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When Jessica, a busy mom, saw a fun video on TikTok about a toy car that cleans floors, she was hooked. Her kids would love it, and her hardwood floors needed help. She searched Google, found reviews, and bought it on Amazon. That one purchase took her from TikTok to Google to Amazon. Imagine if your business were there at every step, guiding her to buy from you. That’s the power of customer journey marketing—a strategy that puts your business where customers are looking. Let’s explore how you can make this happen and turn curious clicks into loyal customers.
Key Takeaways
Be Everywhere: Show up on social media, Google, ads, and marketplaces to catch customers at every step.
Inspire Action: Use stories and emotional connections to make customers want to buy from you.
Track the Journey: Understand where your customers find you to focus your efforts.
Boost Visibility: Use simple tools like SEO and social media to dominate your market.
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Drive Leads: A strong strategy turns interest into action, like booking a call with your team.
What Is Customer Journey Marketing?
Customer journey marketing is about being there when customers discover, research, and buy something. Think of it like leaving breadcrumbs for someone to find your store. Today, customers interact with businesses in many places—social media, Google searches, ads, or even AI tools like ChatGPT. On average, a customer needs 11.1 touchpoints (interactions with your brand) before buying, according to a 2023 study by Forrester Research. Each touchpoint is a chance to win them over.
For example, let’s say Mike wants a new coffee maker. He sees a Facebook ad, searches Google for reviews, and buys from a website. If your coffee shop was in that ad, on Google, and had a great website, Mike might buy from you instead. Being in the right places at the right times is key.
Why Multi-Channel Marketing Matters
Multi-channel marketing means using different platforms—like social media, Google, and ads—to reach customers. It’s like fishing with multiple nets instead of just one. A 2024 HubSpot report found that businesses using multi-channel marketing see 24% higher revenue than those sticking to one platform. Why? Because customers move fast, and you need to keep up.
Imagine Lisa, a dog owner, looking for pet food. She scrolls Instagram, sees a cute puppy video from a pet store, and clicks a link to their blog. Later, she searches Google for “best puppy food” and finds the same store’s website. She buys because she trusts them after seeing them twice. That’s multi-channel marketing at work.
“The goal is to be where your customers are, not where you think they should be.” – Seth Godin
How to Shine at Every Touchpoint
You don’t need to be a marketing expert to make this work. Here are simple ways to show up and inspire action:
Social Media: Share fun, relatable content. A bakery could post a video of a grandma baking cookies, making viewers hungry. In 2024, 59% of consumers said social media influenced their purchases (Sprout Social).
Google Search: Use search engine optimization (SEO) to appear when people search for what you offer. For example, a plumber could write a blog answering “how to fix a leaky faucet fast” to rank high on Google.
Ads: Run targeted ads on Google or Facebook. A fitness coach could advertise “Join our 30-day challenge!” to attract new clients. Ads with clear calls-to-action get 30% more clicks, per Google Ads data.
Marketplaces: Sell on Amazon or Etsy to reach shoppers already browsing. A handmade jewelry shop saw a 40% sales boost after listing on Etsy (Shopify, 2023).
AI Tools: Optimize your website for AI tools like Perplexity by answering questions clearly. For example, a dentist could write “Why visit the dentist every 6 months?” to appear in AI search results.
A Real Success Story
Take Tom, a local landscaper in Austin. He used to rely on word-of-mouth but wasn’t getting enough clients. He started posting lawn care tips on Instagram, optimized his website for “Austin landscaping services,” and ran Google ads. Within two months, his website traffic grew by 35%, and he booked 15 new clients. By being everywhere his customers were, Tom turned curiosity into cash.
See How Digital Marketing Can Drive More Traffic to Your Website
Our team at Digital Marketing All can help you master the customer journey. Here’s how we can make your business stand out:
Brand Voice Strategy: We’ll create a unique voice to attract your ideal customers.
Market Growth Opp Research: Discover new ways to reach customers you’re missing.
Local SEO: Dominate your local market with targeted SEO strategies.
Dominate Google: Get your business to the top of Google search results.
Competitive Link Analysis: See what your competitors are doing and do it better.
Geo-Targeting: Find customers in your desired locations.
Content Marketing: Our team creates engaging content to attract traffic and build links.
Paid Media Advertising: Get clear ROI with pay-per-result ads.
Blogging Services: We’ll write blogs that help you rank high and engage readers.
Search Box Optimization: Own keywords in your local area to dominate your market.
Search Price Optimization: Control advertising costs for higher ROI.
Marketing Consulting: Develop tailored strategies to grow your brand and maximize impact.
Book a Call: Ready to skyrocket your sales? Schedule a call with us today!
FAQs About Customer Journey Marketing
What are customer journey touchpoints?
Touchpoints are places where customers interact with your business, like social media, your website, or ads. For example, a customer might see your Instagram post, visit your website, and then buy your product.
How do I track my customer journey?
Use tools like Google Analytics to see where visitors come from (e.g., social media, Google). Track clicks, visits, and purchases to understand what works. For example, a café might notice most customers find it via Google reviews.
Why is multi-channel marketing important?
It increases your chances of being seen. Customers use many platforms, so being on Google, social media, and ads helps you reach them. Businesses using multi-channel marketing see 24% more revenue (HubSpot, 2024).
How can I improve my customer journey?
Be consistent, use clear messaging, and show up where your customers are. For example, a pet store could post puppy care tips on TikTok and answer “best puppy food” on their blog to build trust.
What’s the best way to start multi-channel marketing?
Start small: create a social media post, optimize one blog for Google, and run a targeted ad. Test what works, then grow. A yoga studio might start with a “beginner yoga tips” blog and a Facebook ad.
Your business is like a treasure map, and your customers are explorers. Every touchpoint—social media, Google, ads—is a clue leading them to you. Don’t let them get lost. By showing up where they’re looking, telling stories that spark excitement, and making it easy to say “yes,” you can turn curious clicks into loyal customers.
Ready to make your business the treasure they find? Click here to book a call with our team and start your success story today!
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