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When was the last time you scrolled past the top three business listings on Google? Probably never. That’s because the Google 3-Pack dominates search results, capturing 75% of all clicks from local searches. If your business isn’t there, you’re losing traffic, leads, and sales to your competitors.
So, what exactly is the Google 3-Pack, why is it crucial for your business, and how can you land a spot? Let’s dive in.
Key Takeaways:
The Google 3-Pack is the top three business listings that appear for local searches on Google.
It gets 75% of all clicks, meaning businesses outside the 3-Pack lose potential customers.
Appearing in the 3-Pack increases website traffic, phone calls, and foot traffic to your business.
Getting there requires consistent Google Business Profile updates, strong SEO, and local optimization.
Digital Marketing All can help businesses dominate their local market and secure a 3-Pack position.
What is the Google 3-Pack?
The Google 3-Pack is the top three local business results that appear in a boxed section at the top of Google’s search results when someone searches for services in their area.
For example, if you search "best coffee shop near me", Google will show you three businesses that match the search based on location, relevance, and user reviews. Below those, there’s usually an option to "View More," but most people never click it—they choose from the top three.
Why is Being in the Google 3-Pack So Important?
1. You Get 75% of Clicks
When people search for local services, the businesses in the 3-Pack receive the majority of clicks. If you’re not there, potential customers won’t even see your business.
2. Increased Phone Calls & Website Visits
Since the 3-Pack includes direct links to your website, phone number, and directions, customers can reach you instantly. Businesses in the 3-Pack see a 70% increase in calls and visits compared to those outside it.
3. More Foot Traffic & Sales
According to Google, 88% of people who search for a local business visit one within 24 hours. If you’re not listed, your competitors are getting all that traffic instead.
4. Credibility & Trust
People trust Google’s top recommendations. If you’re in the 3-Pack, customers see your business as more reputable and established than those buried in search results.
5. Free Advertising
Unlike paid ads, appearing in the 3-Pack is organic, meaning you don’t pay Google for the placement. It’s like having a permanent billboard at the top of search results—without the ad spend.
How to Get Your Business in the Google 3-Pack
1. Optimize Your Google Business Profile (GBP)
Claim & Verify your listing at Google Business Profile.
Fill out every section (business name, address, phone number, hours, website, etc.).
Choose the right categories that match your services.
Add high-quality photos and videos to make your listing stand out.
2. Get More Positive Reviews
Businesses with high ratings and frequent reviews rank better.
Ask happy customers to leave Google reviews.
Respond to all reviews, both positive and negative.
3. Use Local Keywords
Include location-specific keywords in your business description, posts, and website content.
Example: Instead of "best plumber," use "best plumber in Dallas."
4. Keep Your Profile Updated
Post regular updates, promotions, and events to signal activity to Google.
Keep your hours, phone number, and services accurate and up to date.
5. Build Local Backlinks
Get mentioned on local blogs, directories, and news websites.
List your business on Yelp, BBB, and other trusted directories.
6. Use Search Box Optimization
Owning a high-traffic keyword in your area ensures you appear when people search.
Digital Marketing All specializes in this and can help your business dominate local search results.
The Cost of NOT Being in the 3-Pack
If your business isn’t in the Google 3-Pack, here’s what you’re missing:
Lost sales to competitors who show up first.
Fewer calls, clicks, and website visits.
Less brand trust (people assume top-ranked businesses are the best).
Higher ad spend (you’ll need to pay for ads just to compete).
See How Digital Marketing All Can Drive More Traffic to Your Business
Brand Voice Strategy – We help you create a voice that attracts your ideal customer.
Market Growth Research – Discover where you’re missing traffic opportunities.
Local SEO – Unlock more SEO traffic and dominate your local market.
Google 3-Pack Optimization – Get ranked at the top of Google.
Geo-Targeting – Find customers in your exact service area.
Content Marketing – Our team creates high-ranking content that generates leads.
Search Box Optimization – Own the top keywords in your local area.
FAQs
1. How long does it take to rank in the Google 3-Pack?
It depends on competition, but it usually takes several months of consistent updates, reviews, and SEO efforts.
2. Can I pay Google to get into the 3-Pack?
No, the 3-Pack is organic, meaning Google chooses businesses based on relevance, distance, and prominence.
3. Do I need a website to be in the 3-Pack?
While it’s not required, having an optimized website improves your chances of ranking higher.
4. How often should I update my Google Business Profile?
At least once a week with new photos, posts, and business updates.
5. Can Digital Marketing All help me get into the 3-Pack?
Yes! Our team specializes in local SEO, Google Business Profile optimization, and search box dominance to help you get top placement.
If you want our team to just do your marketing for you, click here to book a free consultation. 🚀
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