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2 Minutes Read

Hey there, email enthusiasts! ?

Buckle up, because we've got some big news that's shaking up the email world. Whether you're into cold emailing or running a newsletter, this update from Google is a game-changer.

The Scoop on Gmail's Latest Update

So, here's the deal: Google just rolled out an update that might make your emails look like they're wearing a "suspicious" hat. ?️‍♀️

A cartoon-style illustration of a confused person sitting at a desk with a computer, surrounded by envelopes floating in the air. The envelopes have various symbols on them: some have red flags, others have question marks, and a few have smiley faces. Above the person's head is a thought bubble containing a simplified Gmail logo with a magnifying glass examining it. The overall tone should be lighthearted and slightly chaotic, representing the changing landscape of email marketing.


What's New?

  • There's now a shiny new button at the top of emails that says something like, "Hmm, this might not be safe. Wanna mark it as spam?"
  • This makes it super easy for people to flag your emails as spam (yikes!)
  • Remember: The number of times you get marked as spam is like the royal flush of email marketing – it's the biggest factor in whether your emails actually reach people's inboxes.

What This Means for You

  1. Say goodbye to open rate tracking: Those sneaky little pixels we used to track opens? They're out.
  2. Simplify your signature: Time to retire that fancy image in your email signature.
  3. Embrace the plain text life: Keep it simple, silly!

This applies to everything – cold emails, newsletters, you name it. Whatever email tool you're using (Instantly, Smartlead, Go High Level), it's time to hit the brakes on open rate tracking.

The Action Plan ?

  1. Disable open rate tracking ASAP: Seriously, do it now. We're already seeing open rates plummet.
  2. Focus on new metrics: Reply rates and bounce rates are your new best friends.
  3. Use tools like Glockapps: Keep an eye on your domain and email health.
  4. Double down on best practices: It's more important than ever to play by the rules.

Quick Tips for Email Success

  • Set up those DNS records properly (it's like flossing – boring but important)
  • Warm up new email accounts for 3 weeks (Instantly can help with this)
  • Slow your roll: Send fewer emails per account each day
  • Keep it plain and simple: No fancy HTML, just good ol' text
  • Get personal: Use tools like Clay to make each email unique

Remember, we're all in this together. Stay smart, stay adaptable, and keep those emails flowing!

Happy emailing! ?

Email Marketing

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