Add Row 
Add 
Are you ready to skyrocket your Black Friday Cyber Monday
(BFCM) email revenue? Let's dive into seven game-changing tips that will
transform your email marketing strategy and have your subscribers hitting that
"Buy Now" button faster than you can say "limited-time
offer"!
Key Takeaways
- Put crucial information above the fold
- Include compelling calls-to-action (CTAs)
- Design scannable, visually appealing emails
- Use templates for consistency
- Conduct A/B testing to optimize performance
- Tell engaging stories in your emails
- Personalize content through segmentation
1. Above the Fold: Your Email's Prime Real Estate
Imagine your email as a newspaper. The "above the fold" section is what readers see first without scrolling. It's your chance to make a killer first impression!
Example: Picture this - you open an email, and BAM! You're greeted with a bold headline: "70% OFF - Today Only!" followed by a stunning product image and a bright "Shop Now" button. That's the power of above-the-fold content!
Pro Tip: Use this space to answer the burning question in your subscriber's mind: "What's in it for me?"
2. Call-to-Action: The Conversion Catalyst
Your CTA is like a friendly tour guide, leading your readers exactly where you want them to go. Make it impossible to resist!
Examples of Irresistible CTAs:
- "Claim Your 50% Discount Now!"
- "Start Your Free Trial (Before It's Gone!)"
- "Yes, I Want to Double My Sales!"
Statistics Speak: According to a study by Unbounce, emails with a single CTA increased clicks by 371% and sales by 1617%!
Pro Tip: Create a sense of urgency. Try "Only 3 Spots Left!" or "Sale Ends in 6 Hours!" to boost those conversion rates through the roof!
3. Scannable Design: The Key to Engagement
In today's fast-paced world, your readers are likely scanning emails faster than a barcode at checkout. Make it easy for them!
How to Create Scannable Emails:
- Use short paragraphs (2-3 sentences max)
- Incorporate bullet points or numbered lists
- Add subheadings to break up content
- Include plenty of white space
Example: Instead of a wall of text, try this:
? Hot Deal Alert!
- 50% off all summer styles
- Free shipping on orders over $50
- Exclusive early access for VIP members
4. Templates: Your Secret Weapon for Consistency
Think of email templates as your brand's signature outfit – always stylish, always on-brand, and ready to go at a moment's notice!
Benefits of Using Templates:
- Saves time (crucial during busy BFCM season!)
- Ensures brand consistency
- Allows for easy A/B testing
Pro Tip: Create a "BFCM Template Suite" with variations for different types of offers and promotions.
See How Digital Marketing All Can Drive More Traffic to Your Website
- Brand Voice Strategy – Let our team help you create your brand voice to attract your ideal customer.
- Keyword Weak Spot Report – Let our team show you where you can gain additional traffic that you are missing.
- SEO - unlock more SEO traffic. See real results.
- Content Marketing - our team creates epic content that will get shared, get links, and attract traffic.
- Paid Media - effective paid strategies with clear ROI.
5. A/B Testing: Your Path to Email Perfection
A/B testing is like having a crystal ball for your email marketing. It shows you exactly what your audience loves!
Elements to A/B Test:
- Subject lines
- Preheader text
- CTA button color and copy
- Email layout
- Images vs. no images
Example: Test two subject lines: A) "BFCM Sale: Up to 70% Off!" B) "Don't Miss Out: Our Biggest Sale of the Year!"
See which one gets more opens and use that insight for future campaigns!
6. Storytelling: The Heart of Compelling Emails
People don't just buy products; they buy stories. Make your brand the hero of an irresistible tale!
Storytelling Elements to Include:
- Relatable characters (your customers!)
- Conflict (the problem your product solves)
- Resolution (how your product saves the day)
Example: "Meet Sarah. Like you, she struggled with time management. Then she discovered our app. Now, she's got more free time than ever and just landed a promotion!"
7. Personalization: The Magic Touch
Personalization is like calling your subscriber by name in a crowded room. It makes them feel special and heard!
Ways to Personalize:
- Use their name in the subject line and greeting
- Segment based on past purchases
- Recommend products based on browsing history
Statistic: Personalized email marketing can generate a median ROI of 122% (Litmus)
Example: "Hey [First Name]! We noticed you've been eyeing our bestselling joggers. Good news – they're 30% off for the next 24 hours!"
Frequently Asked Questions
Q: How often should I send emails during BFCM?
A: It depends on your audience, but generally, increasing frequency during this high-intent period can be effective. Just be sure to provide value with each send!
Q: What's the ideal length for a BFCM email?
A: Keep it concise! Aim for 50-125 words. Remember, your goal is to get them to click through to your site.
Q: How can I make my emails mobile-friendly?
A: Use a responsive design, keep subject lines short (30-40 characters), and use large, tappable CTA buttons.
P.S. The Cherry on Top
Don't forget the power of a well-crafted P.S.! It's often one of the most-read parts of an email. Use it to reiterate your offer, add urgency, or provide an extra incentive.
Example: "P.S. The first 100 shoppers get an extra 10% off. Will you be one of them?"
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
