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12 Minutes Read

How the Google June 2025 Core Update Can Catapult Your Success!

Are you feeling the digital ground shake? Have you noticed changes in how your website shows up on Google, or maybe your online visitors have been a bit shy lately? Don't worry, you're not alone. Google just rolled out its June 2025 Core Update, and for many businesses, it feels like a big mystery. But what if I told you this update isn't something to fear, but a massive opportunity to make your business truly shine online? This isn't just another "how-to" guide; it's a launchpad to help you understand what's happening and, more importantly, how to take action to turn these changes into wins for your business.

Key Takeaways

  • Google's Updates are About YOU (the User!): Google wants to show people the most helpful, trustworthy, and expert content. This update is all about making sure that happens.

  • Quality is King (and Queen!): If your content is genuinely good, answers questions, and shows you know your stuff, you're on the right track.

  • Mobile-Friendly Matters More Than Ever: Most people use their phones to search, so your website needs to look and work great on mobile.

  • Your Brand Voice is Your Superpower: Consistency in how you talk about your business across all platforms builds trust and recognition.

  • Action-Driven Content Wins: Don't just tell people what to do; inspire them to say "YES" to their future, with your business as the solution.


Google June 2025 Core Updates Quick Facts

Unlocking the Google June 2025 Core Update: What It Means for Your Business

Google is always working to make its search results better. Think of it like a chef who constantly refines their recipes to make the food more delicious and satisfying. Google’s "core updates" are like those big recipe changes – they're major improvements to how Google decides which websites to show first when someone searches for something. The June 2025 Core Update, which started rolling out on June 30th and will take about three weeks to complete, is all about making sure that what you find on Google is truly helpful, reliable, and from real experts.

This isn't about Google punishing your website; it's about rewarding those that are doing an excellent job of providing value to their audience. If you've ever searched for something and found a page that didn't quite answer your question, or seemed a bit sketchy, you know how frustrating that can be. Google is working to fix that.

What is Google Looking For?

Google's goal is simple: to connect searchers with the best possible information. When a core update rolls out, Google is fine-tuning its understanding of what "best" means. Here's what they're truly valuing:

  • E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. This is Google’s golden rule!

    • Experience: Do you have real-world experience with what you're talking about? For example, if you're a plumber writing about fixing a leaky faucet, that's experience. If you’re a traveler writing about the best beaches in Maine, your personal photos and stories show experience.

    • Expertise: Do you know your stuff? Are you a recognized expert in your field? A certified financial advisor giving investment tips demonstrates expertise.

    • Authoritativeness: Is your website a go-to source for information on your topic? Are other reputable websites linking to yours? If your local newspaper features your bakery as the best in town, that boosts your authoritativeness.

    • Trustworthiness: Is your information accurate, transparent, and safe? Do you have clear contact information and a privacy policy? An online store with secure payment options and clear return policies builds trustworthiness.

  • People-First Content: This means creating content for your customers first, not just to trick Google into ranking you higher. Imagine you're talking to a friend who needs help – would you just stuff your sentences with keywords, or would you genuinely try to help them?

  • Mobile-Friendliness: With so many people using their phones, Google wants to make sure your website looks and works perfectly on a small screen. If your website is hard to read or navigate on a phone, it's like having a beautiful storefront that's impossible to open.

  • User Experience (UX): This is all about how easy and pleasant it is for someone to use your website. Is it fast? Is it easy to find what they're looking for? Are there annoying pop-ups? A good UX means people stay longer and are more likely to become customers.

The Impact on Businesses: Turning Challenges into Opportunities

Some businesses might see their website traffic go down after a core update, and that can feel scary. But for those who embrace what Google is looking for, these updates are a huge chance to leap ahead of the competition.

Think of Maria, who owns a charming local bookstore. Before the update, she had a simple website with just her address and hours. After the June 2025 update, she noticed her website wasn't showing up as high in searches like "best local bookstores Biddeford Maine." She felt a pang of worry, but then she decided to take action. She started blogging about new book releases, hosting virtual author talks, and sharing stories about her favorite customers. Her website became a hub of literary delight, showing her passion and expertise. Soon, her rankings improved, and more people were not only finding her online but walking through her door, saying, "I loved your article about classic novels!"

This is the power of understanding Google's updates: they push us to create better businesses and better online experiences.

