Most businesses rely on cold emails to reach potential customers, but here’s the truth: emails are getting ignored. Your audience is drowning in an ocean of unread messages, and your pitch is likely buried under a mountain of spam.
But what if you could send a message that almost guarantees to be seen?
Key Takeaways:
98% of text messages are opened compared to only 20% of emails.
Voicemail drops like Slybroadcast send messages without ringing, making them feel personal and urgent.
Texts and voicemails cut through the noise, generating higher engagement and responses than mass emails.
Stop writing for engagement. Start writing for leads.
Why Cold Emails Are Failing You
Your inbox is proof: people ignore cold emails. With open rates as low as 20%, even the best email strategy might only reach 1 out of 5 prospects. And worse? Many emails land in spam or get deleted instantly.
Your ideal clients aren’t waiting for another email—they’re busy. If you want to capture attention, you need a faster, more personal approach.
The Alternative? SMS & Voicemail Drops.
The Power of Text Messages: 98% Open Rates
Unlike emails, 98% of text messages are opened, and most are read within three minutes of receipt. This is because texts feel personal, urgent, and require less effort to engage with.
Example: Instead of sending a generic email about your services, imagine texting:
“Hey [Name], quick idea: Your Google ranking could jump 3X with search box optimization. Want a quick chat? Reply YES.”
It’s personal, direct, and far more effective than a cold email.
Why Voicemail Drops Work So Well
A voicemail drop allows you to send a pre-recorded message straight to someone’s voicemail without their phone ringing. Tools like Slybroadcast make this seamless.
Think about it:
Your lead gets a personalized voicemail without feeling interrupted.
They hear your voice, which builds trust and connection.
It creates curiosity and urgency to call you back.
Example Voicemail Script:
“Hey [Name], I had a great idea for your business. It’s a quick win that could boost your lead flow instantly. Give me a call back at [your number] when you get a sec. Looking forward to chatting!”
No sales pitch. No pushy closing. Just a natural, conversation-starting message.
See How Digital Marketing All Can Drive More Traffic to Your Website
Brand Voice Strategy – Attract your ideal customer with a clear, consistent voice.
Market Growth Opp Research – Discover untapped traffic opportunities.
Local SEO – Dominate your local market with top Google rankings.
Competitive Link Analysis – See what your competitors are doing and outperform them.
Geo-Targeting – Pinpoint and target your customers with precision.
Content Marketing – We create high-ranking, action-driven content that attracts and converts.
Paid Media Advertising – Maximize ROI with highly effective paid ad strategies.
Search Box Optimization – Own keywords in your local area to dominate search results.
FAQs
1. What are the best vendors for SMS and voicemail drops?
Slybroadcast (for voicemail drops)
Twilio (for SMS automation and campaigns)
SimpleTexting (for SMS marketing and bulk messaging)
CallLoop (for both SMS and voicemail drops)
2. How much does it cost to use SMS and voicemail drop services?
Slybroadcast offers plans starting at around $10 for 100 drops.
Twilio charges approximately $0.0075 per SMS.
SimpleTexting starts at $29/month for 500 texts.
CallLoop pricing varies based on usage but offers pay-as-you-go options.
3. Are voicemail drops legal?
Yes, but compliance with TCPA (Telephone Consumer Protection Act) laws is crucial. Always get permission where required and follow opt-out guidelines.
4. Can I automate SMS and voicemail drops?
Yes! Many platforms allow for scheduled campaigns, drip sequences, and CRM integrations to automate outreach while keeping messages personal.
5. How do I track the success of SMS and voicemail drops?
Monitor response rates, callback rates, and conversion rates using tracking tools within your chosen platform.
A/B test different message styles to see what resonates best with your audience.
Action Steps: Start Using SMS & Voicemail Drops Today
Use SMS for immediate response. Keep it short and engaging.
Leverage voicemail drops to add a personal touch and increase callbacks.
Stop relying on cold emails—they are outdated and ignored.
Use a conversational tone to increase engagement and build relationships.
Track results and optimize your messaging for even better conversion rates.
If you want my team to handle your marketing for you, click here to get started today! 🚀
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