How to Make Great Landing Pages (with Crazy High Conversions)

Effective landing pages are the key to turning visitors into customers. In fact, companies with 30 or more landing pages generate 7 times more leads than those with fewer than 10. In this guide, we'll walk you through the steps to create landing pages that will skyrocket your conversion rates.

Key Takeaways

• Understand your target audience and tailor your landing page to their needs (e.g., using language and visuals that resonate with them)

• Keep your landing page simple, focused, and visually appealing (e.g., using a clean layout with plenty of white space)

• Use compelling headlines, clear calls-to-action, and social proof to boost conversions (e.g., "Get Your Free Guide Now" or "Join 10,000+ Satisfied Customers")

• Continuously test and optimize your landing pages for better performance (e.g., A/B testing different headlines or CTAs)

Before You Get Started

• Define your target audience and their pain points (e.g., busy entrepreneurs looking to save time on social media marketing)

• Set clear goals for your landing page (e.g., generate 100 leads per month or achieve a 5% conversion rate)

• Determine the key message you want to convey (e.g., "Our software makes social media marketing easy and effective")

Creating Effective Landing Pages

1. Write a compelling headline that grabs attention and communicates your value proposition (e.g., "Skyrocket Your Social Media Presence in Just 30 Minutes a Day")

2. Use simple, clear, and concise language that's easy to understand (e.g., "Our user-friendly dashboard helps you schedule posts, track analytics, and engage with your audience")

3. Include visuals (e.g., images, videos) to make your page more engaging (e.g., a short video showcasing your software's features)

4. Keep the design clean and focused, with plenty of white space (e.g., use a simple color scheme and avoid cluttering the page with too much text or images)

5. Make sure your page is mobile-friendly and loads quickly (e.g., optimize images and use a responsive design)

Optimizing Landing Pages for Conversions

1. Place your call-to-action (CTA) button above the fold and make it stand out (e.g., use a contrasting color and clear text like "Sign Up Free")

2. Use social proof (e.g., testimonials, case studies) to build trust and credibility (e.g., "Our software helped XYZ Company increase their social media engagement by 200%")

3. Remove navigation links to keep visitors focused on your CTA (e.g., don't include links to your homepage or other pages)

4. Test different elements (e.g., headlines, CTAs, images) to see what works best (e.g., try different headline variations like "Simplify Your Social Media Marketing" vs. "Get More Leads and Sales from Social Media")

5. Use A/B testing to compare different versions of your landing page (e.g., create two versions of your page with different CTAs and see which one performs better)

See How Digital Marketing All Can Drive More Traffic to Your Website

• Brand Voice Strategy – Let our team help you create your brand voice to attract your ideal customer. For example, we'll help you define your brand personality and create a consistent tone and messaging across all your marketing channels.

• Keyword Weak Spot Report – Let our team show you where you can gain additional traffic that you are missing. For instance, we'll identify long-tail keywords with high search volume and low competition that you can target to drive more organic traffic.

• SEO - unlock more SEO traffic. See real results. Our SEO experts will optimize your website's on-page and off-page elements to improve your search engine rankings and attract more qualified traffic.

• Content Marketing - our team creates epic content that will get shared, get links, and attract traffic. We'll create engaging blog posts, infographics, videos, and more that will establish your brand as a thought leader and attract new visitors to your site.

• Paid Media - effective paid strategies with clear ROI. Our PPC specialists will create and manage campaigns on platforms like Google Ads and Facebook Ads to drive targeted traffic and leads while maximizing your return on ad spend.

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5 Examples of Awesomely Successful Landing Pages

1. Dropbox - Simple design, clear CTA, and a focus on benefits (e.g., "Sign up for free. Get more done.")

2. Airbnb - Compelling headline, attractive visuals, and a strong value proposition (e.g., "Book unique places to stay and things to do.")

3. Netflix - Clear and concise copy, easy sign-up process, and a free trial offer (e.g., "Watch anywhere. Cancel anytime.")

4. Slack - Focuses on the pain points of the target audience and how the product solves them (e.g., "Slack replaces email inside your company.")

5. Unbounce - Uses social proof, multiple CTAs, and a clean design to drive conversions (e.g., "Join 15,000+ Customers Who Trust Unbounce with Their Landing Pages.")

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.