See How Digital Marketing Can Drive More Traffic to Your Website

Ready to turn these insights into action and watch your website visitors grow? Here's how our team can help you navigate the ever-changing digital landscape and propel your business forward:

  • Brand Voice Strategy: Let our team help you create your unique brand voice to attract your ideal customer. Imagine your business speaking directly to the hearts and minds of the people who need you most.

  • Market Growth Opp Research: Let our team show you where you can gain additional traffic that you are missing. We’ll uncover hidden pathways to reach more customers.

  • Local SEO: Unlock more SEO traffic. See real results. Dominate your local market. If you service a local area, imagine your business being the first one people see when they search for "plumber near me" or "best pizza in town."

  • Dominate Google: Let us get your company to the top of Google. Picture your business consistently appearing at the very top of search results, the first choice for countless potential customers.

  • Competitive Link Analysis: Know what your competitors are doing. Understand their strengths and weaknesses so you can outmaneuver them.

  • Geo-Targeting: Let us find your customers in your desired location. Pinpoint your ideal audience right where they are, maximizing your advertising impact.

  • Content Marketing: Our team creates epic content to be shared, generate links, and attract traffic. We know the secret recipe for success. Imagine your articles and blogs being shared widely, drawing in new customers effortlessly.

  • Paid Media Advertising: Effective paid strategies with clear ROI. You pay per result with us. Picture every dollar you spend on ads bringing back even more in sales.

  • Blogging Services: Let us create a blog that will help you rank. Envision your blog posts not just informing, but inspiring action and bringing in a steady stream of visitors.

  • Search Box Optimization: Owning a keyword in your local area is the best way to dominate your local market. Imagine owning the top spot for critical searches in your community.

  • Search Price Optimization: Not only can you own the keyword in your local area and nationally, but you can control your advertising cost by getting out of the price war that exists in pay-per-click advertising and achieve a higher ROI. Picture saving money on ads while still getting amazing results.

  • Marketing Consulting: Develop tailored strategies to grow your brand and maximize impact.

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Action-Driven Content: Inspiring "YES!"

It's not enough to just give information. To truly thrive, you need content that makes your audience feel something, imagine possibilities, and take action. This is where "action-driven" content comes in.

  • Focus on Benefits, Not Just Features: Instead of saying, "Our software has 50 different tools," imagine saying, "Imagine cutting your workload in half and doubling your productivity." Which one makes you want to learn more? It’s about showing them the amazing outcome they can achieve.

  • Use Emotional Triggers: We all have desires – for success, recognition, financial freedom, or even just a bit more peace in our lives. Appeal to these emotions. For example, instead of just describing a sales course, you could say, "Picture yourself closing deals effortlessly, becoming the top performer in your company and feeling a sense of immense pride."

  • Create a Sense of Urgency: Sometimes, a little push is needed. Limited-time offers or exclusive opportunities can encourage immediate action. "Only 5 spots left for our transformative workshop – will one be yours?" makes people think, "I can't miss out!"

  • Provide Social Proof: We trust what others say. Testimonials, reviews, and user-generated content build credibility. "Join the 10,000+ professionals who have revolutionized their careers with our method" shows that many others have found success.

Balancing Information and Inspiration

While we're moving away from pure "how-to" content, it's still important to provide value. The key is finding the right balance:

  • Offer a taste of your expertise without giving away the entire recipe: Think of it like a free sample at a bakery. You get a delicious taste, which makes you want to buy the whole cake! You share enough to show you're an expert, but leave enough for them to want your full solution.

  • Present challenges and pain points, then position your solution as the answer: People are often searching for solutions to problems they're facing. Start by acknowledging those struggles. "Are you tired of constantly battling a messy home?" (pain point) "Imagine a sparkling clean home every day, effortlessly, with our revolutionary cleaning service!" (solution and possibility).

  • Use storytelling to make complex concepts relatable and engaging: Humans are wired for stories. Instead of dry facts, share a journey, a transformation, or a relatable scenario.

