Add Row 
Add 
When Lisa, a bakery owner in Chicago, checked her website traffic last summer, her heart sank. Her site, once bustling with online orders, had lost 60% of its visitors overnight. She discovered Google’s June 2025 Core Update had removed hundreds of her pages from search results. But within weeks, Lisa turned things around, boosting her traffic by 25% with a few smart changes. Want to know her secret? This article will show you how to save your site from Google’s latest changes and grow your business like never before.
Key Takeaways
Google’s June 2025 update removed low-quality or outdated pages to reward sites with strong, focused content.
Auditing your website can help you find and fix weak pages to regain traffic.
Building topical authority makes your site the go-to source in your niche, increasing rankings.
Simple changes like updating old posts and adding internal links can lead to big wins.
Acting now can turn Google’s changes into opportunities for growth.
What Is Google’s June 2025 Core Update?
Google’s search engine is like a librarian who decides which books to show readers. Every few months, Google updates its system to make sure it shows the best, most helpful websites. The June 2025 Core Update, launched on June 30, was a big one. It removed millions of pages from Google’s index (the list of websites it shows in search results). Why? Google wants to show only high-quality, trustworthy content that helps people.
For example, a French pet store owner lost 70% of his site’s pages because they were old or not related to pets. But some websites, like a fitness coach who updated her blog regularly, saw traffic increase by 20%. Google’s update rewards sites that focus on one topic and provide fresh, useful information.
Why Did Google Remove Pages?
Imagine your website as a store. If you have dusty, outdated products or items that don’t match your brand, customers might leave. Google’s update worked the same way, targeting:
Old pages: Content not updated in over two years.
Keyword stuffing: Pages crammed with repetitive words to trick Google.
Unlinked pages: Pages with no links from other parts of your site.
Thin content: Short, low-value pages that don’t help readers.
Off-topic content: Pages unrelated to your main business.
Low-quality AI content: Machine-written articles with no human touch.
Google’s goal is to show websites that are experts in their field. This is called topical authority, which means being the best source for a specific topic, like baking or plumbing. Sites that stray from their main topic or keep weak pages risk losing rankings.
“Focus on quality, not quantity. Google rewards sites that are true experts in their niche.”
– John Mueller, Google Search Advocate
How the Update Affects Your Business
If your website lost traffic, don’t worry—you can bounce back! The update hit many industries, like healthcare, finance, and e-commerce, with some sites losing 50-70% of their indexed pages. But others saw gains. A Seattle coffee shop, for example, increased foot traffic by 15% after optimizing their site for “best coffee in Seattle.” How? They focused on fresh, relevant content and clear navigation.
Here’s what the update means for you:
Lost traffic: Pages removed from Google’s index won’t appear in search results, reducing visitors.
Opportunity to grow: Updating weak pages can boost rankings and attract more customers.
Increased competition: AI Overviews (Google’s quick answers at the top of search results) now appear in 18% of searches, making it harder to get clicks unless your content stands out.
See How Digital Marketing Can Drive More Traffic to Your Website
Our team at Digital Marketing All specializes in turning Google’s challenges into opportunities. Here’s how we can help:
Brand Voice Strategy: We’ll create a unique voice to attract your ideal customers.
Market Growth Opp Research: Discover untapped traffic sources you’re missing.
Local SEO: Dominate your local market with targeted strategies.
Dominate Google: Get your business to the top of Google search results.
Competitive Link Analysis: Understand what your competitors are doing to stay ahead.
Geo-Targeting: Find customers in your desired locations.
Content Marketing: We create epic content that gets shared, earns links, and drives traffic.
Paid Media Advertising: Effective paid strategies with clear returns—you pay per result.
Blogging Services: Our blogs help you rank higher and engage readers.
Search Box Optimization: Own keywords in your local area to dominate your market.
Search Price Optimization: Control advertising costs and boost ROI by avoiding pay-per-click price wars.
Marketing Consulting: Develop tailored strategies to grow your brand and maximize impact.
