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Did you know that nearly 90%
of customers begin their buying process with a search engine? And Google is the
most popular search engine in the world. Are searchers finding you there?
In this guide, we're sharing 20 ways to make your website more visible on Google—as in, not just how to get on Google, but how to:
- Rank higher
- Show up in more places
- Stand out
Key Takeaways
- Optimize your website for mobile devices
- Create high-quality, relevant content regularly
- Use relevant keywords naturally throughout your site
- Improve your site's loading speed
- Build quality backlinks from reputable sources
- Utilize Google My Business for local visibility
- Implement schema markup for rich snippets
- Focus on user experience and engagement metrics
Now, let's dive into the 20 ways to boost your Google visibility!
- Mobile Optimization: With over 50% of web traffic coming from mobile devices, Google prioritizes mobile-friendly websites. Ensure your site is responsive and looks great on smartphones and tablets.
- Quality Content Creation: Regularly publish valuable, informative content that addresses your audience's needs. Google loves fresh, original content that keeps visitors engaged.
- Keyword Research and Implementation: Use tools like Google Keyword Planner to find relevant keywords for your industry. Incorporate these naturally into your content, titles, and meta descriptions.
- Improve Site Speed: A fast-loading website is crucial for both user experience and Google rankings. Use Google's PageSpeed Insights to identify and fix speed issues.
- Secure Your Site: Switch to HTTPS if you haven't already. Google gives a slight ranking boost to secure sites, and it builds trust with your visitors.
- Optimize Meta Tags: Craft compelling title tags and meta descriptions for each page. These appear in search results and can improve click-through rates.
- Create a Sitemap: Submit an XML sitemap to Google Search Console to help Google crawl and index your site more effectively.
- Internal Linking: Link between relevant pages on your site to help visitors (and Google) navigate your content more easily.
- Optimize Images: Use descriptive file names and alt text for images. This helps Google understand your visual content and can improve your visibility in image search results.
- Local SEO: If you have a physical location, claim and optimize your Google My Business listing and keep the content refreshed with new data. This can help you appear in local search results and Google Maps.
- Build Quality Backlinks: Earn links from reputable websites in your industry. This signals to Google that your site is trustworthy and authoritative.
- Create Long-Form Content: In-depth articles (1500+ words) tend to rank higher in Google searches. They provide more value to readers and give you more opportunities to target relevant keywords.
- Implement Schema Markup: This structured data helps Google understand your content better and can lead to rich snippets in search results, making your listing stand out.
- Optimize for Voice Search: With the rise of voice assistants, optimize for conversational queries by including question-based content and featured snippets.
- Improve User Experience: Focus on creating an intuitive, easy-to-navigate website. Google considers user engagement metrics like time on site and bounce rate when ranking pages.
- Leverage Social Media: While social signals aren't a direct ranking factor, active social media profiles can increase your online visibility and drive traffic to your site.
- Create Video Content: YouTube is owned by Google, and videos often appear in search results. Create and optimize video content to tap into this visibility opportunity.
- Monitor and Fix Broken Links: Regularly check for and fix broken links on your site. This improves user experience and helps Google crawl your site more effectively.
- Optimize for Featured Snippets: Structure your content to answer common questions in your industry. This can help you appear in the coveted "Position Zero" in Google search results.
- Stay Up-to-Date with Google Algorithm Changes: Google frequently updates its algorithm. Stay informed about these changes and adjust your SEO strategy accordingly.
See How Digital Marketing All Can Drive More Traffic to Your Website
- Brand Voice Strategy – Let our team help you create your brand voice to attract your ideal customer.
- Keyword Weak Spot Report – Let our team show you where you can gain additional traffic that you are missing.
- SEO - unlock more SEO traffic. See real results.
- Content Marketing - our team creates epic content that will get shared, get links, and attract traffic.
- Paid Media - effective paid strategies with clear ROI.
FAQs
Q: How long does it take to see results from SEO efforts?
A: SEO is a long-term strategy. While some changes can show results in a few weeks, significant improvements typically take 3-6 months or more, depending on your industry and competition.
Q: Is paying for Google Ads necessary to improve my website's visibility?
A: While Google Ads can provide immediate visibility, it's not necessary for organic search visibility. A well-executed SEO strategy can improve your organic rankings without paid advertising.
Q: How often should I update my website content?
A: Regularly! Aim to add new, valuable content at least once a week. This keeps your site fresh and gives Google more reasons to crawl and index your pages.
Q: Can I do SEO myself, or do I need to hire an expert?
A: While many SEO basics can be implemented by website owners, working with an SEO expert can help you develop a more comprehensive strategy and avoid common pitfalls.
Q: How important are backlinks for Google visibility?
A: Backlinks remain one of the most important ranking factors for Google. Quality backlinks from reputable sites in your industry signal to Google that your content is valuable and trustworthy.
Remember, improving your Google visibility is an ongoing process. It requires patience, consistent effort, and a willingness to adapt to changes in search engine algorithms and user behavior. By implementing these strategies and regularly monitoring your progress, you can steadily improve your website's visibility and attract more organic traffic.
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