"The greatest marketing is never about tricks, but about truly serving your audience." - Unknown

Real-World Success Stories

Let's look at real examples to spark your imagination and show you how these principles work:

  • Local Coffee Shop: "What's the best coffee shop in Seattle?" That's a common search! A Seattle café optimized for this by creating a blog post highlighting their unique roasting process and the story of their beans, sourced from small family farms. They painted a picture of the cozy atmosphere and the passion behind every cup. Result? They landed a Featured Snippet (that little box at the top of Google with a quick answer) and saw a 15% increase in foot traffic within a month. People didn't just read about coffee; they craved the experience.

  • Fitness Coach: A personal trainer answered "How to start a fitness routine at home?" not just with exercises, but with a powerful story. They shared about Maya, a busy mom who thought she had no time for fitness. Maya transformed her health and energy with just 15 minutes a day using the coach's program. This motivational story, combined with a 50-word snippet, appeared in Google's "People Also Ask" (PAA) section, driving 200 new sign-ups in three months. Maya's story inspired others to say, "If she can do it, so can I!"

  • Plumber’s Triumph: A local plumber targeted "How to unclog a drain without chemicals?" with a clear, step-by-step answer, but also wove in the story of a frantic homeowner, Mr. Henderson, whose sink was overflowing right before a dinner party. The plumber's timely advice not only saved the party but showed Mr. Henderson that there are effective, safe solutions. Their PAA appearance led to a 25% boost in service calls. People saw not just a solution, but a reliable helper in a crisis.

Business owner navigating digital marketing with Google core update June 2025 insights.

Creating Content Google's AI Loves

Google’s AI is constantly getting smarter. It wants to understand your content deeply, just like a human would. To rank high, especially in Google AI mode and the "People Also Ask" section, you need to think like the AI:

  • Find the Right Questions: What are your customers actually asking? Tools like AnswerThePublic or Google's own "People Also Ask" (PAA) boxes are goldmines. For example, if you're a painter, you might find people asking, "What's the best paint for a kitchen?" or "How long does it take to paint a living room?"

    • Example: A local bakery owner uses Google's PAA and finds "What's the best birthday cake flavor?" This inspires her to write a blog post that not only answers the question but tells stories of joyful birthday celebrations centered around her unique cake creations.

  • Answer Clearly and Concisely: Google loves direct, short answers for things like Featured Snippets (those quick answers at the top of search results). Aim for 40-60 words. Use simple words.

    • Example: For "How to choose a reliable auto mechanic," you could write: "Look for certified technicians, transparent pricing, and positive customer reviews. Ask for recommendations and check online ratings for trustworthiness."

  • Optimize Your Content: Place the question as a main heading (like H2 or H3) and then immediately follow it with your clear answer. Include your main keywords naturally throughout.

    • Example: A blog post titled "Your Guide to Choosing the Perfect Local Electrician" could have a subheading like "What Makes a Great Electrician?"

  • Use Structured Data (Schema Markup): This is like giving Google a secret cheat sheet about your content. It’s a bit of code that tells Google, "Hey, this part of my page answers a specific question!" It increases your chances of appearing in PAA. Don't worry if you don't know how to do this – a good marketing team does!

    • Example: A dentist adds FAQ schema to a page answering "How often should I visit the dentist?" This helps them land in PAA, drawing in new patients.

  • Engage with Storytelling: Instead of a dry answer, weave a story.

    • Example: For "What's the best fitness class for beginners?" don't just list types of classes. Tell the story of David, who felt intimidated by gyms but found confidence and strength in a welcoming beginner's yoga class. "David walked into his first yoga class feeling nervous, but the encouraging instructor and friendly atmosphere made him feel right at home. Now, he's stronger and more flexible than ever!" This inspires others to take that first step.


FAQs

Q: What is a Google Core Update? A: Think of a Google Core Update as a major overhaul to Google's recipe for ranking websites. It's designed to improve how Google understands and presents the most helpful and relevant content to people searching online. It's not about punishing specific websites, but rather rewarding those that truly offer value.

Q: How can I tell if the June 2025 Core Update affected my website? A: The main way to tell is by looking at your website's traffic and how it shows up in Google Search. If you see a sudden drop in visitors from Google, or if your website's ranking for certain keywords has changed significantly, it's possible the update had an impact. Tools like Google Analytics and Google Search Console can help you track these changes.

Q: What should I do if my website was negatively impacted by the update? A: Don't panic and don't make sudden, drastic changes. Google's main advice is to focus on creating genuinely helpful, reliable, and expert content for your users. Review your content through the lens of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Consider if your content truly answers user questions, is easy to understand, and provides a good user experience.

