine experiences—not staged commercials. This creates a multiplier effect, where audience-created social proof persuades new readers to trust your brand and ultimately buy from you. On social networks like Instagram, Facebook, and TikTok, viral trends and hashtag campaigns powered by user generated content can explode reach in days. Whether it’s a customer photo featured in your stories or a TikTok challenge showcasing your product, UGC builds trust faster than any press release ever could. Social proof is the invisible force driving both online loyalty and offline sales. Boosting Conversion Rates: UGC Content as a Performance Multiplier Seeing real buyers rave about your brand through ugc content often tips the purchasing decision in your favor, significantly improving your conversion rate and boosting conversion rates overall. When customers read glowing reviews or see relatable product unboxings on your product page, it increases their confidence and drives up the conversion rate . A recent survey found that conversion rates jump 4.6% when product pages include at least one piece of user generated content. Furthermore, UGC content doesn’t just help with the first sale; it keeps people coming back. By weaving UGC into every step of your customer journey—from ads to follow-up emails—you bolster social proof at scale. Social channels showcasing real customer stories become magnets for future buyers and powerful assets for your media strategy. How User Generated Content Fuels Brand Awareness and Trust Potential customers trust people like themselves more than they trust brands, which is why user generated content is so effective at increasing brand awareness and strengthening brand loyalty. That’s why featuring user photos, reviews, and testimonials across your site and social media channels rapidly accelerates brand awareness and builds rock-solid trust. A high-visibility UGC strategy, like running contests that prompt followers to share content, creates excitement and generates an ongoing flow of fresh, highly relatable media. Over time, this cycle of content and interaction forges an unbreakable bond between your brand and its community—transforming first-time buyers into passionate advocates who keep the word-of-mouth engine humming. Incorporating User Generated Content into Your Marketing Strategy Selecting the Right Types of UGC Content for Your Social Networks Every social network excels with certain types of ugc content, so tailoring your ugc strategy to each platform maximizes engagement and content quality . Instagram and Pinterest shine with photo-based content, while TikTok and YouTube are unbeatable for short-form and long-form video reviews. Meanwhile, Facebook remains prime for text testimonials and community stories, and your corporate blog delivers deep-dive blog contributions that establish industry authority. Choosing the best kind of content means evaluating where your customers spend time and how they like to interact. Use social listening tools to see what media channels your audience frequents, and encourage them to share content using easy branded hashtags or campaign calls-to-action. The more natural you make it for contributors to post, the richer your content pipeline becomes. Best Practices for Leveraging UGC in Social Media Campaigns To fully maximize your UGC strategy across social networks, always set clear guidelines for content submissions, prioritize authenticity, and obtain proper permissions before reposting customer content. Incentivize UGC creation by hosting contests, offering rewards, or spotlighting fan contributions—this fosters a sense of involvement and appreciation. Utilize a calendar to plan UGC-focused social campaigns and analyze the best times to post for maximum reach. When real stories become central to your media strategy, you nurture deeper connections and elevate your brand above competitors who rely solely on traditional marketing campaigns. Remember to engage, thank, and celebrate your contributors often to keep your community active and inspired. Real-World Examples of Successful User Generated Content Brands like GoPro, Starbucks, and White Cup have skyrocketed thanks to smart ugc content campaigns that drive brand loyalty and social proof. GoPro’s entire social media strategy revolves around customers uploading their action-packed adventure clips, which GoPro then features on their channels. Starbucks regularly runs hashtag campaigns, encouraging coffee lovers to post their favorite drinks for the chance to be featured, further boosting social proof and user engagement. Another compelling example: White Cup , a retail brand, amplified brand loyalty by spotlighting customer stories and photos on product pages and Instagram. Their dedicated community now eagerly creates UGC content, fueling marketing campaigns with authentic, on-brand moments that encourage new followers to join the tribe. These real-world successes show how putting your audience’s experiences front and center makes your brand unforgettable. Developing a Sustainable UGC Strategy: Step-by-Step Blueprint Setting Clear Objectives for Your UGC Content Initiative Before launching a UGC campaign, define your objectives: Are you aiming to increase brand awareness, drive conversions, or deepen brand loyalty? Laying out concrete goals helps clarify which types of UGC content to pursue, how you approach incentives, and how to measure success. Create specific KPIs—such as engagement rate, new follower count, or number of customer photos submitted—and establish benchmarks for each. Communicate these objectives across your team so everyone knows what success looks like for your UGC initiatives. A clear roadmap transforms a scattered effort into a lasting, repeatable UGC strategy. Identifying the Best Social Networks and Platforms for UGC Not all social platforms deliver the same impact for every