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The walls between iPhone and Android users just came down. In a move that shocked the tech world, Apple teamed up with Google Gemini to power Siri. This means when a customer asks their iPhone for a local recommendation, Siri now looks at Google’s data to find the answer. Your Google Business Profile is no longer just for Google searches. It is now the "brain" for 99% of all smartphones. If you aren't visible on Google, you don't exist to Siri.
Key Takeaways
Siri + Gemini: Apple’s Siri now uses Google’s AI to recommend local businesses.
Universal Reach: Your Google Business Profile now reaches both iPhone and Android users.
Action Over Info: Success in 2026 is about being "chosen" by AI, not just being listed.
Local Trust: AI looks for fresh reviews and photos to decide who is the "best" in town.
Why the Siri and Google Partnership Matters for Your Sales
Imagine a local homeowner named Mark. Mark wakes up to a flooded kitchen. He doesn't have time to type on a keyboard. He grabs his iPhone and says, "Siri, find the best plumber near me that is open now."
In the past, Siri might have struggled to give a perfect answer. But now, Siri uses Google Gemini. It scans Google Business Profiles instantly. It checks who has the best reviews, who updated their photos this week, and who is actually open.
Mark is the hero of this story, but your business can be the guide that saves his day. If your profile is sharp, Siri says your name. If it’s dusty and old, Siri sends Mark to your competitor down the street. Statistics show that businesses in the "Local Pack" (the top 3 spots) get 126% more traffic than those further down. With Siri now pulling from this same data, that number is set to explode.
Does Siri use Google Business Profile for local search results?
Yes. With the 2026 Apple and Google partnership, Siri uses Google Gemini AI and Google's local data to answer questions about nearby businesses. This means your Google Business Profile (GBP) is the primary source for Siri's recommendations on iPhones, reaching nearly 99% of the smartphone market.
How to Win the "AI Recommendation" War
Google uses something called AI Clustering. This means the AI looks for groups of information that prove you are an expert. It’s not just about one keyword anymore. It’s about your whole "Brand Voice."
Be the "Best" Answer: Instead of saying "We fix pipes," say "We offer 24/7 emergency plumbing so you never have to worry about a flooded home." Focus on the benefit (peace of mind) rather than just the feature (fixing pipes).
Use Social Proof: AI loves numbers. "Join the 500+ local families who trust us every year" sounds much better than "We have good reviews."
Keep it Fresh: Companies that post photos weekly see 520% more calls than those who don't. It tells the AI you are active and open for business.
“The best place to hide a dead body is page two of Google search results.” — Unknown
See How Digital Marketing All Can Drive More Traffic to Your Website
Brand Voice Strategy – Let our team help you create your brand voice to attract your ideal customer.
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Business Coaching – One on One coaching to help you through anything hindering your business.
Stop "How-To" and Start "How to Succeed"
Many business owners write guides like "How to Clean a Gutter." That’s okay, but it doesn't make a sale. Instead, write about "The Secret to a Safe Home This Winter."
When you inspire a reader with a vision of a safe, happy home, they don't just learn—they act. Decision-making content is about helping the customer say "YES" to a better version of their life. For example, a local coffee shop didn't just list their beans. They wrote about "The Best Morning Routine in Seattle." They landed a Google snippet and saw 15% more people walk through their doors in 30 days.
Frequently Asked Questions
What is Answer Engine Optimization (AEO)? AEO is the practice of making your website easy for AI like ChatGPT and Siri to read. Instead of just using keywords, you provide direct answers to questions people ask out loud.
How often should I update my Google Business Profile? You should aim for at least one new photo and one update post every week. This tells Google and Apple that your business is active and reliable.
Do I need a big budget to show up in Siri results? No. High-quality info, local keywords, and consistent reviews matter more than a big ad budget for these organic AI results. Get Found In AI will help you show up in AI results.
I hope you enjoy reading this blog post. If you want to be our next success story, have my team do your marketing. Don't let Siri send your customers to someone else. Click here to book a call!
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