Q: How often do Google Core Updates happen? A: Google usually rolls out several core updates throughout the year, typically every few months. They also make many smaller, unannounced changes all the time. Staying on top of these trends and consistently improving your online presence is key to long-term success.

Q: Is it okay to use AI to write content for my website after this update? A: Google doesn't ban AI-generated content, but it strongly emphasizes that content should be "helpful, reliable, and people-first." If you use AI, make sure it's to assist you in creating high-quality, accurate content that still demonstrates your unique expertise and experience. Avoid using AI to create thin, spammy, or inaccurate content.


The Google June 2025 Core Update is more than just a technical tweak; it's a clear signal from Google that the future of online success belongs to businesses that genuinely serve their audience. This is your moment to transform your online presence from a static brochure into a vibrant, engaging experience that captures hearts and converts visitors into loyal customers. Imagine the growth, the new customers, and the profound satisfaction of truly connecting with your audience. The question isn't if your business can thrive in this new landscape, but when you'll decide to make it happen.

I hope you enjoy reading this blog post. If you want to be our next success story, have my team do your marketing. Click here to book a call!



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09.06.2025

How Do I Set Up a Google Business Profile? Quick Steps Inside

Did you know that businesses with fully completed Google Business Profiles are twice as likely to gain customer trust? When customers search for your business online, their very first impression comes from your presence on Google Search and Google Maps. Without a visible and up-to-date Profile on Google, potential customers might choose your competitors — even if your services are better!Key Takeaways for How Do I Set Up a Google Business Profile?A Google Business Profile increases your visibility and trust.Verification is essential for full access and credibility.Complete, accurate information enhances search ranking.Opening Insights: Why Setting Up Your Google Business Profile MattersA Google Business Profile allows your company to shine in local online searches, helping potential customers easily find your address, hours, phone number, and business type. Whether you run a storefront, a service business, or manage multiple locations, creating and optimizing a Business Profile puts essential business information in front of your audience. As local SEO is increasingly important for businesses both big and small, your profile isn’t just an online listing – it’s a direct connection to potential customers.Studies show that local searches drive real results: nearly 76% of people who search for something nearby visit a business within a day. By taking ownership of your Google My Business presence, you control the story customers see. Detailed and accurate information about your business — including service area, business category, and contact info — supports higher placement in local search results, making you stand out and earn more clicks. The sooner you set up and verify your Google Business Profile, the faster you’ll benefit from increased visibility and customer trust."According to Google, businesses with complete profiles are twice as likely to earn customer trust. Ignoring your presence means leaving customers to find your competitors instead."What You'll Learn About Setting Up a Google Business ProfileStep-by-step instructions for creating a Google Business ProfileHow to add business information, hours, and photosThe importance of verifying your businessOptimizing your Google Business Profile for search resultsUnderstanding Google Business Profiles: Definitions and BenefitsWhat Is a Google Business Profile?A Google Business Profile is a free tool that lets business owners manage how their company appears across Google Search and Google Maps. It's more than just a listing; it's your digital storefront. You can display your business name, address, phone number, business hours, website, business category, and even post updates — all in one easy-to-find place. When you set up a Google Business profile, you help ensure potential customers can visit, call, or learn more about your business directly from search results. Having this profile is essential for any local SEO strategy in today's competitive marketplace, and it can be your most valuable free asset for connecting with your community.By taking control of your Profile on Google, you make sure the information about your business is accurate and up-to-date. Customers searching for your business type or related services will see your profile, your Google Maps pin, and real-time details you provide. This not only helps with basic awareness but also builds credibility — something every local business needs in their toolkit, whether they serve walk-in traffic or offer services across town.Benefits of a Google Business Profile for Your BusinessSetting up your Google Business Profile offers many advantages. It increases your business’s chances of being found in local and “near me” searches – a big win for brick-and-mortar shops, restaurants, or even service businesses like plumbers or salons. Customers can leave reviews, helping you build your online reputation and attract more potential customers. Positive ratings and responses to feedback encourage trust and help improve your search engine visibility.Pro tip: With regular updates and quality content (like photos, posts, and service information), you can increase engagement and drive more people to take action — whether that’s visiting your location, making a call, or booking a