Long-tail Keywords: What They Are and Why They Matter

Have you ever wondered how people find your website? If they're not typing your web address directly, they're probably using search engines like Google. And when they use search engines, they often use long-tail keywords without even realizing it!

What are long-tail keywords?

Long-tail keywords are specific phrases people type into search engines when they're looking for something. They're called "long-tail" because they're usually longer and more detailed than simple, short keywords.

For example:

• "shoes" is a simple keyword
• "comfortable running shoes for beginners" is a long-tail keyword

Why are long-tail keywords important?

1. They're easier to rank for: It's hard to get your website to show up first when someone searches for "shoes." But you might have a better chance with "comfortable running shoes for beginners."
2. They bring in the right people: Someone searching for "comfortable running shoes for beginners" is more likely to buy from you than someone just searching for "shoes."
3. They show what people really want: Long-tail keywords tell you exactly what your potential customers are looking for.

How to find long-tail keywords:

1. Think like your customers: What questions might they ask? What problems do they need to solve?
2. Use free tools: Try typing the start of a question into Google and see what it suggests. For example, type "how to choose" and Google might suggest "how to choose running shoes."
3. Check related searches: Scroll to the bottom of a Google search page to see related searches people make.
4. Use keyword tools: There are free and paid tools that can help you find long-tail keywords. Some popular ones are Ubersuggest and AnswerThePublic.

How to use long-tail keywords:

1. In your content: Write blog posts or articles that answer the questions in your long-tail keywords. For example, "How to Choose the Best Running Shoes for Beginners."
2. In product descriptions: If you sell products, use long-tail keywords to describe them. For example, "Comfortable, Lightweight Running Shoes Perfect for Beginners."
3. In your website's FAQ section: Answer common questions using long-tail keywords.

Remember, don't overdo it! Use long-tail keywords naturally in your writing. The goal is to be helpful to your readers, not to trick search engines.

By using long-tail keywords, you can help more people find your website and give them exactly what they're looking for. It's a win-win situation!

If you need any help finding the right keywords for your business, give us at Digital Marketing All a call at 207-710-1449 or stop by our website.