Why Most Businesses Fail at Follow-Ups (And How You Can Succeed)

Imagine this: You talk to a potential customer who seems interested. You send them an email, maybe a LinkedIn message. No response.

What do you do? If you’re like most businesses, you move on. But here’s the problem:

👉 80% of sales happen after 5-12 touchpoints. 👉 Most businesses quit after 1-2 attempts.

That means most businesses are leaving a ton of money on the table simply because they give up too soon.

Key Takeaways:

Most sales require 5-12 touchpoints, yet most businesses give up after just 1-2 attempts.
Persistence wins—follow up consistently without being annoying.
Use multiple touchpoints like DMs, personalized videos, and check-in texts.
Set reminders to follow up every 2-3 weeks until you get a clear yes or no.
Businesses that follow up effectively see up to a 70% increase in conversions.

The Follow-Up Until They Buy or Die System ☠️📞

The solution? A systematic follow-up process that keeps you top of mind without being pushy.

Mix Up Your Touchpoints 🔄
- Not every follow-up should be the same. Use a variety of methods to keep things fresh:
  - DM follow-ups on LinkedIn, Instagram, or Facebook Messenger
  - Personalized videos that show you care
  - Quick “Just checking in” texts
  - Emails with value-based content (case studies, testimonials, or tips)
Follow a 2-3 Week Check-in Cycle 📆
- Set reminders to follow up every 2-3 weeks.
- The goal isn’t to be annoying—it’s to stay relevant.
- Each follow-up should feel like a natural continuation of the conversation.
Don’t Just “Check In”—Add Value 💡
- Instead of saying, “Just following up,” try this:
  - “Hey [Name], I just came across a [case study, tool, article] that reminded me of your situation. Thought you’d find it useful!”
  - “Hey [Name], a lot of [industry peers] are struggling with [pain point]. Would love to share some insights I’ve seen work well.”
Use Urgency & Social Proof ⏳
- “We only have 3 spots left for [offer]. Do you want one?”
- “Businesses using this strategy are seeing [X]% more conversions. Let’s get you there.”
- “Others in your industry are making moves on this—I’d hate for you to miss out.”

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The Power of Persistence: Real-World Examples

Grant Cardone followed up 32 times with a prospect before closing a six-figure deal.
Nike spends millions ensuring their ads hit you over and over—because repetition works.
A real estate agent who followed up consistently for 8 months closed a $2M deal.

Common Follow-Up Mistakes to Avoid 🚨

❌ Being too aggressive (don’t spam daily) ❌ Only using one method (mix it up) ❌ Forgetting to provide value (not just “checking in”) ❌ Giving up too early (5-12 touchpoints win the deal)

Take Action Now: Start Your Follow-Up System

The businesses that win aren’t necessarily the best—they’re the most persistent.

💡 Your next big sale could be waiting on your follow-up. Don’t leave money on the table—implement the Follow-Up Until They Buy or Die System today!

FAQs About Follow-Ups

1. How often should I follow up with potential clients?

Answer: Follow up every 2-3 weeks until you get a clear yes or no. If they express interest but aren’t ready yet, adjust the timing based on their response.

2. What if I feel like I’m being too pushy?

Answer: The key is to add value in each follow-up instead of just “checking in.” Share helpful resources, industry insights, or testimonials to keep the conversation going naturally.

3. What should I say in my follow-up messages?

Answer: Avoid generic messages. Instead, personalize your outreach with something relevant, such as:

A case study about a similar client’s success
A quick tip or industry trend related to their business
A friendly check-in with a reason to reconnect

4. How do I track my follow-ups?

Answer: Use a CRM tool like HubSpot, Pipedrive, or Trello to set reminders and track responses. Even a simple Google Sheet can help you stay organized.

5. What’s the best channel for follow-ups?

Answer: A mix of channels works best. Email, LinkedIn DMs, phone calls, and even text messages can be effective depending on your client’s preferences.

6. When should I stop following up?

Answer: If a prospect clearly says they are not interested, stop. But if they are still engaging with your messages, keep checking in periodically. Many deals close after months of follow-ups!

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The “Follow-Up Until They Buy or Die” System: The Ultimate Sales Strategy for Closing More Deals