Add Row 
Add 
When Jenny, a small bakery owner in Chicago, noticed her website’s traffic plummet in June 2025, she panicked. Her site, once a go-to for local cake orders, vanished from Google’s search results. But then she discovered a secret: Google was clearing out weak, outdated website pages and boosting fresh, engaging content from platforms like TikTok, Reddit, and X. By sharing her bakery’s story on social media, Jenny tripled her online orders in just weeks. Google’s June 2025 Spam Update isn’t a threat—it’s your chance to shine. Let’s explore how this shift can help your business thrive.
Key Takeaways
Google’s June 2025 Spam Update is removing billions of low-quality website pages to make room for better content.
Social media platforms like TikTok, Reddit, and X are ranking higher, offering a faster way to reach customers.
Creating engaging, authentic content on social media can boost your business’s visibility and attract more leads.
Simple changes, like updating your website and posting on social platforms, can help you dominate your local market.
Partnering with a marketing team can turn this opportunity into real results for your business.
What’s Happening with Google’s Search Index?
Google’s search index is like a giant library of all the web pages it shows when you search for something. In June 2025, Google started a massive cleanup, called the June 2025 Spam Update. This update removed billions of website pages that weren’t helpful—think outdated blog posts, duplicate content, or pages stuffed with spammy keywords. At the same time, Google is giving a big boost to user-generated content (UGC) platforms like TikTok, Reddit, and X. These platforms are now ranking higher for more keywords than ever before.
Why does this matter? Because it’s easier and faster to create a post on Instagram or X than to build a full website page. Google is rewarding fresh, authentic content that people love to engage with. For example, a 2025 report from Sistrix shows that Reddit’s visibility in Google search results surged by 60% since 2023, while traditional websites lost ground. This shift is a golden opportunity for businesses to stand out.
“The future of search is about authenticity and engagement, not just keywords.” – Lily Ray, SEO Expert
Why Are Website Pages Being Removed?
Imagine your website as a storefront. If the shelves are dusty, the products are old, or the signs are confusing, customers won’t stick around. Google’s cleanup targets pages that:
Are Outdated: Blog posts from 2018 that haven’t been updated.
Duplicate Content: Pages that repeat the same information as others on your site.
Lack Links: Pages not connected to other parts of your website, making them hard to find.
Use Spammy Keywords: Stuffing phrases like “best plumber Chicago” unnaturally into text.
For instance, a plumber in Seattle had his site deindexed because his blog posts were copied from another site. After removing those pages and posting helpful tips on Reddit, his business regained visibility and saw a 25% increase in service calls within a month, according to a 2025 SEO case study.
The Rise of Social Media SEO
Social media SEO is when you use platforms like TikTok, Instagram, Reddit, or X to rank higher on Google and attract customers. Unlike building a website, which can take weeks, a single post on these platforms can go viral overnight. Google’s algorithms now prioritize user-generated content because it’s authentic and engages real people. A 2024 Amsive report found that Reddit and TikTok gained top rankings for keywords like “best coffee shop” and “gift ideas,” outranking traditional websites.
Here’s why social media SEO works:
It’s Fast: A TikTok video takes minutes to create, compared to hours for a website page.
It’s Engaging: People love stories, humor, and real experiences, which social media delivers.
It’s Shareable: A post on X can be retweeted thousands of times, boosting your visibility.
Take Mike, a fitness coach in Austin. He posted a 30-second TikTok video showing a client’s transformation, answering the question “How to start a fitness routine at home?” His video ranked in Google’s top 10, driving 200 new sign-ups in three months.
How Your Business Can Seize This Opportunity
This Google update isn’t something to fear—it’s a chance to shine. By focusing on social media and updating your website, you can attract more customers and grow your business. Here’s how to get started:
Share Your Story on Social Media: Create posts that show what makes your business special. For example, a pet store owner in Denver posted an Instagram reel about choosing the best puppy food, answering “What’s the best food for a new puppy?” It landed in Google’s People Also Ask section, boosting store visits by 15%.