service. The Google Business Profile platform is built to support continual optimization. This means the more information you provide, the better your chances of appearing in top local search results, surpassing competitors who may not keep their profiles as updated.Step 1: Create a Google AccountWhy You Need a Google Account to Create a Google Business ProfileTo create a Google Business Profile, you must first create a Google account, which serves as your gateway to managing your business presence online and accessing Google My Business tools. This acts as your access key to all of Google’s free tools, including Google My Business. It protects your business profile, ensures you're the verified owner, and lets you manage multiple locations or service areas if needed. Without a Google account, you can't claim or verify your company on Google Maps or in search results, and potential customers may see outdated or incorrect information.Having a Google account also allows you to respond to customer reviews, post updates, and adjust your information any time your business changes address, phone number, or business hours. This keeps your digital presence flexible and accurate, boosting both your local SEO and your customers’ trust. If you already use Gmail or YouTube, you probably have a Google account. If not, setting one up is simple and free.How to Set Up a Google AccountHead to accounts.google.com/signup. Fill in your basic details — name, email, password, and recovery options. Remember to use a professional email aligned with your business name when possible. Once your Google account is active, you’ll use this login for all steps that follow — from claiming your business profile to managing reviews and updates. If you run multiple businesses, you can even create extra Google accounts for each, ensuring every profile remains secure and organized. This initial step unlocks the tools you need to add your business and continue with the setup process below.Step 2: Add Your Business to GoogleHow Do I Set Up a Google Business Profile? Starting the ProcessOnce your Google account is ready, visit the Google Business Profile website to add your business, add your business information, and start optimizing your profile for better local search results. Click “Manage now” to begin. You’ll first need to add your business name exactly as it appears offline. Consistency here matters for local SEO and search engine trust. Next, you’ll be prompted to select your business category – for example, “Coffee shop,” “Lawyer,” or “Auto repair.” This choice helps Google show your profile to people who search for those services in your area.Entering correct details is important for accuracy. If you find that your business already appears on Google Maps, you can claim and update it instead of creating a duplicate. Click through, follow the steps, and you’ll be one step closer to increasing your visibility in local searches. Businesses with clear, precise categories and names rank higher in relevant search results — making this step critical for new or established brands.Visit the Google Business Profile websiteEnter your business nameSelect your business categoryStep 3: Input Essential Business InformationBusiness Address and Service AreaIt’s critical to add your exact business address and clearly define your service area to maximize local search visibility and improve your Google Business Profile's reach. If you run a storefront, use the mailing address where customers can visit. For service businesses (like plumbers or cleaners), you can specify a broad service area but you don’t need to display a physical storefront address. Clearly defining this information helps Google and customers find you. Accuracy here affects your Google Maps listing and how customers discover you in app-based or local search results.For multi-location companies, repeat the process for each location. Select “Yes” if customers come to your physical store, or “No” if you travel to their location. This distinction optimizes your appearance in searches for “near me” or location-based needs, making it easier for those nearby to find and contact you.Service Areas: Reaching Multiple LocationsIf your business caters to customers across several neighborhoods or cities, use the “service area” feature. Input zip codes, cities, or radius-based regions you cover. This expands your profile’s reach in targeted Google searches for your business type and increases visibility for potential customers outside your main location. Updating your service area makes your profile relevant for a wider audience and ensures you don’t miss out on local clients searching for help nearby.Businesses like electricians, delivery companies, and caterers often benefit from this option, since their work isn't limited to one single address. Be honest about where you serve to avoid confusion, boost rankings in the right service areas, and connect with customers who need your offerings.Phone Number and Website DetailsAdding a reliable phone number and website URL to your Google Business Profile is essential for converting online traffic into real inquiries or sales, boosting your profile's effectiveness. Make sure the phone number you list is accurate, in service, and preferably dedicated to your business. This way, calls from searchers go straight to you. If you have a business website, enter the complete address (avoid typos!) so potential customers can easily click through for more details or to make an order.Remember: the phone number and website info you provide on your Google Business Profile should match other online listings to build strong search engine trust and improve your local SEO rankings. Inconsistent information can lower your placement in search results, so double-check every field as you add your business information to Google.Business