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If you try to shout at people on Reddit, they will shout back. Or worse, they will kick you out. Most business owners treat social media like a megaphone. They post a link, wait for money, and get upset when nothing happens. Reddit is different. It is not a place to "blast" your message. It is a place to join a giant, never-ending conversation. If you show up with the right heart, you can earn trust that lasts forever. You can become the go-to expert for thousands of people who are ready to buy.
Key Takeaways
Be a person, not a logo: Redditors hate ads but love experts.
Value first, links later: Answer ten questions before you ever mention your website.
Rules matter: Every group (subreddit) has its own laws. Follow them or get banned.
SEO Goldmine: Reddit threads show up at the top of Google. Being helpful there helps you rank everywhere.
How do I use Reddit to grow my business without getting banned?
To market on Reddit safely, you must follow the "90/10 rule." This means 90% of your posts should be helpful comments or advice with no links. Only 10% should mention your business. Always read the "Sidebar" rules of a community before posting. Transparency and honesty are your best tools.
The Story of the Helpful Plumber
Imagine a plumber named Mike. Mike joined a group for new homeowners. He didn't post "Hire me for $50 off!" Instead, he looked for people asking about leaky sinks. He wrote long, clear steps on how to fix a pipe using tools from a local store. He did this for months.
One day, someone asked, "Who is the best plumber in town for a big job?" Five different people tagged Mike. He didn't even have to ask. He became the hero of that community. Because he gave away his knowledge for free, he earned more paying work than any paid ad could ever buy. You are the hero of your niche. When you share what you know, you stop chasing customers and start attracting them.
"Reddit is a conversation, not a billboard. If you wouldn't say it to a friend at dinner, don't post it on Reddit." — Anonymous Marketing Expert
Why Reddit is Your Secret SEO Weapon
Google loves Reddit. Have you noticed that when you search for a review, a Reddit link is usually in the top three spots? Google trusts real people more than corporate websites.
When you participate in a thread about your industry, you aren't just talking to the person who asked the question. You are talking to the thousands of people who will find that thread on Google for years to come. Even AI engines like ChatGPT and Gemini use Reddit to learn what people actually think. If your brand is mentioned positively on Reddit, AI is more likely to recommend you.
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Master the "Crawl, Walk, Run" Method
1. The Crawl (Listen)
Don't post yet. Spend a week reading. Find the subreddits where your customers hide. If you sell dog food, go to r/puppy101. See what people complain about. Do they hate the price? The ingredients? Use this as free market research.
2. The Walk (Help)
Start commenting. When someone asks a question, give a "mini-guide." Use bullet points. Keep it simple.
Example: If you are a fitness coach, don't say "Buy my plan." Say "I've found that doing 5 minutes of stretching before bed helps my clients sleep 20% better. Here is the stretch I use..."
3. The Run (Lead)
Once you have "Karma" (Reddit's version of points for being good), you can do an AMA (Ask Me Anything). This is where you tell the community who you are and let them grill you.
Title Example: "I've helped 500 small businesses fix their SEO. Ask me anything about Google!"
This builds massive authority. People will see you as a leader, not a salesman.
Frequently Asked Questions
What is a Subreddit? A subreddit is a smaller community inside Reddit focused on one topic. Think of Reddit as a big city and subreddits as the different clubs or shops inside it.
How do I get Karma? You get Karma when people "Upvote" your posts or comments. It shows the community that you are a helpful member and not a bot or a spammer.
Are Reddit Ads worth it? Yes, if you target the right group. Unlike Facebook, you can put your ad exactly where people are talking about your specific product.
Success on Reddit isn't about having the biggest budget. It’s about having the biggest heart for your community. When you stop trying to "take" and start trying to "give," the internet rewards you with more traffic than you can handle. Are you ready to be the expert your customers are looking for?
I hope you enjoy reading this blog post. If you want to be our next success story, have my team do your marketing. Click here to book a call!
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