Add Row 
Add 
The old way of marketing is dying. You used to just build a website, add some keywords, and wait for Google to send people your way. But today, your customers are not just on Google. They are asking ChatGPT for advice, watching TikToks to see if a product is real, and scouring Reddit to find out what people actually think. If your brand isn’t in those conversations, you don’t exist to them. You are losing sales to competitors who show up where the real talk happens. It is time to stop being a bystander and start being the brand that everyone is talking about.
Key Takeaways
The 11-Touch Rule: Customers visit about 11 different places (like YouTube, Reddit, and AI tools) before they buy.
Reddit is the New Truth: People trust real human opinions on forums more than polished ads.
Video is Searchable: TikTok and YouTube videos now show up directly on the first page of Google.
AI Needs PR: AI engines like Gemini and ChatGPT cite brands that are mentioned in news and trusted articles.
Unified Strategy: When your social media, PR, and SEO work together, you become "unmissable."
How Can Your Business Show Up in AI Search and Social Media?
To show up in AI search and social media, you must create "Social-First" content. This means posting helpful tips on Reddit, sharing short videos on TikTok, and getting featured in news articles. AI tools and Google look for these "real-world" signals to decide which businesses are trustworthy and worth recommending to users.
The New Way People Find You
Think about Leo. Leo wants a new coffee machine. Two years ago, he would just search "best espresso machine" on Google. Today, Leo’s path is different. He starts by asking an AI tool for a list of the top five machines. Then, he goes to TikTok to see a video of the machine in action. Next, he goes to Reddit to see if anyone complains about it breaking. Finally, he goes back to Google to find a coupon.
If your brand was only on Google, Leo might have been talked out of your product on TikTok or Reddit before he ever saw your site. You have to be everywhere Leo is. This is called the "Discovery Journey."
Why People Love Reddit (And Why You Should Too)
Reddit is where people go to get the "unfiltered" truth. It is projected to have over 1.5 billion users by 2026. Google loves Reddit because it is full of real human experiences.
Some business owners are scared of Reddit. They think people are mean there. But the data says otherwise. When brands join the conversation to help—not just to sell—people love it. In one study, a brand that helped answer questions saw a 98.7% positive response.
How to win on Reddit:
Listen: Join groups (subreddits) related to your business.
Help: Answer questions without dropping links to your shop.
Lead: Once people trust you, share your own helpful data or stories.
Social Media is the New Search Engine
Did you know that 67% of people use social media to search for things they want to buy? When you search for "cool office chairs" on Google, you might see a row of TikTok videos or Instagram posts right at the top.
Platforms like TikTok and Instagram are smart. They "listen" to the words you say in your videos and "read" the text on the screen. To rank high, you need to use your keywords in your captions and your spoken audio.
See How Digital Marketing All Can Drive More Traffic to Your Website
Brand Voice Strategy – Let our team help you create your brand voice to attract your ideal customer.
Local SEO – Unlock more SEO traffic. See real results. Dominate your local market.
Dominate Google – Let us get your company to the top of Google.
Geo-Targeting – Let us find your customers in your desired location.
Content Marketing – Our team creates epic content to be shared, generate links, and attract traffic.
Paid Media Advertising – Effective paid strategies with clear ROI. You pay per result with us.
Blogging Services – Let us create a blog that will help you rank.
Search Price Optimization – Get Google and Bing to recommend your business exclusively.
Total Web Dominance – An all-in-one program to make you the top choice in your market.
Connect Sight – Identify the 98% of visitors who leave your site without a trace and turn them into leads.
Growth Blast – Daily video ad posts on 3 social platforms.
Marketing Consulting – Tailored strategies to grow your brand.
AI Agent – A 24/7 sales agent for your website.
Business Coaching – One-on-one help to grow your business.
Getting AI to Mention Your Brand
AI engines like Gemini and Grok don't just guess. They look for "mentions." If a major news site writes about your "New Study on Home Safety," the AI sees that. It thinks, "This brand is an expert."
This is called Digital PR. It isn't about boring press releases. It’s about getting your brand into the news and onto blogs. Brands that do this well have seen their traffic from AI tools grow by over 1,000% in a single year.
“Search is no longer about a single box on a screen. It is about being the answer wherever a question is asked.” — Marketing Expert
Putting It All Together
Imagine you own a company that makes "Unbreakable Phone Cases." Instead of just buying ads, you do this:
The Study: You film a video dropping your phone off a 10-story building.
Social Blast: You post that video on TikTok, YouTube Shorts, and Instagram.
Reddit: You find a thread where people complain about broken screens and share your video as proof.
PR: You send the video to tech news sites.
The Result: When someone asks ChatGPT, "What is the toughest phone case?" the AI sees the news articles, the Reddit talk, and the videos. It tells the user: "You should buy this case."
Frequently Asked Questions
How fast can I show up in Google AI results? If you get featured in a news story or high-traffic blog, you can show up in AI Overviews in just a few days. AI loves fresh, new information from trusted sources.
Does social media really help my Google ranking? Yes. Google now displays social media posts and videos in search results. If your video gets a lot of likes and comments, Google is more likely to show it to people searching for that topic.
Do I need to be on every social platform? No. You should be where your customers are. If you sell to businesses, LinkedIn and Reddit are great. If you sell to younger shoppers, TikTok and Instagram are better.
What is the best way to get started with Digital PR? Start by sharing unique data or a great story. Journalists and AI engines love facts that no one else has. You can learn more about this on the Digital Marketing All Blog.
You have a choice. You can keep doing what you’ve always done and watch your traffic slowly fade away. Or, you can take control of your story. You can become the brand that AI recommends and people trust. Your customers are out there right now, asking questions. Are you going to be the one who answers them?
I hope you enjoy reading this blog post. If you want to be our next success story, have my team do your marketing. Click here to book a call!
Write A Comment