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Why Most LinkedIn Posts Fail to Convert
Most people post on LinkedIn hoping for likes and engagement, but those don’t pay the bills. If your goal is to get clients, not just applause, you need a strategy that speaks directly to your ideal audience and showcases your expertise.
Instead of saying, “We help businesses with marketing,” say:
“How we helped [business] get 30 new customers in 60 days—without spending a dime on ads.”
This is the "Case Study Brag" strategy, and it works because:
It provides proof of your success.
It sparks curiosity and engagement.
It positions you as an expert.
It attracts people who need the same results.
Let’s break it down step by step so you can apply it today. 🚀
Key Takeaways
✅ Showcase results instead of just talking about services.
✅ Use numbers and real-world examples to build credibility.
✅ Structure your post in a way that engages and converts.
✅ End with an offer to help others achieve the same success.
Step 1: Hook Your Audience With a Bold Statement
Your first sentence should grab attention immediately. The best way to do that? Start with a result.
Bad: "Our marketing services help businesses grow."
Good: "We helped a local gym increase memberships by 120% in just 90 days—without spending on paid ads."
Numbers and timeframes make results feel tangible. This makes people stop scrolling and think, "How did they do that?"
Step 2: Tell the Story (Keep It Simple)
Once you have their attention, take them through the journey:
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The Problem: What was the business struggling with?
Example: "This gym had a great service but struggled to attract new customers. Their website barely got traffic, and their social media wasn’t converting."
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The Plan: What strategy did you use?
Example: "We optimized their Google Business Profile, targeted local keywords, and built authority with customer reviews."
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The Results: What changed?
Example: "Within 60 days, they ranked #1 on Google for 'best gym in [city]', and their phone calls increased by 300%."
The key? Make it easy to follow. Use simple language and clear steps.
Step 3: Offer to Do the Same for Others
After showing proof of success, invite people to take action.
❌ Wrong: "We do marketing. Contact us."
✅ Right: "Want similar results? Let’s chat. Drop a comment or DM me, and I’ll send you the exact strategy we used."
This creates engagement and turns readers into leads.
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FAQs
1. Why does this strategy work better than traditional LinkedIn posts?
It shifts the focus from you to your audience. Instead of just talking about your business, you're showing real results that matter to potential clients.
2. What if I don’t have case studies yet?
Start small. Even if you helped one client or tested a strategy on your own business, share that success.
3. How often should I post case studies?
Once a week is a great starting point. Consistency builds credibility over time.
4. What should I do if a post doesn’t get engagement?
Tweak your hook. The first sentence is everything. If it doesn’t grab attention, your post won’t perform.
5. Should I include a CTA in every post?
Yes! Even if it’s just asking for comments, likes, or DMs, a CTA drives action and builds connections.
If you want to be our next success story, have my team do your marketing for you, click here to book a call! 🚀
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