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Do you ever feel like you are shouting into a void while your competitors grab all the attention? You spent money on a website, but the phone isn't ringing. You post on social media, but it feels like nobody is watching. Most business owners think having a website is enough, but the game has changed. People are not just using Google anymore. They are asking ChatGPT for advice, watching reviews on TikTok, and reading real-talk on Reddit before they ever think about clicking a link. If you aren't showing up in those conversations, you are losing money every single day. By the time you finish this guide, you will know exactly how to plant your flag across the entire internet so customers say "YES" to you before they even see your homepage.
Key Takeaways
Search Happens Everywhere: Customers visit 11 or more platforms like YouTube, TikTok, and Reddit while researching.
Trust is the New Currency: Google now favors "Real People" stories from Reddit and forums over corporate blogs.
Video is King: Short-form videos help you show up on Google’s front page and in social feeds.
AI Loves Authority: Digital PR provides the news mentions that make ChatGPT and Gemini recommend your business.
Total Web Dominance: Success comes from building a presence across every surface where people search, compare, and validate.
The New Way People Find You (And Why Your Website Isn't Enough)
Meet Sarah. Sarah owns a local coffee shop. For years, she focused only on her website. But lately, her shop was quiet. One day, a regular customer told her, "I found a new spot because someone on Reddit said their oat milk lattes are the best in town." Sarah realized she was invisible where the talk was happening.
Now, look at Mike. Mike needs a new roof. In the past, he would just search "roofer near me." Today, his journey is a mess:
He asks ChatGPT: "What is the best roofing for a rainy climate?"
He watches a YouTube Short: "3 Signs Your Roof is Rotting."
He scans Reddit for "Local Roofer Reviews" to see who is honest.
Finally, he goes to Google to find the number of the company he keeps seeing.
This is the "Messy Middle." It is where people research and compare. Statistics show that 67% of social media users use search features on those apps to decide what to buy. If you aren't there, you don't exist to them. You need to be the hero of their story by providing the answers they need, exactly where they are looking.
Why Does Google Show Reddit and Social Media Posts Now?
You might notice that when you search for something, Google shows a "Discussions and Forums" section. This is because Google knows people trust other people more than they trust ads. Reddit is huge and is set to pass 1.5 billion monthly users soon. When someone writes a helpful post on Reddit, it stays there for years, working like a tireless salesperson.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
Many brands worry Reddit is hostile. In reality, it works well when you add value. For example, one brand saw 100% positive sentiment on their comments because they participated genuinely. Another local plumber saw a 25% boost in calls just by answering "How to unclog a drain" without acting like a salesman.
How to use the "Crawl, Walk, Run" Method:
Crawl (Listen): Join subreddits and see what your customers complain about.
Walk (Help): Answer questions honestly. Correct misinformation without promoting yourself.
Run (Lead): Launch a brand thread. Create "content pillars" that solve big problems for the community.
How do I get my business to show up in Google AI Overviews and ChatGPT?
To show up in AI results, you must create high-quality content that answers specific questions clearly. Use "Digital PR" to get mentioned on news sites and blogs. AI engines trust information that appears on many different, reliable websites. This makes the AI see you as a trusted expert, leading it to recommend you to users. You can also use Get Found In AI to have your business listed.
See How Digital Marketing All Can Drive More Traffic to Your Website
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Total Web Dominance – An all-in-one digital growth program that leverages AI and expert optimization to make your business the top choice in your market. It amplifies your online presence across search engines, maps, and AI platforms, and continually adapts your strategy to keep you visible and ahead of competitors.
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Social Search: Your Secret Weapon for Visibility
Social media is no longer just for posting; it is for searching. TikTok’s search, Instagram’s autocomplete, and YouTube’s search reveal exactly what your customers care about.
Platforms now "listen" to your videos. To rank your video, you should:
Say the keyword out loud in the video.
Write the keyword as text on the screen.
Include the keyword in your captions and alt text.
For example, a fitness coach who answered "How to start a fitness routine at home" with a 50-word snippet and a motivational story saw 200 new sign-ups in three months. Their video didn't just stay on social media; it appeared right on the first page of Google in the "What People Are Saying" carousel.
Digital PR: Making AI Engines Trust You
AI search tools work by gathering info from sources they trust. They scan news, expert interviews, and data studies. Digital PR supports this by creating brand info that is easy for AI to cite.
We have seen brands grow their traffic from AI tools by nearly 1,600% in a single year. When a reputable news outlet mentions your "Study on Browser Security," AI tools like Gemini pick it up within days. This recency signals that you are relevant and authoritative.
A Unified "Search Everywhere" Strategy
To see how this works together, let's look at a brand selling a "Secure Web Browser":
Create: A first-party study on browser security.
Repurpose: Turn findings into YouTube Shorts, TikToks, and media pitches.
Engage: Join Reddit threads about "online privacy" and share the data.
Pitch: Get tech journalists to cover the study.
Update: Reach out to writers of old articles to give them your fresh data.
This is not just SEO; it is Visibility Architecture. You are building a presence wherever people learn, evaluate, and talk.
Frequently Asked Questions
How quickly can I appear in AI Overviews? If you get credible media coverage, it can happen in a matter of days. Freshness is a huge factor for AI.
Should every brand be on Reddit? Every brand should listen. Once you understand the community, you can start contributing. Even just listening helps you find the right keywords for your blog.
Does social engagement help Google ranking? Yes. High engagement on social media often correlates with stronger visibility on Google because Google pulls social posts into search results.
What is the best way to get AI to cite me? Be the source of original data. Surveys, studies, and expert insights are the content types that language models love to reference. Also a tool like Get Found In AI can help you get found in Ai search.
The world of search has moved beyond the simple search bar. It is in the comments, the videos, and the AI chats we use every day. You have the power to be the answer people find wherever they look. Don't let your business stay a secret. It is time to step into the spotlight and show the world what you can do.
I hope you enjoy reading this blog post. If you want to be our next success story, have my team do your marketing. Click here to book a call!
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