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8 Minutes Read

Google’s Game-Changing GBP Update: Save Your Business from Suspensions and Dominate Local Search

Imagine this: You’re a small bakery owner in Austin, tweaking your Google Business Profile to reflect new weekend hours. You hit save, expecting your customers to see the update instantly. Days later, your profile is suspended—poof, gone from Google Maps. Customers can’t find you, and you’re left scrambling to figure out what went wrong. This nightmare scenario has plagued local businesses for years, but Google’s latest update is here to change the game. With a new feature that sends email notifications when your profile edits are rejected, you’re no longer flying blind. This article will show you how to use this update to keep your business visible, avoid costly suspensions, and climb to the top of local search results—starting today.

Key Takeaways

  • Fewer Suspensions: Google’s email notifications for rejected edits reduce the risk of sudden profile suspensions, keeping your business visible.

  • Enhanced Transparency: Know exactly why your edits were rejected and how to appeal, empowering you to maintain accurate information.

  • Local SEO Boost: Accurate, optimized GBP data helps you rank higher on Google Maps and attract more local customers.

  • Actionable Steps: Learn how to leverage this update to strengthen your online presence and drive leads to your business.

Why This Google Business Profile Update Matters for Your Business

Let’s break down what a Google Business Profile (GBP) is for those new to the term. Your GBP is like a digital storefront on Google Search and Maps. It displays your business name, address, phone number, hours, and more. It’s often the first thing customers see when searching for a local business like yours. According to BrightLocal, 64% of consumers use Google Business Profiles to find contact details for local businesses. But if your profile isn’t accurate or gets suspended, you’re invisible to those customers.

Google’s new update introduces email notifications when an edit to your GBP—such as changes to your business name, address, or hours—is rejected. Instead of silently rejecting changes or suspending your profile, Google now explains why the edit didn’t pass muster and offers a chance to appeal. This transparency is a game-changer for local businesses. Here’s why it matters and how you can turn it into an opportunity.

The Old Way: Suspensions and Frustration

Before this update, editing your GBP was like playing a high-stakes game of guesswork. A single change, like updating your phone number, could trigger a suspension if Google’s algorithm flagged it as suspicious. In 2024 alone, thousands of businesses faced temporary suspensions, with some losing weeks of visibility. For example, a Chicago-based coffee shop owner shared on a local SEO forum that a simple address tweak led to a three-week suspension, costing them an estimated $5,000 in lost sales. No warning, no explanation—just a vanished profile.

Suspensions don’t just hurt your wallet; they erode customer trust. If your business doesn’t appear on Google Maps, potential clients might assume you’re closed or unreliable. This update shifts the dynamic, giving you a heads-up before things spiral out of control.

The New Way: Transparency and Control

Now, when you submit an edit, Google reviews it against its guidelines to ensure accuracy. If it’s rejected, you’ll receive an email detailing the issue—maybe the address doesn’t match public records, or the category you chose isn’t specific enough. You can then fix the problem or appeal the decision. This clarity means fewer surprise suspensions and more control over your online presence.

Think of it like getting a speeding ticket with a chance to explain yourself before it goes on your record. For instance, a plumbing company in Seattle recently received a rejection notice when it tried to add a new service area. The email explained that the area was too broad, so they adjusted it to specific neighborhoods and got approved within 24 hours. No suspension, no lost leads—just a quick fix and back to business.

How to Use This Update to Skyrocket Your Local Rankings

This update isn’t just about avoiding pitfalls; it’s a springboard to dominate local search. Here’s how to turn Google’s transparency into a competitive advantage, with actionable steps to inspire you to take control of your GBP today.

Step 1: Verify and Clean Up Your Profile

First, ensure your GBP is verified. An unverified profile limits your editing capabilities and increases rejection risks. Verification proves you’re the legitimate owner, which Google rewards with trust and better rankings. According to Moz, verified profiles are 2x more likely to rank in the top three local search results.

Check your profile for accuracy. Is your business name consistent with your signage? Are your hours up to date? A 2023 study by Uberall found that 73% of consumers lose trust in businesses with inaccurate GBP information. Take action: Log into your GBP dashboard, review every field, and align them with your website and real-world details. For example, a Denver gym owner noticed their hours were outdated, fixed them, and saw a 15% increase in foot traffic within a month.

