How to Write a Business Description that Gets Customers

Is your business description making the grade? Or failing to win your new customers?

A good business description does more than just describe your business. It quickly shares what you do and what makes your business special. It's what can help you stand out from competitors and create a connection with customers.

But how exactly can you accurately convey all you need to about your business in just a few hundred characters? In this guide, we're sharing:

• Simple steps to write your business description

• How to translate that description across social and review sites

• Customizable business description templates

• Compelling words to include in your description

With our simple steps and helpful resources, you'll be ready to craft a business description that connects with customers and makes them want to choose you!

Key Takeaways

• A business description should be concise, clear, and highlight what makes your business unique

• Use compelling words and focus on the benefits you offer customers

• Ensure your description is consistent across all platforms, including social media and review sites

• Customize templates to create a description that resonates with your target audience

Steps to Write Your Business Description

1. Identify your unique selling proposition (USP): What sets your business apart from competitors? Focus on the benefits you offer customers.

2. Know your target audience: Understanding your ideal customer helps you craft a description that speaks directly to their needs and preferences.

3. Keep it concise: Aim for a description between 100-200 characters. Get to the point quickly and make every word count.

4. Use compelling words: Choose words that evoke emotion and create a connection with your audience. Examples include: innovative, premium, exclusive, cutting-edge, and customer-focused.

5. Incorporate keywords: Strategically include relevant keywords to improve your visibility in search results and help customers find you more easily.

6. Highlight your expertise: Showcase your expertise or any awards or recognitions to build trust and credibility with potential customers.

Translate Your Description Across Platforms

Consistency is key when it comes to your business description. Ensure your messaging is cohesive across all platforms, including:

• Your website

• Social media profiles (Facebook, Instagram, Twitter, LinkedIn)

• Review sites (Yelp, Google My Business)

• Business directories

While you may need to adjust the length of your description to fit different platform requirements, the core messaging should remain the same.

Customizable Business Description Templates

Use these templates as a starting point and customize them to fit your unique business:

1. [Business Name] is a [industry/niche] company that offers [product/service] to help [target audience] [benefit].

2. At [Business Name], we're passionate about [unique selling proposition]. Our [product/service] is designed to [benefit] for [target audience].

3. With [years in business] years of experience, [Business Name] is your go-to source for [product/service]. We pride ourselves on [unique selling proposition] to help [target audience] [benefit].

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FAQ

1. How long should a business description be? Aim for a description between 100-200 characters. Keep it concise while still conveying the essential information about your business.

2. What should I include in my business description? Focus on your unique selling proposition, target audience, and the benefits you offer. Use compelling words and incorporate relevant keywords.

3. Why is consistency important for my business description? Consistent messaging across all platforms helps build brand recognition and trust with potential customers. It ensures your audience receives the same key information about your business no matter where they find you.

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