Hours: Setting Accurate AvailabilityListing your regular business hours on your Google Business Profile helps customers know exactly when they can visit, call, or expect a service, enhancing your local SEO and customer trust. Be as accurate and specific as possible, including weekends and holidays if your hours differ. Updating your profile if your schedule changes (such as on special occasions) reduces frustration and missed opportunities.Google rewards profiles with up-to-date hours, showing them more often for searches like “open now” or “best [business type] open today.” You can always adjust hours later using your Google Business dashboard. Accurate times earn trust and keep customers coming back.Business Description: Crafting an Effective Profile on GoogleYour business description is your chance to stand out. Use this space (up to 750 characters) to explain what makes your business special, highlighting your expertise, experience, and the solutions you offer. Mention your top services and the areas you serve, but avoid overloading with keywords as Google prioritizes helpful, readable descriptions.A great description tells potential customers why they should choose you over competitors. Keep it simple, honest, and welcoming. For best results, refresh your description every few months to highlight new offerings or events that might interest people searching in your area.FieldExampleImportanceBusiness NameSunny CaféHelps customers and search engines identify youAddress / Service Area123 Main St, Portland, ME / Portland & South PortlandEnsures you show up for the right local searchesBusiness CategoryCoffee ShopGets your profile in front of the right audiencePhone Number(207) 123-4567Lets potential customers reach you easilyWebsitewww.sunnycafe.comDrives traffic to more information about your businessBusiness HoursMon–Fri 8am–5pmInforms searchers when you’re open or closedBusiness DescriptionFriendly, local coffee shop serving house-roasted coffee & pastries.Sets you apart and highlights what you do bestVideo tutorial: Filling out business information on your Google Business ProfileStep 4: Add Photos to Your Google Business ProfileTypes of Photos to AddHigh-quality photos help your Google Business Profile look inviting and trustworthy, encouraging more customer engagement and improving your profile on Google. Google recommends adding a storefront image so people recognize your location when they arrive. Include photos of your staff in action, products or services you offer, and any unique parts of your interior or exterior. For service businesses, add photos of your team delivering services or customer results to showcase your expertise. The more authentic and current your pictures, the better you’ll connect with customers online.Regularly update your photo gallery to show seasonal changes, new offerings, or recent renovations. This ongoing attention not only improves your profile on Google but also signals to Google’s algorithm that your business is active — a huge plus for local SEO rankings.Tips for Choosing Effective PhotosHigh-quality storefront imageStaff in actionProduct shotsService delivery in progressPhotos added to your Google Business Profile should be well-lit, clear, and represent your business accurately to attract more customers. Avoid using stock images; real photos create trust and show customers a true view of your business. If possible, use a professional camera or smartphone and update images at least once each season, especially after a renovation or expansion.Lastly, follow Google’s guidelines for image sizes and types, which promotes the best display on all devices, from phones to desktop computers. Exceptional photos can prompt more views, clicks, and calls from potential customers searching for your business category or services in your area.Step 5: Verify Your Google Business ProfileHow to Verify Your Business on GoogleTo unlock all the features of your Google Business Profile, you’ll need to verify ownership. This usually involves Google mailing a postcard with a verification code to your business address. Sometimes, depending on your category and information, they may offer phone, email, or instant verification. Follow the instructions in your profile dashboard for the fastest method.Verifying your business protects your Google Business Profile and proves to Google — and your customers — that you’re the legitimate owner, unlocking full access to profile management. Only after verification can you respond to reviews, update business hours, or see analytics about how customers find you in Google Search or Maps.Troubleshooting Common Verification IssuesSometimes, the verification process can hit snags. If you don’t receive your postcard or email within two weeks, check your account for mistakes in your address or service area. Be sure your business name and mailing details match your local signage and website exactly. If problems continue, use Google’s support options – they can help speed up or troubleshoot the process.If your business moves or changes ownership, you’ll need to complete the verification process again. Keeping your verified status current ensures you maintain control over your profile, access all management features, and keep your business information protected from unauthorized edits.Step 6: Optimize Your Google Business Profile for Better VisibilityOptimizing Business Description and Business CategoryOnce verified, focus on updating and polishing your business description and category. Use language customers might type into Google — like your business type, signature service, and neighborhoods you cover. The business category should stay current with what your company actually does. If your offerings expand, add a secondary category (such as “Coffee shop” and “Bakery”).A well-optimized profile brings your