brand. Analyze your audience demographics, product profiles, and media content trends to determine where your fans congregate. Instagram often excels for fashion and retail, TikTok for Gen Z-friendliness, and Facebook for sharing longer stories or reviews. A powerful UGC strategy involves partnering with customers on their preferred channels, tailoring your calls-to-action and contests to suit each platform’s style. Consider using analytics to refine your approach, tracking which networks yield the most UGC and focusing your resources there for bigger ROI. Encouraging and Collecting High-Quality User Generated Content High-quality UGC starts with inspiration. Develop creative, inclusive campaigns—like monthly photo contests or hashtag challenges—making it easy for anyone to participate. Offer meaningful incentives, such as product discounts, social media shout-outs, or a feature on your product page. Clearly outline your brand voice and visual style to keep submissions cohesive while retaining authenticity. Make sharing seamless by providing branded templates, story stickers, or direct upload portals on your site. The easier it is for contributors to join in, the better the UGC content you’ll receive. Legal Considerations: Rights, Permissions, and Copyright in Generated Content UGC content offers immense value, but it’s essential to safeguard both your brand and your contributors. Always obtain written permission before sharing user submissions, especially for large-scale campaigns or sponsored posts. Clearly communicate your terms for rights and usage, ensuring you have the necessary licenses to display customer content. Consult legal experts to review your UGC campaign guidelines and ensure compliance with copyright laws and platform policies. This protects your brand, builds goodwill with your community, and sets the stage for sustainable, scalable user generated content success. Measuring the ROI of User Generated Content: Tools and Metrics Key Performance Indicators to Track UGC Impact To maximize your UGC strategy, routinely track key metrics like engagement rates (likes, shares, comments), user participation numbers, and the growth of your branded hashtags. Analyzing these indicators helps reveal the real impact of user generated content on your business goals. Look beyond vanity metrics by monitoring conversions from UGC-powered product pages, average session durations, and sales tied to content-driven traffic. With careful measurement, you’ll quickly see which kind of content resonates most—and spot opportunities for even greater ROI. Conversion Rate Optimization Through UGC Content A well-executed UGC campaign can turn your product pages into conversion powerhouses by leveraging authentic user generated content to boost conversion rates. Placing real user reviews, photos, and testimonials adjacent to purchase buttons reassures shoppers and addresses objections in real-time. Studies show that the presence of UGC content can boost on-page conversion rates by up to 10% compared to standard branded copy alone. Pair your user generated content with compelling calls-to-action, like “See how others styled this” or “Read real customer experiences,” nudging potential buyers across the finish line. Continually A/B test formats and placements for the highest conversion lift. Analyzing Brand Awareness and Loyalty Metrics Measure growth in brand mentions, share-of-voice on social networks, and repeat engagement from past contributors to quantify increases in brand awareness and loyalty. Surveys, net promoter scores, and referral program participation are all valuable indicators for monitoring how effectively UGC builds connection over time. Monitor community sentiment—both quantitative and qualitative—as it can offer early insight into UGC campaign performance and opportunities to foster deeper brand loyalty . Overcoming Challenges with User Generated Content Moderation and Quality Control for UGC Content Moderating UGC is vital to safeguard your brand reputation. Proactively review submissions for inappropriate, off-brand, or low-quality entries before publication. Employ a multi-layer approach, combining automated filters on social media channels with manual checks for nuance and authenticity. Consistent moderation ensures every shared post, review, or photo enhances your brand story while protecting your audience from harmful content. Develop a clear content policy, offer feedback to contributors, and set expectations that elevate the quality of user generated content. Balancing Authenticity and Brand Consistency While the charm of UGC content lies in its authenticity, it’s important to maintain a thread of consistency with your brand’s voice and values. Craft clear guidelines around image styles, hashtags, and messaging, but leave room for the creativity that makes user generated content resonate in the first place. Offer visual and storytelling prompts to guide contributors, without stifling spontaneity. The right balance builds credibility and keeps your media strategy polished—without losing the relatability that inspires trust and engagement. Case Studies: Brands Driving Explosive Growth with User Generated Content How White Cup Leveraged UGC to Amplify Brand Loyalty White Cup, a fast-growing beverage brand, saw a dramatic rise in brand loyalty by weaving customer photos and stories into every corner of their marketing. Their monthly UGC contests, powered by branded hashtags, ignited a tidal wave of peer-generated content. Winners were celebrated on social media and product pages, which not only inspired more participation but also showcased the brand’s appreciation for its community. This approach led to measurable increases in engagement, conversion rate, and repeat purchases. By putting real customers at the heart of every marketing campaign, White Cup demonstrated that authentic UGC content can forge the kind