Google's New Way to Learn About Your Business: The Social Media Connection

Hey there, savvy business owner! ? Are you ready to take your online presence to the next level? Buckle up, because Google's got a game-changing update that's about to revolutionize how it learns about your business. And guess what? It's all about social media! ?

Key Takeaways

Google now crawls social media platforms to gather information about businesses
Linking social media profiles to your Google Business Profile is becoming essential
Active and optimized social media profiles can improve your Google rankings
Social media integration enhances user experience and builds trust with potential customers

Update

The Big News: Google's Social Media Crawl

Imagine Google as a curious detective, always on the hunt for the latest scoop about your business. Well, now it's turned its magnifying glass towards your social media profiles! That's right – Google is now crawling social media platforms to gather more info about your business. This is your golden ticket to stand out from the crowd and show Google (and your potential customers) what makes your business truly special.

Why This Matters for You

It's like giving Google a backstage pass to your business: The more Google knows about you, the better it can showcase your awesomeness to potential customers.
It's a trust-building powerhouse: Active social media profiles linked to your Google Business Profile are like a stamp of approval. They show you're a real, engaged business that cares about connecting with customers.
It's your secret weapon for better rankings: When Google understands your business better, it's more likely to show you in relevant searches. Hello, improved visibility! ?

The Social Media Advantage: Breaking It Down

1. Algo Knowledge: Teaching Google About Your Greatness

Think of Google's algorithm as a student, and your social media profiles are the textbooks. The more information you provide, the smarter Google gets about your business. This knowledge helps Google match you with the right searches, boosting your rankings for the services you offer.

Example: Let's say you run a bakery that specializes in gluten-free treats. Your Instagram is full of mouthwatering photos of your latest creations, and your Facebook page has rave reviews from happy customers with gluten sensitivities. Google sees all this and thinks, "Aha! This bakery is a go-to spot for gluten-free goodies." Now, when someone searches for "best gluten-free bakery near me," you're more likely to pop up at the top of the results.

2. User Experience: Making Choosing You a No-Brainer

Picture this: A potential customer is scrolling through Google results, trying to decide which business to choose. Suddenly, they spot your latest Facebook post right there in the search results. It's a behind-the-scenes video of your team in action, and it looks amazing! They click on your Facebook profile to learn more, and before you know it, they're heading to your website to make a purchase.

This seamless experience from search to social to sale is what Google is aiming for. By integrating your social media content into search results, Google is helping users get to know you better before they even visit your website.

Statistic: According to Sprout Social, 76% of consumers are more likely to buy from a brand they feel connected to on social media. By making your social content visible in search results, Google is helping you forge that connection sooner.

3. Building Trust: The More Clicks, The Merrier

Here's a little secret: The more people engage with your business on Google (by clicking on your website, social profiles, or Google Business Profile), the more Google trusts you. And when Google trusts you, it's more likely to show you to other users in the future.

It's like a snowball effect of awesomeness. The more active and engaging your social media profiles are, the more clicks you'll get. The more clicks you get, the more Google will show you. And the more Google shows you, the more potential customers will see your business. It's a win-win-win situation!

Example: Imagine you're a local coffee shop. Your Instagram is full of latte art masterpieces, and your Twitter is buzzing with daily specials and customer shoutouts. When someone searches for "best coffee shop in [your city]," Google sees that lots of people are clicking on your social profiles from the search results. Google thinks, "Wow, people really love this coffee shop's social content. Let's show it to even more coffee lovers!" And just like that, your visibility skyrockets.

How to Get Started: Linking Your Social Profiles

Now that you're all fired up about this new Google feature, let's get your social media profiles linked to your Google Business Profile. Don't worry, it's easier than brewing your morning coffee! ☕

Go to your Google Business Profile admin dashboard
Click on "Edit Profile"
Find the "Social links" section
Add links to your Facebook, Twitter, Instagram, and any other social platforms you're rocking

Pro Tip: Make sure your social media profiles are up-to-date and active. Dormant profiles are like a party with no guests – not very exciting for Google or your potential customers!

See How Digital Marketing All Can Drive More Traffic to Your Website

Ready to take your digital presence to the next level? Our team of experts is here to help you harness the power of this new Google feature and so much more!

Brand Voice Strategy – Let our team help you create your brand voice to attract your ideal customer.
Keyword Weak Spot Report – Let our team show you where you can gain additional traffic that you are missing.
Local SEO - unlock more SEO traffic. See real results. Dominate your local market.
Content Marketing - our team creates epic content that will get shared, get links, and attract traffic.
Paid Media - effective paid strategies with clear ROI.

Google's New Way to Learn About Your Business: The Social Media Connection

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here

Your Big Blog Post Title Will Be Here