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If you're not leveraging the full potential of Google Maps and Google Business Profile (GBP), you're missing out on a golden opportunity to skyrocket your audience engagement. Get ready to have your mind blown as we dive into the incredible world of GBP, where you can reach 5x more users than Instagram and 3x more than your website. 😮 It's time to take your content distribution strategy to new heights and dominate your local market like never before!
Key Takeaways:
Google Business Profile (GBP) audiences are 5.8 times bigger than social media
GBP views are 3.8 times higher than typical business website views
Posting content on GBP can net you five times more eyeballs than social media alone
Are you tired of pouring your heart and soul into social media posts, only to see a tiny fraction of your followers engage? What if I told you there's a platform that can help you reach 5x more users than Instagram and 3x more than your website?
🤯 Welcome to the world of Google Maps and Google Business Profile (GBP)!
The Hidden Gem: Google Business Profile 💎
Many businesses treat GBP as just another SEO tool, but it's so much more than that. By sharing your content on Google Maps through your business profile, you can tap into a massive, highly engaged audience actively searching for businesses like yours.
Engage Your Audience at the Right Moment 📍
When users are on Google Maps, they're in a completely different mindset than when they're scrolling through social media. They're actively looking for local businesses to visit or buy from, making them the perfect audience for your content.
Case Study: Instagram vs. Google Maps 📊
Let's look at a real-world example. Imagine a business with an impressive 59,500 Instagram followers. Despite this large following, their recent posts receive less than 1% engagement. 😞
Now, let's compare that to their Google Business Profile. In the first six months of 2023, they received a staggering 2,077,329 views on Google Maps—that's 5.8 times more eyeballs than their Instagram presence!
But it gets better. During the same period, the business received 111,770 customer actions (website visits, phone calls, direction requests, and food orders) from Google Maps users. That's a 5.4% engagement rate – more than 5 times higher than Instagram! 🎉
Your Website vs. Google Maps 🌐
You might think your website is the ultimate destination for your content, but the numbers tell a different story. In June 2023, the same business received 123,786 website visits. Impressive, right? But their Google Business Profile captured 351,608 views – 2.8 times higher than their website! 😮
Even more fascinating, 20.3% of all unique visits to their website actually came from Google Maps and GBP. Without those visits, Google Maps reaches 3.6 times as many people as the business's website.
See How Digital Marketing All Can Drive More Traffic to Your Website
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Search Box Optimization – You can own a keyword in your local area. Best way to dominate your local market.
Prioritize Your Content Distribution
The takeaway? Start prioritizing Google Business Profiles as a content distribution channel ahead of social media and your website. By doing so, you'll generate way more traffic and engagement, reaching potential customers at the exact moment they're ready to make a purchase.
I hope this article has opened your eyes to the incredible potential of Google Maps and Google Business Profile. I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
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