Step 2: Respond to Rejection Notices Immediately

When you receive a rejection email, don’t ignore it. Google’s notifications are your chance to correct mistakes before they harm your visibility. The email will specify the issue—perhaps your new business category doesn’t match your services, or your address lacks a suite number. Follow the instructions to resubmit or appeal.

For inspiration, consider a Miami florist who received a rejection for a phone number change. The email noted that the number didn’t match their website. They updated their site, resubmitted the edit, and not only got approved but also noticed a 10% spike in calls from Google Maps. Act fast, and you’ll keep your profile active and your customers engaged.

Step 3: Optimize Your Profile for Local SEO

Accuracy is just the start. To rank at the top of Google Maps, optimize your GBP with keyword-rich details. Choose specific categories (e.g., “Italian Restaurant” instead of “Restaurant”) and add services, photos, and posts. A 2024 Search Engine Journal report found that profiles with weekly posts rank 25% higher in local search.

For example, a San Diego pet groomer added keywords like “dog grooming” and “pet spa” to their description and services. They also posted weekly updates about new grooming packages. Within two months, they jumped from page two to the top three local results, doubling their appointment bookings. You can do this too—update your profile with relevant keywords and keep it fresh with posts.

Step 4: Monitor and Maintain Daily

Google’s update rewards proactive businesses. Set aside five minutes daily to check your GBP for pending edits or notifications. Use tools like Local Falcon or BrightLocal to track changes and get alerts for unauthorized edits. A 2025 Local Falcon study revealed that businesses monitoring their GBP daily were 40% less likely to face suspensions.

Picture this: A Nashville auto repair shop used a monitoring tool to catch a competitor’s attempt to change their hours. They rejected the edit within hours, keeping their profile intact and their customers informed. Commit to daily maintenance, and you’ll stay ahead of the curve.

See How Digital Marketing All Can Drive More Traffic to Your Website

Ready to take your local presence to the next level? Our team at Digital Marketing All specializes in transforming your online visibility into real-world results. Here’s how we can help:

  • Brand Voice Strategy: We’ll craft a unique brand voice that speaks directly to your ideal customers, building trust and loyalty.

  • Market Growth Opp Research: Discover untapped opportunities to attract more traffic and outshine your competitors.

  • Local SEO: Dominate your local market with proven strategies that drive measurable results.

  • Dominate Google: Our experts will push your business to the top of Google Search and Maps with our Near Me product.

  • Competitive Link Analysis: Understand what your competitors are doing and stay one step ahead.

  • Geo-Targeting: We’ll find and attract customers in your desired locations with precision.

  • Content Marketing: Our team creates compelling content that generates links, shares, and traffic—designed to convert.

  • Paid Media Advertising: Get clear ROI with pay-per-result strategies tailored to your goals.

  • Search Box Optimization: Own your local keywords and become the go-to choice in your area.

Book a Call: Don’t wait for suspensions to derail your business. Schedule a consultation today and let us skyrocket your local rankings.

FAQs About Google Business Profile Updates and Local SEO

Q: What is a Google Business Profile, and why is it important?
A Google Business Profile is a free tool that lets you manage how your business appears on Google Search and Maps. It’s crucial because 46% of all Google searches are for local businesses, according to HubSpot. A well-maintained GBP drives traffic and builds trust.

Q: Why do my GBP edits get rejected?
Edits may be rejected if they don’t align with Google’s guidelines, such as inaccurate addresses or mismatched business names. The new email notifications explain the issue, so you can fix and resubmit.

Q: How can I avoid GBP suspensions?
Verify your profile, keep information accurate, and respond to rejection notices promptly. Regular monitoring and adherence to Google’s guidelines reduce suspension risks.

Q: How does local SEO help my business?
Local SEO optimizes your online presence to attract nearby customers. Businesses with optimized GBPs see 7x more clicks and 3x more calls, per a 2024 BrightLocal study.

Q: Can I manage my GBP without a marketing team?
Yes, but it requires daily effort and expertise to stay competitive. Partnering with professionals ensures faster results and frees you to focus on your business.

