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In our last blog, we showed you how to find the right keywords for your business. Now what do you do with these keywords?
Key Takeaways
Keywords should appear naturally in your content - stuffing them in randomly hurts more than helps
Each page should focus on 1-2 main keywords and 2-3 related terms
Strategic placement matters more than frequency
Mobile optimization is crucial - 96.2% of mobile searches have local intent
Local keywords convert 28% better when used in the right places
The Right Places to Use Your Keywords
Think of your keywords like ingredients in a recipe - you need the right amount in the right places. Here's exactly where to put them:
1. Page Title (H1 Tag) ?
This is like your store's sign - make it count!
❌ Bad Example: "Welcome to Our Website - We Do Plumbing"
✅ Good Example: "24/7 Emergency Plumber in Austin, TX | Licensed & Insured"
2. Meta Description
This is your Google search result preview - make it compelling!
❌ Bad Example: "We are plumbers in Austin. We do plumbing services in Austin. Call us for Austin plumbing."
✅ Good Example: "Need an Austin plumber now? Our 5-star local team arrives in 30 minutes or less. Licensed Austin plumbers with 20+ years of experience. Available 24/7!"
3. URL Structure
Keep it clean and include your main keyword:
❌ Bad Example: www.yoursite.com/page123456
✅ Good Example: www.yoursite.com/austin-emergency-plumber
4. First Paragraph
Include your main keyword naturally in the first 100 words:
❌ Bad Example: "Welcome to our website. We are a company that does plumbing. If you need plumbing in Austin, we do plumbing services in Austin..."
✅ Good Example: "When you need a reliable plumber in Austin, every minute counts. Our local team of certified plumbers arrives within 30 minutes to any Austin neighborhood, from Downtown to Round Rock."
Content Creation Tips ?
1. Write for Humans First
Use natural language
Answer real questions
Tell stories about local experiences
Include local landmarks and area references
Example Section: "Located just minutes from The Domain in North Austin, our coffee shop brings artisanal brewing techniques to tech professionals and shopping enthusiasts alike. Whether you're heading to work at Indeed's Austin office or enjoying a weekend at Domain NORTHSIDE, stop by for your morning brew."
2. Local Content Ideas
Create content around:
Local events (78% engagement rate)
Community involvement
Area-specific problems/solutions
Local customer stories
Example Blog Titles:
"5 Common AC Problems in Hot Austin Summers (And How to Fix Them)"
"Your Guide to Downtown Austin's Best Happy Hour Spots"
"Why Cedar Allergies Hit Austin Harder (And What to Do About It)"
3. Create Location-Specific Pages
If you serve multiple areas, create unique pages for each:
✅ Good Structure:
Homepage: "Austin's Top-Rated Plumbing Service"
Location Pages: • "Emergency Plumbing Services in Round Rock, TX" • "24/7 Plumber in Cedar Park, TX" • "Georgetown TX Professional Plumbing Services"
4. Use Local Schema Markup
This tells Google exactly where you are and what you do:
htmlCopy
<script type="application/ld+json">{ "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Austin Emergency Plumbers", "address": { "@type": "PostalAddress", "streetAddress": "123 Main Street", "addressLocality": "Austin", "addressRegion": "TX", "postalCode": "78701" }}</script>
Common Mistakes to Avoid ⚠️
Keyword Stuffing (20% drop in rankings) ❌ Bad: "Our Austin plumbers are the best plumbers in Austin because Austin residents trust our plumbing..."
Copying Content ❌ Bad: Using the same text for different location pages
Forgetting Mobile Users ❌ Bad: Long paragraphs without breaks or headings
Ignoring Local References ❌ Bad: Generic content that could be about any city
Pro Tips for Success ?
Update Regularly
Fresh content gets 25% more engagement
Update business hours seasonally
Add new customer reviews monthly
Create Local Resource Sections
Area guides
Local tips
Community events calendar
Use Local Images
Real photos of your business
Local team members
Local landmarks
Before/after project photos
Optimize Google Business Profile
Add photos weekly (businesses with photos get 35% more clicks)
Respond to all reviews within 24 hours
Update posts weekly with local content
FAQs
Q: How many times should I use my keyword on a page? A: Focus on natural usage rather than count. Typically, 3-5 times in 1000 words is plenty.
Q: Should I create different pages for each service in each location? A: Yes, if you can create unique, valuable content for each. Quality matters more than quantity.
Q: How do I know if my keyword implementation is working? A: Track these metrics:
Google Search Console rankings
Local pack appearances
Website traffic from local searches
Conversion rates by location
Q: Can I use the same keywords as my competitors? A: Yes, but focus on creating better, more detailed content around those keywords.
Ready to Put These Keywords to Work?
Remember, implementing local SEO keywords isn't about using them as many times as possible - it's about using them strategically to help your ideal customers find you when they need you.
Need help implementing your local SEO strategy? Click here to let our team handle it for you. We'll put these best practices to work for your business while you focus on what you do best - serving your customers.
