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Buckle up, because we've got some big news that's shaking up the email world. Whether you're into cold emailing or running a newsletter, this update from Google is a game-changer.
The Scoop on Gmail's Latest Update
So, here's the deal: Google just rolled out an update that might make your emails look like they're wearing a "suspicious" hat. ?️♀️
What's New?
- There's now a shiny new button at the top of emails that says something like, "Hmm, this might not be safe. Wanna mark it as spam?"
- This makes it super easy for people to flag your emails as spam (yikes!)
- Remember: The number of times you get marked as spam is like the royal flush of email marketing – it's the biggest factor in whether your emails actually reach people's inboxes.
What This Means for You
- Say goodbye to open rate tracking: Those sneaky little pixels we used to track opens? They're out.
- Simplify your signature: Time to retire that fancy image in your email signature.
- Embrace the plain text life: Keep it simple, silly!
This applies to everything – cold emails, newsletters, you name it. Whatever email tool you're using (Instantly, Smartlead, Go High Level), it's time to hit the brakes on open rate tracking.
The Action Plan ?
- Disable open rate tracking ASAP: Seriously, do it now. We're already seeing open rates plummet.
- Focus on new metrics: Reply rates and bounce rates are your new best friends.
- Use tools like Glockapps: Keep an eye on your domain and email health.
- Double down on best practices: It's more important than ever to play by the rules.
Quick Tips for Email Success
- Set up those DNS records properly (it's like flossing – boring but important)
- Warm up new email accounts for 3 weeks (Instantly can help with this)
- Slow your roll: Send fewer emails per account each day
- Keep it plain and simple: No fancy HTML, just good ol' text
- Get personal: Use tools like Clay to make each email unique
Remember, we're all in this together. Stay smart, stay adaptable, and keep those emails flowing!
Happy emailing! ?