Your Launchpad to Local Success

This Google Business Profile update is more than a small tweak—it’s your chance to take control of your online presence and turn clicks into customers. By verifying your profile, acting on rejection notices, optimizing for local SEO, and monitoring daily, you’re not just avoiding suspensions; you’re building a foundation for long-term success. Picture your business at the top of Google Maps, with customers flooding in because they trust your accurate, vibrant profile. That’s not a dream—it’s a reality you can create starting now.

Don’t let outdated information or surprise suspensions hold you back. Take the first step today: review your GBP, implement these strategies, and consider partnering with experts to amplify your results. Your competitors are already optimizing—are you ready to outrank them and dominate your local market?

I hope you enjoyed reading this blog post. If you want to be our next success story, have my team do your marketing for you. Click here to book a call!


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09.06.2025

How Do I Set Up a Google Business Profile? Quick Steps Inside

Did you know that businesses with fully completed Google Business Profiles are twice as likely to gain customer trust? When customers search for your business online, their very first impression comes from your presence on Google Search and Google Maps. Without a visible and up-to-date Profile on Google, potential customers might choose your competitors — even if your services are better!Key Takeaways for How Do I Set Up a Google Business Profile?A Google Business Profile increases your visibility and trust.Verification is essential for full access and credibility.Complete, accurate information enhances search ranking.Opening Insights: Why Setting Up Your Google Business Profile MattersA Google Business Profile allows your company to shine in local online searches, helping potential customers easily find your address, hours, phone number, and business type. Whether you run a storefront, a service business, or manage multiple locations, creating and optimizing a Business Profile puts essential business information in front of your audience. As local SEO is increasingly important for businesses both big and small, your profile isn’t just an online listing – it’s a direct connection to potential customers.Studies show that local searches drive real results: nearly 76% of people who search for something nearby visit a business within a day. By taking ownership of your Google My Business presence, you control the story customers see. Detailed and accurate information about your business — including service area, business category, and contact info — supports higher placement in local search results, making you stand out and earn more clicks. The sooner you set up and verify your Google Business Profile, the faster you’ll benefit from increased visibility and customer trust."According to Google, businesses with complete profiles are twice as likely to earn customer trust. Ignoring your presence means leaving customers to find your competitors instead."What You'll Learn About Setting Up a Google Business ProfileStep-by-step instructions for creating a Google Business ProfileHow to add business information, hours, and photosThe importance of verifying your businessOptimizing your Google Business Profile for search resultsUnderstanding Google Business Profiles: Definitions and BenefitsWhat Is a Google Business Profile?A Google Business Profile is a free tool that lets business owners manage how their company appears across Google Search and Google Maps. It's more than just a listing; it's your digital storefront. You can display your business name, address, phone number, business hours, website, business category, and even post updates — all in one easy-to-find place. When you set up a Google Business profile, you help ensure potential customers can visit, call, or learn more about your business directly from search results. Having this profile is essential for any local SEO strategy in today's competitive marketplace, and it can be your most valuable free asset for connecting with your community.By taking control of your Profile on Google, you make sure the information about your business is accurate and up-to-date. Customers searching for your business type or related services will see your profile, your Google Maps pin, and real-time details you provide. This not only helps with basic awareness but also builds credibility — something every local business needs in their toolkit, whether they serve walk-in traffic or offer services across town.Benefits of a Google Business Profile for Your BusinessSetting up your Google Business Profile offers many advantages. It increases your business’s chances of being found in local and “near me” searches – a big win for brick-and-mortar shops, restaurants, or even service businesses like plumbers or salons. Customers can leave reviews, helping you build your online reputation and attract more potential customers. Positive ratings and responses to feedback encourage trust and help improve your search engine visibility.Pro tip: With regular updates and quality content (like photos, posts, and service information), you can increase engagement and drive more people to take action — whether that’s visiting your location, making a call, or booking a service. The Google Business Profile platform is built to support continual optimization. This means the more information you provide, the better your chances of appearing in top local search results, surpassing competitors who may not keep their profiles as updated.Step 1: Create a Google AccountWhy You Need a Google Account to Create a