of emotional connection no ad budget can buy. Social Proof in Action: Real Results from Leading Social Media Campaigns From #ShareaCoke to Apple’s “Shot on iPhone” galleries, the world’s most successful UGC campaigns share one trait: they invite audiences to join the brand story. Coke’s campaign encouraged drinkers to find their names on bottles and share content, flooding social networks with spontaneous, joyful photos. Apple equipped fans to show the world their creativity, multiplying social proof for new product launches. These brands not only increased their reach, but also deepened their credibility by letting customers co-create the brand narrative—fueling organic marketing like never before. What You’ll Gain by Mastering User Generated Content Boost in brand awareness and organic reach Increased social proof and consumer trust Stronger brand loyalty and advocacy Improved conversion rates and ROI Differentiation in competitive marketplaces Kind of Content Best Platform Measurable Impact Image Reviews Instagram Brand Awareness & Trust Video Unboxing TikTok Engagement & Conversions Hashtag Campaign Twitter Social Proof & Reach Text Testimonials Facebook Conversion Rate Blog Contributions Corporate Blog SEO & Authority "People trust people. User generated content bridges the gap between a brand’s promise and real experiences — and that is irreplaceable." Frequently Asked Questions on User Generated Content What do you mean by user-generated content? User-generated content is any form of media—such as photos, videos, stories, or reviews—created by everyday people instead of the brand itself. It’s authentic, relatable, and reflects real customer experiences, making it a powerful trust builder for your business. What is an UGC content example? A great UGC content example would be a customer posting a photo of themselves using your product on Instagram, or a fan sharing a video review of your product on YouTube. Text reviews on a product page or creative TikTok videos showing a challenge with your brand’s hashtag are all classic types of user generated content. How do I get UGC content? You can gather UGC by inviting customers to share content through branded hashtags, running photo or video contests, reaching out for reviews after purchases, or featuring contributors on your website and social media. Make it fun, easy, and rewarding for customers to join in! What does UGC mean on TikTok? On TikTok, UGC refers to videos, challenges, reviews, or skits created by everyday users that feature your product or brand. Brands often encourage UGC by launching hashtag challenges, where everyone can participate and share their creative takes using your product. Getting Started: Actionable Steps to Launch Your First UGC Campaign Define your objectives and ideal outcomes for UGC Identify where your audience congregates online Develop clear UGC guidelines and incentives Use branded hashtags and calls-to-action Spotlight contributors and celebrate their stories Monitor analytics to continually refine your strategy Key Insights for Implementing User Generated Content Today User generated content is pivotal for trust and authenticity in digital marketing Incorporating different types of UGC content across social networks maximizes reach Legal and moderation frameworks are essential for scalable and safe UGC strategies A data-driven approach ensures that UGC boosts conversion rates and brand loyalty Your Path to Explosive Growth Starts with User Generated Content Assess your current UGC opportunities Brainstorm campaigns aligned with your brand story Commit to nurturing an engaged community Ready to unlock the power of user generated content in your brand's journey? Start your UGC campaign and watch your community and conversions soar. What else do you want to know about user generated content? Put these user generated content strategies into practice today—let your community become your engine for explosive growth. If you’re ready to take your digital marketing to the next level, consider how user generated content fits into the broader landscape of customer experience and search visibility. By integrating UGC with advanced strategies like Search Experience Optimization (SXO), you can create seamless, trust-driven journeys that not only attract but also retain loyal customers. Discover how optimizing for both users and search engines can amplify the impact of your UGC initiatives by exploring the essentials of Search Experience Optimization for your business . Elevate your approach and unlock even greater growth by connecting authentic content with cutting-edge digital strategy. User-generated content (UGC) has become a cornerstone of modern marketing strategies, offering authenticity and fostering trust between brands and consumers. According to a report by Buffer, 81% of consumers find UGC more trustworthy than professionally created branded content or content from influencers. ( buffer.com ) This trust translates into tangible benefits, as 79% of people say UGC highly impacts their purchasing decisions. ( optinmonster.com ) Incorporating UGC into your marketing efforts not only enhances credibility but also drives engagement and conversions. For instance, advertising based on UGC can result in a 400% increase in click-through rates. ( business.com ) By leveraging content created by your customers, you can build a more authentic brand image and foster a loyal community. To effectively harness the power of UGC, it’s essential to understand its various forms and implement strategies that encourage your audience to contribute. For a comprehensive guide on utilizing user-generated content in your marketing strategy, consider reading “User-Generated Content: Why It Works and How to Use It” by Buffer. ( buffer.com ) This resource provides actionable insights and real-world examples to help you unlock the full potential of UGC.