Book a call today to start growing your business!
How to Save Your Site and Boost Traffic
You don’t need to be a tech genius to recover from Google’s update. Here are simple steps to take control, with examples to guide you:
1. Audit Your Content
A content audit is like cleaning your closet—you keep what’s valuable and toss what’s outdated. Use Google Search Console to check which pages are “not indexed.” Go to Indexing > Pages > Filter by ‘Not indexed’ to see problem areas.
Example: Maria, a yoga instructor, found 50 blog posts from 2021 that Google no longer showed. She updated them with new tips and photos, and within a month, her site’s traffic grew by 10%.
Action: Review your pages. If they’re old or low-value, update them with fresh info or remove them.
2. Focus on Your Niche
Google loves websites that stick to one topic. If you run a plumbing business, don’t write about gardening—it confuses Google and readers. Instead, create content hubs, which are groups of articles about your main topic, linked together.
Example: A plumber in Denver created a content hub with articles like “How to Fix a Leaky Faucet” and “Why Your Pipes Freeze.” By linking these articles, his site ranked higher for “Denver plumber,” increasing service calls by 25%.
Action: Write in-depth articles about your business and link them to each other.
3. Update Old Pages
Fresh content signals to Google that your site is active. Add new stats, examples, or customer stories to old posts. A study by HubSpot found that updating old blog posts can increase traffic by up to 106%.
Example: A pet store owner refreshed a 2022 post about “Best Puppy Food” with 2025 feeding trends. The post jumped from page 3 to page 1 on Google, driving 200 new visitors monthly.
Action: Update one old post per week with current information.
4. Add Internal Links
Internal links are like roads connecting your website’s pages. They help Google understand your site and keep visitors exploring. A Backlinko study showed that pages with strong internal linking rank 40% higher on average.
Example: A coffee shop linked their “About Us” page to blog posts about their beans. This kept visitors on the site longer, boosting rankings for “local coffee shop.”
Action: Add 2-3 links to related pages in every article.
5. Show Your Expertise
Google’s E-E-A-T principles mean your content should show you’re an expert. Include author bios, cite credible sources, and share real-world experience. For example, a dentist who added her credentials and patient reviews to her site saw a 30% increase in appointment bookings.
Action: Add an “About the Author” section and link to trusted sources like industry studies.
Real-World Success Stories
Local Bakery: Lisa’s bakery (mentioned earlier) audited her site, removed outdated recipes, and added new dessert guides. Her traffic rebounded, and online orders grew by 25% in two months.
Fitness Trainer: Mike, a personal trainer, answered “How to start a home workout?” with a blog post and a client success story. His site appeared in Google’s PAA, leading to 150 new client inquiries.
Plumber’s Victory: A Texas plumber targeted “How to unclog a drain naturally?” with a clear answer and a video. His PAA appearance increased service calls by 20%.
FAQs About Google’s June 2025 Core Update
What is a Google Core Update?
A core update is when Google changes how it ranks websites to show better, more helpful content. The June 2025 update focused on removing low-quality pages.
How do I know if my site was affected?
Check Google Search Console under Indexing > Pages > Not indexed. If you see pages listed, they were removed from Google’s index.
How can I recover from a traffic drop?
Update old or low-value pages, focus on your niche, add internal links, and show your expertise with author bios and credible sources.
Why does topical authority matter?
Topical authority means being the best source for your topic. Google ranks these sites higher because they provide deep, helpful information.
How long does recovery take?
Recovery can take 3-6 months, often after the next core update. Keep improving content for steady gains.
Take Charge of Your SEO Today
Google’s June 2025 Core Update is not a roadblock—it’s a chance to shine. Like Lisa, who turned her bakery’s traffic loss into a 25% gain, you can transform your website into a customer magnet. By auditing your content, sticking to your niche, and showing your expertise, you’ll not only recover but dominate your market. Don’t wait for the next update to act. Book a call with our team today, and let’s make your business the next SEO success story! Click here to book a call!
Write A Comment