Google Business ProfileTo create a Google Business Profile, you must first create a Google account, which serves as your gateway to managing your business presence online and accessing Google My Business tools. This acts as your access key to all of Google’s free tools, including Google My Business. It protects your business profile, ensures you're the verified owner, and lets you manage multiple locations or service areas if needed. Without a Google account, you can't claim or verify your company on Google Maps or in search results, and potential customers may see outdated or incorrect information.Having a Google account also allows you to respond to customer reviews, post updates, and adjust your information any time your business changes address, phone number, or business hours. This keeps your digital presence flexible and accurate, boosting both your local SEO and your customers’ trust. If you already use Gmail or YouTube, you probably have a Google account. If not, setting one up is simple and free.How to Set Up a Google AccountHead to accounts.google.com/signup. Fill in your basic details — name, email, password, and recovery options. Remember to use a professional email aligned with your business name when possible. Once your Google account is active, you’ll use this login for all steps that follow — from claiming your business profile to managing reviews and updates. If you run multiple businesses, you can even create extra Google accounts for each, ensuring every profile remains secure and organized. This initial step unlocks the tools you need to add your business and continue with the setup process below.Step 2: Add Your Business to GoogleHow Do I Set Up a Google Business Profile? Starting the ProcessOnce your Google account is ready, visit the Google Business Profile website to add your business, add your business information, and start optimizing your profile for better local search results. Click “Manage now” to begin. You’ll first need to add your business name exactly as it appears offline. Consistency here matters for local SEO and search engine trust. Next, you’ll be prompted to select your business category – for example, “Coffee shop,” “Lawyer,” or “Auto repair.” This choice helps Google show your profile to people who search for those services in your area.Entering correct details is important for accuracy. If you find that your business already appears on Google Maps, you can claim and update it instead of creating a duplicate. Click through, follow the steps, and you’ll be one step closer to increasing your visibility in local searches. Businesses with clear, precise categories and names rank higher in relevant search results — making this step critical for new or established brands.Visit the Google Business Profile websiteEnter your business nameSelect your business categoryStep 3: Input Essential Business InformationBusiness Address and Service AreaIt’s critical to add your exact business address and clearly define your service area to maximize local search visibility and improve your Google Business Profile's reach. If you run a storefront, use the mailing address where customers can visit. For service businesses (like plumbers or cleaners), you can specify a broad service area but you don’t need to display a physical storefront address. Clearly defining this information helps Google and customers find you. Accuracy here affects your Google Maps listing and how customers discover you in app-based or local search results.For multi-location companies, repeat the process for each location. Select “Yes” if customers come to your physical store, or “No” if you travel to their location. This distinction optimizes your appearance in searches for “near me” or location-based needs, making it easier for those nearby to find and contact you.Service Areas: Reaching Multiple LocationsIf your business caters to customers across several neighborhoods or cities, use the “service area” feature. Input zip codes, cities, or radius-based regions you cover. This expands your profile’s reach in targeted Google searches for your business type and increases visibility for potential customers outside your main location. Updating your service area makes your profile relevant for a wider audience and ensures you don’t miss out on local clients searching for help nearby.Businesses like electricians, delivery companies, and caterers often benefit from this option, since their work isn't limited to one single address. Be honest about where you serve to avoid confusion, boost rankings in the right service areas, and connect with customers who need your offerings.Phone Number and Website DetailsAdding a reliable phone number and website URL to your Google Business Profile is essential for converting online traffic into real inquiries or sales, boosting your profile's effectiveness. Make sure the phone number you list is accurate, in service, and preferably dedicated to your business. This way, calls from searchers go straight to you. If you have a business website, enter the complete address (avoid typos!) so potential customers can easily click through for more details or to make an order.Remember: the phone number and website info you provide on your Google Business Profile should match other online listings to build strong search engine trust and improve your local SEO rankings. Inconsistent information can lower your placement in search results, so double-check every field as you add your business information to Google.Business Hours: Setting Accurate AvailabilityListing your regular business hours on your Google Business Profile helps customers know exactly when they can visit, call, or expect a service, enhancing your local SEO and customer