08.04.2025

How AI Mode is Changing the Search Experience on Google

Every day, Google AI Mode leverages advanced generative AI technology to process trillions of sub-queries behind the scenes, revolutionizing how billions of users perform Google search and find information . In fact, daily Google searches have surged from 8.5 billion to an astonishing 13.7 billion — a clear sign that the search landscape is evolving fast. But what does this mean for businesses, marketers, and everyday users? This isn't just about ranking on page one anymore. It's about being recognized and cited within Google's AI-powered answers. In this article, Neil Patel of NP Digital shares critical insights into how Google AI Mode is reshaping search into a conversational research assistant and explains why understanding and optimizing for this new AI layer is essential for future SEO success. Startling Growth in Google AI Mode and Search Usage The rise of Google AI Mode, a cutting-edge AI feature within Google Search, is marked by unprecedented growth in search volumes and sophistication. As Neil Patel highlights, the daily number of Google searches has jumped dramatically—from 8.5 billion to 13.7 billion within just several months. This massive increase is driven not simply by more users going online but by users searching more frequently and more intelligently, leveraging AI features that deliver comprehensive and instant answers. Even more striking is the shift in query nature; question-based searches have skyrocketed from 38% to 87% of total searches, highlighting the impact of AI search on user behavior. Users now expect full answers directly on the results page, reflecting how Google AI Mode is making search increasingly conversational and context-rich rather than a static list of links. This dynamic growth presents a novel opportunity for brands: as consumers' intent becomes clearer through detailed AI-driven questions, businesses that engage effectively can capture attention during the crucial decision-making moment. Understanding AI Mode Versus Traditional Google Search Google AI Mode marks a revolutionary shift from traditional search paradigms by replacing the classic Google search results page with an AI-powered conversational interface. Unlike conventional search where users sift through ranked links, AI Mode synthesizes multiple micro-searches simultaneously using a technique called query fanout . Neil Patel explains, “Say you ask Google AI Mode, 'When is the best time this week to schedule an outdoor engagement photo shoot in Boston's public garden?' Although it appears as one query, the AI runs dozens of subqueries — from weather forecasts and lighting conditions to crowd times and golden hour calculations — to deliver a thoroughly researched, unified answer using advanced AI search capabilities”. This mirrors the methodology of a seasoned web surfer piecing together insights, but it happens instantaneously behind the scenes.” The key takeaway is that Google AI Mode acts less like a traditional search engine and more like a research assistant, generating synthesized, comprehensive responses that pull from sources often unseen and unlinked directly. This makes visibility more complex but more valuable than ever before. As you adapt your SEO strategies for this new AI-driven landscape, it's also crucial to understand how to secure prominent positions in evolving SERP features. Tactics for earning visibility in People Also Ask and featured snippets can complement your efforts to be cited by AI. The Impact of Google AI Mode on SEO and Brand Visibility Why Ranking on Page One is No Longer Enough Neil Patel reflects on a paradigm shift in SEO: “You can rank on page one and still lose. If your brand isn’t being cited in Google AI Mode summaries, you might as well be invisible.” This means traditional SEO tactics centered purely on rankings are insufficient. Google's AI is now curating answers from authoritative sources it trusts, and if your content isn’t included in these AI-generated overviews, your brand misses the moment when customers make decisions. What this means for marketers is profound — the battle is no longer about clicks alone. You're playing for recognition and mindshare in an AI-curated landscape where brand mention equals authority. According to Neil, “SEO has evolved from a mere conversion channel into a discovery channel akin to a billboard or a sponsor logo on a Formula 1 car—seen repeatedly and remembered, even without an immediate click.” How AI Mode Selects and Synthesizes Content The secret sauce behind Google AI Mode and its AI feature is the query fanout technique. Every user question is broken down into multiple micro-searches that fetch diverse pieces of information from various trusted content sources. The AI then synthesizes these inputs into a single, authoritative answer. However, this poses a challenge for content creators and SEOs: you don't get insight into each microsearch or its source. To be featured, your content must rank not only for primary keywords but also be