listing higher in local search results and allows searchers to find you based on services, reviews, or timely updates. Google’s system loves fresh content: so posting photos, updates, and responding to reviews weekly keeps your business visible and relevant.Managing Reviews and Updating Business InformationReviews play a big role in local SEO — and your business reputation. Always thank customers for positive reviews, and address concerns from any negative ones respectfully and promptly. This shows new customers that you care and pays off in more 5-star ratings over time. Update your business hours, contact details, and service area regularly, especially if your offerings shift with seasons or holidays.Timely responses and profile updates boost trust and favor your listing in Google Search results. Google prefers “active” profiles, rewarding them with more impressions and clicks from potential customers looking for your business type or service areas.How Google Search and Google My Business Work TogetherWhen people type your business name or service into Google, your Google Business Profile appears alongside results, giving you prime frontline exposure. The stronger and more complete your profile, the more likely it is to appear in Maps, “3-Pack” results, and answer direct local searches (“plumber near me,” “best coffee shop downtown,” etc.). For businesses managing multiple locations or teams, Google My Business offers tools to control each profile on Google efficiently.Pro tip: Consistency in your contact information and ongoing engagement — like updating photos and posting business news — further helps your local online presence.Video guide: Tips to optimize your Google Business Profile listingsMaintaining and Updating Your Google Business ProfileEditing Business Hours, Service Areas, and Contact InfoBusiness details change — and your Google Business Profile should reflect updates in real time. Use your dashboard to edit business hours if you change schedules, add new service areas, or update your phone number and website details. This keeps your listing accurate, helping both Google and customers trust the info they find.With every update, you also inform Google’s algorithm that your business is still active — a key trust signal for ranking in local searches and Google Maps. Schedule a review of your listing at least once a quarter, or whenever you roll out new products, relocate, or change your service area.Responding to Reviews and Customer QuestionsResponding to reviews isn’t just good customer service — it’s a proven way to boost your visibility and reputation in Google’s eyes. Answer every question your customers post, thank them for positive feedback, and resolve issues quickly and politely. Engaged business owners get more glowing reviews, which help lift their profiles higher in search.You can use the Q&A feature to address frequent queries about your business hours, service area, or available products. Proactive engagement shows visitors you’re reliable and attentive, a quality Google rewards with preferred listing positions for relevant business categories.Checklist: Steps to Set Up Your Google Business ProfileCreate a Google accountAdd your business informationEnter service area and business hoursAdd photosVerify your business profileOptimize your listingPeople Also Ask: Common Questions About Google Business ProfilesHow do I create a Google profile for my business?Creating a Google profile for your business involves registering a Google account, visiting the Google Business Profile site, adding your business information, and verifying ownership.Is it free to create a Business Profile on Google?Yes, setting up a Google Business Profile is completely free. You pay nothing to create or manage your profile.Do you need an LLC to have a Google business page?You do not need to have an LLC. Any legitimate business can create a profile, whether sole proprietor, partnership, LLC, or corporation.What are the requirements for a Google Business Profile?You must have a physical business location or service area, a verified Google account, and accurate business information. Google may require additional verification steps depending on your industry.Frequently Asked Questions (FAQs) About How Do I Set Up a Google Business Profile?Can multiple people manage one Google Business Profile?What if my business changes location?How often should I update my business information?Is Google My Business the same as Google Business Profile?Expert Quotes on the Power of Google Business Profiles"Optimizing your Google Business Profile can significantly boost your visibility on local search. It's one of the most cost-effective marketing tools available to small businesses today." – Local SEO SpecialistConclusion: Take the Next Step in Growing with Google Business ProfileStart Setting Up Your Google Business Profile TodayDon’t wait — setting up your Google Business Profile is the best step you can take for more visibility and business growth in your community!Need Help?Call us at 207-710-1449 or email us at info@digitalmarketingall.org for expert assistance with your Google Business Profile.Ready to elevate your entire digital strategy beyond just your Google Business Profile? Understanding how search engines interpret and rank your content can unlock even greater visibility and authority for your business. Dive into the essentials of semantic SEO and the art of content relevance to discover how advanced optimization techniques can help you connect with your ideal audience. By mastering both local and semantic SEO, you’ll be equipped to build a robust online presence that stands out in today’s competitive landscape. Take the next step and transform your approach to digital marketing with deeper, smarter strategies.

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