trust. Be as accurate and specific as possible, including weekends and holidays if your hours differ. Updating your profile if your schedule changes (such as on special occasions) reduces frustration and missed opportunities.Google rewards profiles with up-to-date hours, showing them more often for searches like “open now” or “best [business type] open today.” You can always adjust hours later using your Google Business dashboard. Accurate times earn trust and keep customers coming back.Business Description: Crafting an Effective Profile on GoogleYour business description is your chance to stand out. Use this space (up to 750 characters) to explain what makes your business special, highlighting your expertise, experience, and the solutions you offer. Mention your top services and the areas you serve, but avoid overloading with keywords as Google prioritizes helpful, readable descriptions.A great description tells potential customers why they should choose you over competitors. Keep it simple, honest, and welcoming. For best results, refresh your description every few months to highlight new offerings or events that might interest people searching in your area.FieldExampleImportanceBusiness NameSunny CaféHelps customers and search engines identify youAddress / Service Area123 Main St, Portland, ME / Portland & South PortlandEnsures you show up for the right local searchesBusiness CategoryCoffee ShopGets your profile in front of the right audiencePhone Number(207) 123-4567Lets potential customers reach you easilyWebsitewww.sunnycafe.comDrives traffic to more information about your businessBusiness HoursMon–Fri 8am–5pmInforms searchers when you’re open or closedBusiness DescriptionFriendly, local coffee shop serving house-roasted coffee & pastries.Sets you apart and highlights what you do bestVideo tutorial: Filling out business information on your Google Business ProfileStep 4: Add Photos to Your Google Business ProfileTypes of Photos to AddHigh-quality photos help your Google Business Profile look inviting and trustworthy, encouraging more customer engagement and improving your profile on Google. Google recommends adding a storefront image so people recognize your location when they arrive. Include photos of your staff in action, products or services you offer, and any unique parts of your interior or exterior. For service businesses, add photos of your team delivering services or customer results to showcase your expertise. The more authentic and current your pictures, the better you’ll connect with customers online.Regularly update your photo gallery to show seasonal changes, new offerings, or recent renovations. This ongoing attention not only improves your profile on Google but also signals to Google’s algorithm that your business is active — a huge plus for local SEO rankings.Tips for Choosing Effective PhotosHigh-quality storefront imageStaff in actionProduct shotsService delivery in progressPhotos added to your Google Business Profile should be well-lit, clear, and represent your business accurately to attract more customers. Avoid using stock images; real photos create trust and show customers a true view of your business. If possible, use a professional camera or smartphone and update images at least once each season, especially after a renovation or expansion.Lastly, follow Google’s guidelines for image sizes and types, which promotes the best display on all devices, from phones to desktop computers. Exceptional photos can prompt more views, clicks, and calls from potential customers searching for your business category or services in your area.Step 5: Verify Your Google Business ProfileHow to Verify Your Business on GoogleTo unlock all the features of your Google Business Profile, you’ll need to verify ownership. This usually involves Google mailing a postcard with a verification code to your business address. Sometimes, depending on your category and information, they may offer phone, email, or instant verification. Follow the instructions in your profile dashboard for the fastest method.Verifying your business protects your Google Business Profile and proves to Google — and your customers — that you’re the legitimate owner, unlocking full access to profile management. Only after verification can you respond to reviews, update business hours, or see analytics about how customers find you in Google Search or Maps.Troubleshooting Common Verification IssuesSometimes, the verification process can hit snags. If you don’t receive your postcard or email within two weeks, check your account for mistakes in your address or service area. Be sure your business name and mailing details match your local signage and website exactly. If problems continue, use Google’s support options – they can help speed up or troubleshoot the process.If your business moves or changes ownership, you’ll need to complete the verification process again. Keeping your verified status current ensures you maintain control over your profile, access all management features, and keep your business information protected from unauthorized edits.Step 6: Optimize Your Google Business Profile for Better VisibilityOptimizing Business Description and Business CategoryOnce verified, focus on updating and polishing your business description and category. Use language customers might type into Google — like your business type, signature service, and neighborhoods you cover. The business category should stay current with what your company actually does. If your offerings expand, add a secondary category (such as “Coffee shop” and “Bakery”).A well-optimized profile brings your listing higher in local search results and allows searchers to find you based on services, reviews, or timely