semantically relevant across a network of related subtopics. Neil Patel states, “This shifts SEO from keyword stuffing to semantic positioning — meaning your brand must be recognized as a go-to authority across an entire topic's context.” Success depends on clarity, depth, and trustworthiness across related themes rather than isolated keyword focus. Leveraging AI Mode for Brand Authority and Customer Engagement The Role of Multi-format Content in AI Mode Visibility Because Google AI Mode values user engagement and preference, multi-format content plays a critical role in getting cited within AI search results. Neil Patel highlights that search overviews increasingly include videos, infographics, diagrams, and images alongside traditional text. Visuals accelerate user comprehension and consumption, making your brand more likely to be picked as a trusted source. Therefore, to optimize for AI, marketers should develop content experiences that combine clear, comprehensive writing with multimedia enrichment. Videos summarizing key points, diagrams simplifying complex data, and infographics that highlight statistics can collectively increase AI citations and brand authority. This integrated approach not only appeals to the AI’s content synthesis but also improves real user engagement and retention. Reverse Engineering Google AI Mode to Get Cited Step-by-Step Strategy to Optimize for Google AI Mode Identify competitor domains ranking in AI overviews using UberSuggest. Analyze their top SEO pages and backlink profiles. Discover keyword gaps where your site lacks presence. Develop comprehensive, multimedia-enriched content targeting these keywords. Focus on semantic relevance and brand authority rather than keyword stuffing. Neil Patel shares this practical blueprint: use competitive intelligence tools like UberSuggest to see where AI Mode trusts content. Focus on content quality over quantity by filling gaps with multimedia-rich, authoritative pages. This method ensures you become a source Google AI trusts and cites. Common Misconceptions About Google AI Mode and SEO Many marketers mistakenly believe that Google AI Mode and its AI features are reducing overall traffic and diminishing SEO's relevance. However, as Neil Patel explains, the reality is that AI redistributes visibility rather than taking it away. “The smart brands realize AI features don't eliminate opportunity; they simply change who earns it based on trust and authority.” Another misconception is that AI only benefits large, established brands. In truth, the AI's trust algorithm depends on clear, comprehensive, and multi-format content rather than brand size. Smaller companies that strategically optimize for AI Mode can leapfrog bigger competitors by demonstrating semantic depth and multimedia richness. What You'll Learn: Key Takeaways on Google AI Mode Topic Insight Search Volume Trends Daily searches increased to 13.7 billion with more question-based queries. AI Mode Functionality Synthesizes multiple micro-searches into one answer using query fanout. SEO Impact Ranking is less important than being cited in AI summaries. Content Strategy Multimedia-rich, authoritative content is favored. Brand Authority AI citations build long-term brand recognition beyond clicks. People Also Ask About Google AI Mode What is Google AI mode? How do I turn on Google's AI assistant? Is there an AI version of Google? How to use Google AI generator? Conclusion: Embracing Google AI Mode for Future SEO Success Google AI Mode is more than a new AI feature — it represents a fundamental transformation in the Google search experience. As Neil Patel of NP Digital summarizes, “The rules of SEO haven’t disappeared. They’ve evolved. Today, success requires embracing AI as an opportunity to gain trust and recognition in a search environment powered by semantic understanding and multimedia content.” By understanding query fanout, optimizing for semantic relevance, and delivering rich content experiences, brands can not only maintain but accelerate their visibility and authority. The window to become a favored AI source is still open, but it is closing quickly as more marketers awaken to this change. Those who adapt now will lead the conversation, win mindshare, and drive enduring growth in the era of generative search. If you’re ready to take your digital strategy to the next level, consider how broader shifts in Google’s ecosystem—like major algorithm updates—can create new opportunities for your business. Exploring the implications of Google’s latest spam update will help you anticipate changes, refine your approach, and stay ahead of competitors. By combining AI Mode optimization with a proactive response to search engine updates, you’ll be well-positioned to capture both immediate and long-term SEO gains. Stay curious, keep testing, and let innovation guide your path to digital growth.

Terms of Service

Privacy Policy

Core Modal Title

Sorry, no results found

You Might Find These Articles Interesting

T
Please Check Your Email
We Will Be Following Up Shortly
*
*
*