Update Your Website: Check for outdated or duplicate pages using Google Search Console. Remove or refresh them to meet Google’s quality standards.
Engage Your Community: Post on Reddit or X about local events or tips related to your business. A coffee shop in Seattle shared a Reddit thread about their unique roasting process, landing a Featured Snippet and increasing foot traffic by 15%.
Use Simple, Clear Content: Write posts or blogs that answer common questions in 40–60 words. For example, a dentist answering “How often should I visit the dentist?” with “Visit every six months for cleanings and checkups to keep your smile healthy” can rank in PAA.
Add FAQ Schema: This is a simple code that tells Google your content answers specific questions, increasing your chances of appearing in search results.
See How Digital Marketing All Can Drive More Traffic to Your Website
Brand Voice Strategy: Let our team help you create your brand voice to attract your ideal customer.
Market Growth Opp Research: Let our team show you where you can gain additional traffic that you are missing.
Local SEO: Unlock more SEO traffic. See real results. Dominate your local market.
Dominate Google: Let us get your company to the top of Google.
Competitive Link Analysis: Know what your competitors are doing.
Geo-Targeting: Let us find your customers in your desired location.
Content Marketing: Our team creates epic content to be shared, generate links, and attract traffic. We know the secret recipe for success.
Paid Media Advertising: Effective paid strategies with clear ROI. You pay per result with us.
Blogging Services: Let us create a blog that will help you rank.
Search Box Optimization: Owning a keyword in your local area is the best way to dominate your local market.
Search Price Optimization: Not only can you own the keyword in your local area and nationally, but you can control your advertising cost by getting out of the price war that exists in pay-per-click advertising and achieve a higher ROI.
Marketing Consulting: Develop tailored strategies to grow your brand and maximize impact.
Real Success Stories to Inspire You
Let’s look at businesses that turned this Google update into a win:
Local Pizzeria: Maria, a pizzeria owner in New York, posted an X thread about her family’s secret sauce recipe, answering “What’s the best pizza in town?” Her post ranked in Google’s top 5, driving a 20% increase in orders.
Yoga Studio: A Miami yoga studio answered “How to choose a yoga studio?” with a blog post: “Look for certified instructors, clean facilities, and beginner-friendly classes.” Adding FAQ schema helped them land in PAA, boosting class sign-ups by 30%.
Plumber’s Comeback: After losing rankings due to outdated content, a plumber in Portland posted DIY drain-cleaning tips on Reddit. His thread ranked for “How to unclog a drain without chemicals?” leading to a 25% increase in calls.
FAQs
What is the Google June 2025 Spam Update?
The Google June 2025 Spam Update is a cleanup of Google’s search index, removing billions of low-quality website pages. It targets outdated, duplicate, or spammy content while boosting user-generated content from platforms like TikTok and Reddit.
Why is Google removing my website pages?
Google removes pages that are outdated, duplicated, poorly linked, or use spammy keywords. These pages don’t provide value to users, so Google prioritizes fresh, engaging content instead.
How can social media help my business rank on Google?
Posting authentic, engaging content on platforms like X, TikTok, or Reddit can rank in Google’s search results. These posts are faster to create and often attract more engagement, boosting your visibility.
How do I recover from website deindexing?
Check Google Search Console for issues, remove low-quality content, and update your website. Create engaging social media posts to regain visibility and attract customers.
What is user-generated content (UGC)?
User-generated content is posts, reviews, or videos created by real people, not businesses. Platforms like Reddit and TikTok are full of UGC, which Google now prioritizes for its authenticity.
Your business is more than a website—it’s a story waiting to be told. Google’s June 2025 Spam Update is your chance to share that story on platforms where customers are already listening. By creating authentic content and partnering with experts, you can turn this shift into a launchpad for growth. Don’t wait for Google to decide your fate—take action today and watch your business soar. I hope you enjoyed reading this blog post. If you want to be our next success story, have my team do your marketing. Click here to book a call!
Write A Comment