updates. Google’s system loves fresh content: so posting photos, updates, and responding to reviews weekly keeps your business visible and relevant.Managing Reviews and Updating Business InformationReviews play a big role in local SEO — and your business reputation. Always thank customers for positive reviews, and address concerns from any negative ones respectfully and promptly. This shows new customers that you care and pays off in more 5-star ratings over time. Update your business hours, contact details, and service area regularly, especially if your offerings shift with seasons or holidays.Timely responses and profile updates boost trust and favor your listing in Google Search results. Google prefers “active” profiles, rewarding them with more impressions and clicks from potential customers looking for your business type or service areas.How Google Search and Google My Business Work TogetherWhen people type your business name or service into Google, your Google Business Profile appears alongside results, giving you prime frontline exposure. The stronger and more complete your profile, the more likely it is to appear in Maps, “3-Pack” results, and answer direct local searches (“plumber near me,” “best coffee shop downtown,” etc.). For businesses managing multiple locations or teams, Google My Business offers tools to control each profile on Google efficiently.Pro tip: Consistency in your contact information and ongoing engagement — like updating photos and posting business news — further helps your local online presence.Video guide: Tips to optimize your Google Business Profile listingsMaintaining and Updating Your Google Business ProfileEditing Business Hours, Service Areas, and Contact InfoBusiness details change — and your Google Business Profile should reflect updates in real time. Use your dashboard to edit business hours if you change schedules, add new service areas, or update your phone number and website details. This keeps your listing accurate, helping both Google and customers trust the info they find.With every update, you also inform Google’s algorithm that your business is still active — a key trust signal for ranking in local searches and Google Maps. Schedule a review of your listing at least once a quarter, or whenever you roll out new products, relocate, or change your service area.Responding to Reviews and Customer QuestionsResponding to reviews isn’t just good customer service — it’s a proven way to boost your visibility and reputation in Google’s eyes. Answer every question your customers post, thank them for positive feedback, and resolve issues quickly and politely. Engaged business owners get more glowing reviews, which help lift their profiles higher in search.You can use the Q&A feature to address frequent queries about your business hours, service area, or available products. Proactive engagement shows visitors you’re reliable and attentive, a quality Google rewards with preferred listing positions for relevant business categories.Checklist: Steps to Set Up Your Google Business ProfileCreate a Google accountAdd your business informationEnter service area and business hoursAdd photosVerify your business profileOptimize your listingPeople Also Ask: Common Questions About Google Business ProfilesHow do I create a Google profile for my business?Creating a Google profile for your business involves registering a Google account, visiting the Google Business Profile site, adding your business information, and verifying ownership.Is it free to create a Business Profile on Google?Yes, setting up a Google Business Profile is completely free. You pay nothing to create or manage your profile.Do you need an LLC to have a Google business page?You do not need to have an LLC. Any legitimate business can create a profile, whether sole proprietor, partnership, LLC, or corporation.What are the requirements for a Google Business Profile?You must have a physical business location or service area, a verified Google account, and accurate business information. Google may require additional verification steps depending on your industry.Frequently Asked Questions (FAQs) About How Do I Set Up a Google Business Profile?Can multiple people manage one Google Business Profile?What if my business changes location?How often should I update my business information?Is Google My Business the same as Google Business Profile?Expert Quotes on the Power of Google Business Profiles"Optimizing your Google Business Profile can significantly boost your visibility on local search. It's one of the most cost-effective marketing tools available to small businesses today." – Local SEO SpecialistConclusion: Take the Next Step in Growing with Google Business ProfileStart Setting Up Your Google Business Profile TodayDon’t wait — setting up your Google Business Profile is the best step you can take for more visibility and business growth in your community!Need Help?Call us at 207-710-1449 or email us at info@digitalmarketingall.org for expert assistance with your Google Business Profile.Ready to elevate your entire digital strategy beyond just your Google Business Profile? Understanding how search engines interpret and rank your content can unlock even greater visibility and authority for your business. Dive into the essentials of semantic SEO and the art of content relevance to discover how advanced optimization techniques can help you connect with your ideal audience. By mastering both local and semantic SEO, you’ll be equipped to build a robust online presence that stands out in today’s competitive landscape. Take the next step and transform your approach to digital marketing with deeper, smarter strategies.

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