SEO Gets You Seen. Digital PR Gets You Remembered — The Secret to Building a Brand People Can’t Forget

Every business wants visibility. But visibility alone isn’t enough anymore. Think of SEO like waving at people on a busy street — it helps them notice you. Digital PR, on the other hand, is what makes them stop, remember your name, and tell others about you. In 2025, when Google’s AI evaluates not just what you say but what others say about you, digital PR is the credibility engine every business needs to thrive.

Key Takeaways

• Digital PR goes beyond backlinks — it builds trust, authority, and long-term visibility.

• Combining SEO and Digital PR amplifies your brand’s organic reach and credibility.

• Mentions are now as powerful as links in Google’s AI era.

• Real-world storytelling and data-led campaigns make your brand memorable.

• Local and national PR coverage drives both reputation and search visibility.

What Is Digital PR?

Digital PR (Digital Public Relations) uses online strategies — like press releases, influencer outreach, thought leadership, and viral storytelling — to increase your brand’s awareness and build authority. Unlike traditional PR that focuses on print mentions, digital PR boosts your online footprint through earned media, backlinks, and brand reputation across digital channels.​

It’s not just about appearing in articles — it’s about owning your story across the web. Think of it as reputation engineering through online influence.

Why Digital PR Matters More Than Ever

In 2025, Google’s AI-powered search models like Gemini and MUM evaluate your total web reputation, not just your keywords. That’s where digital PR shines. When high-authority websites mention your brand, AI recognizes trust and expertise. According to FATJOE, brand mentions are now just as influential as backlinks to Google’s understanding of authority.​

Imagine your brand being featured in an online magazine or mentioned by an influencer in your niche — each mention tells Google, “This business is credible.” That credibility fuels both visibility and conversions.

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.” — Richard Branson

SEO Gets You Seen — Digital PR Gets You Remembered

SEO helps you rank high. Digital PR makes people care when they find you. Together, they’re unstoppable.​

• SEO’s Role: Optimizes your site for search engines, targeting the right audiences.

• Digital PR’s Role: Puts your brand on credible platforms so both Google’s AI and humans trust you more.

Consider a case from Thrive Agency : a mobile app firm combined SEO with digital PR and earned 653 new domain links and 21 million online views. That exposure boosted not only traffic but also perception — people didn’t just find them; they believed in them.​

The Strategy: Using Digital PR to Boost SEO

Here’s how businesses can use digital PR effectively:

1. Create Newsworthy Stories: Don’t just publish — pitch. Use data or customer wins to create narratives journalists want to share.

2. Leverage Surveys and Case Studies: BuzzStream found brands like MattressNerd increased authority by using survey data to create viral media stories.​

3. Earn High-Quality Links: Digital PR campaigns often lead to backlinks from reputable publications, boosting domain authority.

4. Build Local Presence: For service-based companies, connect with local news outlets and directories for coverage.

5. Pitch Industry Thought Leadership: Offer quotes or insights to industry news sites or podcasts.

6. Monitor Mentions and Reviews: Engage where your brand is mentioned to amplify its reach.

See How Digital Marketing All Can Drive More Traffic to Your Web Site

• Brand Voice Strategy – Let our team help you create your brand voice to attract your ideal customer.

• Local SEO - unlock more SEO traffic. See real results. Dominate your local market.

• Dominate Google – Let us get your company to the top of Google.

• Competitive Link Analysis – Know what your competitors are doing.

• Geo-Targeting – Let us find your customers in your desired location.

• Content Marketing - Our team creates epic content to be shared, generate links, and attract traffic. We know the secret recipe for success.

• Paid Media Advertising - effective paid strategies with clear ROI. You pay per result with us.

• Blogging Services – Let us create a blog that will help you rank.

• Search Price Optimization – Wouldn’t it be great if Google and Bing recommended your business? It is possible. Not only can you own the keyword in your local area and nationally exclusively, but you can control your advertising cost by getting out of the price war that exists in pay-per-click advertising and achieve a higher ROI.

• Growth Blast - Receive 2 video ad posts daily, posted on 3 social platforms to grow your business visibility.

• Marketing Consulting - Develop tailored strategies to grow your brand and maximize impact.

• AI Agent - Get a customized AI Agent that will become your 24/7 Sales Agent.
  Business Coaching - One on One coaching to help you through anything that is hindering your business.
  Book a Strategy Call

Real-World Example: Local Impact

A small landscaping company in Texas combined SEO with Digital PR by pitching a story about eco-friendly lawn care to local news. The story was picked up by five online outlets, creating backlinks and local visibility. Within 60 days, they ranked in the top three for “eco landscaping near me” and doubled service inquiries.

That’s the power of being remembered — not just searched.

FAQs

What’s the main difference between SEO and Digital PR?
SEO focuses on technical and content optimizations for ranking. Digital PR focuses on influencing audiences and building reputation through mentions, links, and media coverage.

How does Digital PR help with AI search?
AI models like Gemini interpret authority through mentions, links, and sentiment. The more credible and referenced your brand is, the more likely you’ll be surfaced in AI Overviews.​

What’s the best type of Digital PR campaign?
Campaigns built on original data—like surveys or studies—work best. These generate backlinks and press organically.

How long does it take to see results?
Digital PR typically shows impact in 60–90 days as mentions and backlinks compound and credibility signals grow.

Can small businesses benefit from Digital PR?
Absolutely. Local mentions, interviews, and collaborations are digital PR too. Even one local article can drive long-term search gains.

Your business deserves more than clicks — it deserves recognition. SEO gets eyes on your brand, but digital PR makes them care enough to stay, buy, and share. If you want your business to be the name people remember, the voice Google trusts, and the story that spreads—start your digital PR journey today.

I hope you enjoy reading this blog post. If you want to be our next success story, have my team do your marketing. Click here to book a call!